Work Less, Earn More
248 episodes - English - Latest episode: 18 days ago - ★★★★★ - 167 ratingsWork Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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Episodes
EP 41: Behind the Scenes of My Membership Site: Profits, Challenges, and Lessons Learned
October 12, 2020 07:00 - 38 minutes - 35.3 MBI’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth. But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family. Eventually, I scaled my local business and things got a bit better -- but it still felt like an uphill battle. This was one of the key motivators for starti...
EP 40: SEPTEMBER 2020 INCOME REPORT!
October 05, 2020 07:00 - 35 minutes - 32.2 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and ...
EP 39: Building a Quarter-Million Dollar Agency in 20 Hrs/Wk + Content Marketing Strategy with Lacy Boggs
September 28, 2020 07:00 - 50 minutes - 46.2 MBCreating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on. As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited. But—and a big one at that!—content marketing works so well. That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers. ...
EP 38: The Secret Behind Every Successful Entrepreneur...
September 21, 2020 07:00 - 20 minutes - 19 MBIf you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing. That other half is called an INTEGRATOR. Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and t...
EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau
September 14, 2020 07:00 - 48 minutes - 44.6 MBImagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more. And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse. So how on earth can you be a successful entrepreneur and be lazy at the same time? Most importantly, crea...
EP 36: AUGUST 2020 INCOME REPORT!
September 07, 2020 07:00 - 26 minutes - 24.2 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 35: 5 Reasons You Aren't Making Any Money Online
August 31, 2020 07:00 - 28 minutes - 26.4 MBIt can be SO frustrating to start a business, put in the work, and still not make any money. I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear that those 12 months were not the first twelve months in business. In fact, I’d al...
EP 34: Creating a Podcast with IMPACT featuring Tara McMullin
August 24, 2020 07:00 - 50 minutes - 46.4 MBGlobally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts. Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now. There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, ...
EP 33: Blog vs Podcast vs YouTube: Which Should You Start?
August 17, 2020 07:00 - 38 minutes - 34.9 MBGetting results with content marketing takes time. To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish. Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually...
EP 32: July 2020 INCOME REPORT!
August 10, 2020 04:00 - 40 minutes - 37.5 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 31: Business Strategy and Becoming Your Own CFO with Susan Boles
August 03, 2020 07:00 - 46 minutes - 43.1 MBA CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business. You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue. So how can stepping into the C...
EP 30: How to Create Multiple Streams of Revenue (+ What to AVOID!)
July 27, 2020 07:00 - 35 minutes - 32.6 MBBeing an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.” BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more. You can diversify your income and develop multiple streams of revenue to really stabilize things. This also ensures that you’re earning a c...
EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons
July 20, 2020 07:00 - 48 minutes - 44.6 MBWhen you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand. Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest. There are so many ...
EP 28: June 2020 INCOME REPORT
July 13, 2020 07:00 - 22 minutes - 20.8 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 27: The FORMULA for Success
July 06, 2020 07:00 - 22 minutes - 20.7 MBI get it. I’ve been there. I wanted to be successful and I didn’t know how because I wasn’t successful yet. So I did what I thought was the right thing: I asked for advice. I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful. I didn’t understand why these successful people wouldn’t just tell me what t...
EP 26: How to Start a Membership Site & Attract Your First Members
June 29, 2020 07:00 - 34 minutes - 31.9 MBMy membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since. There are a number of benefits that membership sites offer for your business. First, they produce recurring income. This really helps to stabilize your business revenue and profits. Second, they provide ongoing support for your customers. This is incredibly powerful because you learn SO MUCH about your customers and thus are ...
EP 25: Hitting BIG Goals With A Small, Agile Team with Kate Northrup
June 22, 2020 07:00 - 53 minutes - 49.1 MBIf you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals. Because doing less feels counterintuitive to both of those things. And by doing less—working less?!—you might feel guilty. You might even feel bad. But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could actually be the turning point you need to become more profitable and creative!...
EP 24: Family + Business: How I Make It Work
June 15, 2020 07:00 - 29 minutes - 27.1 MBAs my business grows, it’s going to get harder, right, Gillian? Nope. In my experience, it gets EASIER—even with three kids AND a newborn. Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you! And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business responsibilities. Beyond the logistics of running a business and parenting, one...
EP 23: May 2020 INCOME REPORT
June 08, 2020 07:00 - 38 minutes - 35.1 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 22: Six-figure Launches With A TINY List–Tarzan Kay Shares Her Copywriting Secrets
June 01, 2020 07:00 - 43 minutes - 39.5 MBWhen you’re selling online, most people assume that a bigger audience is better. More people, more money, right? According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it. Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been ab...
EP 21: What I Learned Spending $20,000+ on Copywriters
May 25, 2020 07:00 - 35 minutes - 32.3 MBLast year I spent over $20,000 on copywriters. That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year. You might think that it sounds crazy to spent $20,000 on copywriting services. But consider this: if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000! That's a really big increase! By improving my copy-–and increasing my conve...
EP 20: Building A Business That Allows Space For Living With Lilah Higgins
May 18, 2020 08:06 - 32 minutes - 44.2 MBI’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more. We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort. Today, I'm bringing on my friend Lilah Higgins to share with us a little bit about how she runs her business in about 20 hours per week. Lila...
EP 20: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz
May 18, 2020 07:00 - 46 minutes - 32.1 MBI am quite fond of my membership site because of the recurring monthly revenue that it produces for my business – as I shared with you last week. But what if I told you that it's possible to generate recurring revenue with courses as well? This is the power of selling with an evergreen funnel. And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super complicated. Mariah Coz is an expert at evergreen sales s...
EP 19: Courses VS Membership Sites & How to Decide Which Is Right for YOU
May 11, 2020 07:00 - 38 minutes - 35.4 MBSelling digital products is a fantastic way to be able to work less and earn more. If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business. You already know that once you create the product, you can sell them for months, even years, without having to regularly invest more time and more money into improving them or additional inventory. Digita...
EP 18: April 2020 INCOME REPORT (My best month to date!!)
May 04, 2020 07:00 - 25 minutes - 23.3 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 18: My Income Report For April 2020!
May 04, 2020 07:00 - 25 minutes - 23.3 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how tha...
EP 17: Why Working Less Shouldn't Be Your Only Goal
April 27, 2020 07:00 - 19 minutes - 18.3 MBThere is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week. Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner, she would always put out a giant salad and we couldn't eat our dinner until we had...
EP 16: Copywriting Secrets for Converting More Customers with Ashlyn Writes Owner/CEO Ashlyn Carter
April 20, 2020 07:00 - 50 minutes - 46.3 MBCopywriting has such an incredible power to allow you to work less and earn more. If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself. If you set up your website do the heavy lifting for you, you can take some time off and keep making money – even if you're not in the office. In this ...
EP 15: How to Get NOTICED When You're First Starting Out
April 13, 2020 07:00 - 31 minutes - 29.1 MBThe reason I wasn't making any money was that people can't buy your products if they don't know they exist. When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results. I had a solid product and I had built some great automated sales funnels that should have been able to produce sales. I was wondering why they weren't working. Why wasn’t this ...
EP 14: My Income Report For March 2020!
April 06, 2020 07:00 - 27 minutes - 25.6 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how tha...
EP 14: March 2020 INCOME REPORT
April 06, 2020 07:00 - 28 minutes - 25.7 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 13: Three Systems to Maximize Your Productivity With Ashley Gartland
March 30, 2020 07:00 - 43 minutes - 40 MB“Doesn’t working less mean less time for serving clients? Less time for making money?” It doesn’t have to. You have already spent so much time hustling that you don't see how you could possibly work less without sacrificing revenue. The key to working less without sacrificing cash flow is to find the systems that allow you to accomplish more with less effort – and help you prioritize fitting work into your life instead of squeezing your life into your work. Today, Ashley...
EP 12: Why I Started A Podcast When I Already Have A Big Audience On YouTube
March 23, 2020 07:00 - 30 minutes - 27.9 MBThere's a pretty good chance that you know that The Work Less, Earn More Podcast isn't exactly my main gig. If you've seen me around the internet at all, then you probably are aware that I have a substantial following on YouTube – just under350,000 subscribers. And if you're aware of this, then you might be wondering why I would possibly want to essentially start from scratch with a podcast when I already have so much reach on YouTube. Maybe you’re wondering if my YouTu...
EP 11: Increase Your Productivity By Creating Boundaries With Dannie Lynn Fountain
March 16, 2020 07:00 - 41 minutes - 28.3 MBBoundaries are essential for increasing our productivity. They give us the time, space, and energy we need to be able to create the work/life balance that ensures that work doesn’t take over their lives. Boundaries are there to protect our personal lives and our sanity. They make sure that we’re not working too much, get a little bit of downtime, and that we have breathing room to work on our business not just in our business. It’s the strength of these boundaries and t...
EP 10: February 2020 INCOME REPORT
March 09, 2020 07:00 - 31 minutes - 29.3 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 10: My Income Report For February 2020!
March 09, 2020 07:00 - 31 minutes - 29.3 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how tha...
EP 09: Six-Figures: 6 Things We Did That Took Us Past The Mark
March 02, 2020 08:00 - 33 minutes - 30.6 MBMy online business efforts haven’t always been a success. But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months. First, some back story. Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different. I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time w...
EP 08: Stress-Free Success Using Intuitive Execution With Megan Minns
February 24, 2020 08:00 - 48 minutes - 44.4 MBAs a planner and very detail-oriented person, I tend to create extensive strategic plans for all sorts of things, vacations, daily routines, product launches, and hiring processes to name a few. But sometimes I find that I run into a bit of a problem: my plans don't always work out. Sometimes it’s because I chose the wrong tactics, but other times the plans themselves are fine except that they don’t get carried out because of how overwhelmingly detailed I have made them. ...
EP 07: Hiring Part 2: HOW to Hire When You Don't Have a Budget
February 17, 2020 09:00 - 25 minutes - 23.5 MBYou know that hiring a little help you earn more without having to work quite so much. You have tasks that you could easily delegate and you’re ready to bring some people to help you with this. But... you just don't have the budget. Maybe it’s because your business is still in the startup phase and money is tight. Or maybe it’s because your profits just aren't yet where you want them to be. In today's episode, the second part of our series on hiring help, we're ...
EP 06: Hiring Part 1: WHO to Hire When You're First Starting Out
February 10, 2020 09:00 - 33 minutes - 30.7 MBToo much work––and too little time: that’s the perennial problem every business owner faces. If you’re feeling the crunch, chances are you’re already dreaming about delegating some of that work to a new team member. But you might think that you can’t start hiring because you don’t have the budget. You're not alone if you're scraping by each month even though you’re working all the hours, making only enough to support yourself. That's the fate of most entrepreneurs. The t...
EP 05: January 2020 INCOME REPORT
February 03, 2020 09:00 - 41 minutes - 37.7 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activ...
EP 05: My Income Report For January 2020!
February 03, 2020 09:00 - 41 minutes - 37.6 MBEvery month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue. These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it. I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how tha...
EP 03: Easy Evergreen Sales Funnels That MAKE SENSE and MAKE MONEY with Mariah Coz
January 27, 2020 10:00 - 46 minutes - 32.2 MBI am quite fond of my membership site because of the recurring monthly revenue that it produces for my business. But what if I told you that it's possible to generate recurring revenue with courses as well? This is the power of selling with an evergreen funnel. And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super complicated. Mariah Coz is an expert at evergreen sales systems. She is someone w...
EP 04: Meaningful Goals & Strategic Projects
January 27, 2020 09:09 - 34 minutes - 47.9 MBIt seems like people just aren’t as into New Year’s resolutions as they used to be. It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be. Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in the limited time that we have. Goals help us avoid wasting time and make sure th...
EP 03: Building A Business That Allows Space For Living With Lilah Higgins
January 27, 2020 09:06 - 32 minutes - 44.1 MBI’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more. We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort. Today, I'm bringing on my friend Lilah Higgins to share with us a little bit about how she runs her businesses in about 20 hours per week. Lilah is th...
EP 02: How To Plan Your Year For Profit + 2020 Income Projection
January 27, 2020 09:03 - 31 minutes - 43.6 MBBusywork: it’s the bane of business owners everywhere. But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on? That’s what this episode is all about. Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to add profit to your bottom line every month. Specifically, we’ll get into the...
EP 01: How To Work Less & Earn More... Explained!
January 27, 2020 09:00 - 19 minutes - 26.6 MBWhen you’re your own boss, you have at least some degree of control over your schedule and working hours. You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid… But, ultimately, you do have control. Nobody’s going to fire you if you figure out how to get your entire to-do list done in half the time every week. And that’s exactly ...
Introducing Work Less, Earn More with Gillian Perkins
January 15, 2020 13:58 - 3 minutes - 3.15 MBWork Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their busine...