Women in Influencer Marketing
307 episodes - English - Latest episode: 7 days ago - ★★★★★ - 26 ratingsWe are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
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Episodes
How AI Can Scale Your Business
May 07, 2024 10:00 - 51 minutes - 46.7 MBToday we’re speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Trans...
Is SAG-AFTRA the Answer?
April 30, 2024 10:00 - 1 hour - 57.6 MBToday we’re speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community org...
Guilty?
April 23, 2024 10:00 - 15 minutes - 14 MBThis episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode t...
Sensitive Topic
April 16, 2024 10:00 - 17 minutes - 15.7 MBIn this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone...
When Work is a Challenge
April 09, 2024 10:00 - 35 minutes - 32.8 MBToday we’re speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audie...
AI is a Game Changer (so why aren't we using it)?
April 02, 2024 10:00 - 1 hour - 71 MBToday we’re speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish bra...
Influencer Pricing
March 26, 2024 10:00 - 53 minutes - 48.8 MBToday we’re speaking with Jeanette Okwu of Beyondinfluence. As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a...
Pitching Partnerships
March 19, 2024 10:00 - 59 minutes - 54.8 MBToday we’re speaking with Nicole Kasper of Odyssey Entertainment Group. Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception. Nicole Kasper, as a co-fou...
Start Ups & Influencers
March 12, 2024 10:00 - 47 minutes - 43.5 MBToday we’re speaking with Lauren Roth. Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed ...
When Life is Life-ing
March 05, 2024 10:00 - 29 minutes - 27.3 MBIn this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexi...
How to Succeed at Freelancing in the Creator Economy
February 28, 2024 23:25 - 1 hour - 75.4 MBToday we’re speaking with Katie Stoller. Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and per...
A Freelancer Who Went Back to Agency Life
February 20, 2024 10:00 - 1 hour - 62.3 MBToday we’re speaking with Stephanie Stabulis of McCann Content Studio. Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has ...
Rethinking How We Use Creators
February 13, 2024 10:00 - 57 minutes - 52.8 MBToday we’re speaking with Nycole Hampton of GoodRx. Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide valu...
The New Category of Creators
February 06, 2024 10:00 - 1 hour - 64.2 MBToday we’re speaking with Dixie Roberts of HangarFour. As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports...
We Need More Fun in Marketing
January 30, 2024 10:00 - 59 minutes - 54.4 MBToday we’re speaking with Amanda Mizrahi of Edelman. Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to ...
Creators' Attorney Explains How Creators Can Make Big Money
January 23, 2024 15:15 - 59 minutes - 54.6 MBToday we’re speaking with Tyler Chou, The Creators Attorney. Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators. This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-f...
Contract AI and Building the Next Successful Company in the Creator Economy
January 17, 2024 03:31 - 55 minutes - 51.2 MBToday we’re speaking with Elizabete Ludborza of Kaveat. Head here and mention Jessy at WIIM to get a free trial. https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01 Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their c...
Affiliate Marketing Resurgence
January 09, 2024 20:07 - 1 hour - 65.8 MBToday we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors. Currently...
Sensitive Influencer Stories (and how to share them)
January 02, 2024 10:00 - 51 minutes - 46.8 MBToday we’re speaking with Georgina Whalen of One Medical. Connect with her: [email protected] https://www.linkedin.com/in/georginawhalen/ Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate a...
Launching a Management Company is Messy & Magical
December 26, 2023 10:00 - 55 minutes - 51 MBToday we’re speaking with Cheyenne Brink of Brink Talent Management. Connect with her: https://www.linkedin.com/in/cheyennebrink https://www.instagram.com/brinkmgmt/ https://www.instagram.com/cheyvenuti/ Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA. [01:55] Launching a management company. [0...
How to Survive (and Thrive!) After Lay Offs
December 19, 2023 10:00 - 57 minutes - 52.7 MBToday we’re speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with t...
Q4 Management
December 12, 2023 09:50 - 50 minutes - 45.9 MBToday we’re speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola ...
Be a Better Negotiator
December 05, 2023 15:14 - 16 minutes - 14.7 MBIn this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator. [05:39] Negotiating influencer brand partnerships. [08:07] Exclusivity and product categories. [11:44] Infusing humanity into negotiations. [15:45] Joining our collective. Want to join WIIM's Membership? Check out our webs...
6 Suggestions to End The Year Right
November 28, 2023 10:00 - 23 minutes - 21.2 MBHey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right. [00:29] The News! [05:40] Investing in the stock market. [10:20] Opening up and being yourself. [13:0...
The College Club for the Creator Economy
November 21, 2023 10:00 - 51 minutes - 47.3 MBIn this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach. Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest...
3 Tips for Better Networking
November 14, 2023 10:00 - 17 minutes - 16.4 MBIn this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with pe...
My Fertility Update
November 07, 2023 16:28 - 34 minutes - 31.3 MBToday Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/po...
Influencer Marketing Outside the US
October 31, 2023 09:00 - 44 minutes - 40.7 MBToday we’re speaking with Gordon Glenister of Gordon Glenister Ltd. Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-sellin...
YOUR Personal Brand is Important
October 24, 2023 09:00 - 30 minutes - 27.9 MBIn this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry. [01:43] Overc...
How to Get Hired in Influencer Marketing
October 17, 2023 09:00 - 23 minutes - 21.1 MBIn this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy. [01:14] Getting your first job. [06:05] Networking and career advancement. [11:01] Slow year for recruiting. [14:59] Selling yourself in the market. [17:01] Pers...
Bet You Don't Know This About Me
October 10, 2023 15:02 - 20 minutes - 19.2 MBDuring this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossmanhttp://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Live from Chicago
October 04, 2023 14:46 - 1 hour - 80.2 MBToday we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship Connect with them: Samantha Merkin https://www.instagram.com/samantha.merkin/ Molly Tracy https://www.instagram.com/vraidigital/ Corinne Travis https://www.instagram.com/corinne.travis Julian Greene https://www.instagram.com/juliangreene Aana Leech https://www.instagram.com/ligthtricks In this episode of the WIIM Podcast, Here’s...
Job Hopping
September 26, 2023 09:00 - 1 hour - 65 MBToday, we’re speaking with Lindsay Calabrese of The Arena Group. Connect with her: https://www.instagram.com/LindzeeeLee https://www.linkedin.com/in/lindsaycalabrese/ Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Ev...
Surround Yourself With Winners
September 19, 2023 09:00 - 58 minutes - 53.2 MBToday we’re speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help wo...
How to Grow Your Consultancy
September 12, 2023 09:00 - 1 hour - 58.1 MBToday we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly. Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/ Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, ...
Can you trust management?
September 05, 2023 09:00 - 1 hour - 63.1 MBToday we’re speaking with Megan Frantz of Whalar. Connect with her: https://instagram.com/megsfrantz Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape. Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creativ...
Managing Emotions
August 29, 2023 09:00 - 36 minutes - 33.5 MBIn this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions. [09:39] Handling high-stakes emotions. [11:34] Ghosting in the workplace. [15:31] Slowing things...
How to Produce a Successful Live Event
August 22, 2023 09:00 - 18 minutes - 16.9 MBToday we’re speaking with Jessy Grossman of WIIM. In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to th...
Live from NYC
August 15, 2023 09:00 - 52 minutes - 47.6 MBToday we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea i...
My Journey to Motherhood
August 08, 2023 09:00 - 33 minutes - 31 MBToday we’re speaking with Jessy Grossman of WIIM. In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood. TIMESTAMPS: [04:24] Stepmotherhood can be challenging yet rewarding. [09:57] Stepparenthood is a ch...
Live from our LA Meetup
August 01, 2023 14:47 - 1 hour - 64.9 MBToday we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They con...
Reality TV Influencers
July 25, 2023 20:18 - 1 hour - 77.1 MBToday we’re speaking with Courtney Bagby Lupilin of Little Red Management. Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of ...
How to Excel at Spend Efficiency
July 18, 2023 14:30 - 1 hour - 68.7 MBToday we’re speaking with Halie Soprano of Traackr. Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she...
When to build your own company
July 11, 2023 13:13 - 1 hour - 56.7 MBToday we’re speaking with Jenny Heinrich. Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s ...
Should your employee have a side hustle?
July 04, 2023 16:20 - 29 minutes - 27 MBTimestamps [00:01:57] Should your employee have a side hustle? [00:04:12] Event Approval Panic. [00:09:42] Outlet mall and decompress. [00:11:34] Funding for content creators. [00:17:19] Employee side hustles. [00:21:13] Side Hustle as Content Creator. [00:24:28] Trust in your team. [00:27:18] Side hustles and employee fulfillment. Check out Oversubscribe: oversubscribe.co Connect with Jessy: LinkedIn Instagram Upcoming Events: NYC meet up Chicago meet up More Events ...
When Content is Late
June 27, 2023 13:28 - 19 minutes - 17.6 MBTIMESTAMPS: 05:33 - Questions that came up. 06:49 - Jessy's two cents. 13:21 - Extended deadlines. 14:12 - Building in protections in your contracts. 15:23 - Explore Automation. Connect with Jessy: LinkedIn Instagram Upcoming Events: LA Experience NYC Experience More Events VidCon Influencer Marketing Show Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod...
OverSubscribe Will Make You Money
June 20, 2023 12:57 - 1 hour - 69.7 MBToday we’re speaking with Peter Yang of OverSubscribe. Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors. Together with his co-founder Jae Kim (a long-time friend from their college days at MIT), Pe...
Kajabi Communities
June 13, 2023 12:00 - 57 minutes - 52.7 MBToday we’re speaking with Teri Yu of Kajabi. Teri Yu is a repeat founder who raised $2.5M+ and successfully sold her company Vibely to creator powerhouse Kajabi. She has deep product & sales expertise from experiences at Asana and Microsoft. Teri was also previously a viral YouTube creator. TIMESTAMPS 10:18 - Teri's background. 13:05 - Parents look at career path. 15:36 - Having an older sibling. 17:04 - Reconciling with Parents. 21:23 - Founding Vibely. 26:09 - Vibely's acquisition proces...
Social Listening
June 06, 2023 12:00 - 39 minutes - 36.6 MBToday we’re speaking with Kate Kenner Archibald of Dash Hudson. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align prod...
Out of Work?
May 31, 2023 12:16 - 22 minutes - 20.4 MBTIMESTAMPS: 03:23 - Optimize LinkedIn. 07:55 - Reconnect with old connections. 09:03 - Soul Searching. 12:35 - Self- Care. 17:44 - Last tip. Connect with Jessy: LinkedIn Instagram Upcoming Events: Brand Connect LA Experience NYC Experience Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.sp...