Women in Influencer Marketing artwork

Women in Influencer Marketing

309 episodes - English - Latest episode: 18 days ago - ★★★★★ - 26 ratings

We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

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Episodes

Social Listening

June 06, 2023 12:00 - 39 minutes - 36.6 MB

Today we’re speaking with Kate Kenner Archibald of Dash Hudson. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align prod...

Out of Work?

May 31, 2023 12:16 - 22 minutes - 20.4 MB

 TIMESTAMPS:  03:23 - Optimize LinkedIn.  07:55 - Reconnect with old connections.  09:03 - Soul Searching.  12:35 - Self- Care.  17:44 - Last tip. Connect with Jessy: LinkedIn Instagram     Upcoming Events: Brand Connect LA Experience NYC Experience Want to join WIIM's Membership? ⁠⁠⁠Check out our website⁠⁠⁠ Don't forget to ⁠⁠⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.sp...

Elitist OGs of Influencer Marketing

May 23, 2023 12:00 - 1 hour - 63 MB

Today we’re speaking with Lisa Jean-Francois of Consciously Lisa. Mom, Wife, Writer, Influencer, and Influencer Marketing Manager, Lisa Jean-Francois wears many hats and a cape! She is on a mission to spread the message of conscious and gentle parenting, thereby hoping to break generational patterns of abuse. Lisa has been a creator and influencer marketing professional for over 10 years, but it's only within the last few years that she has shifted both her life's purpose and her social me...

Mental Health in Influencer Marketing with Ginger Bertrand, Jenny D Safransky & Kelsey Formost

May 16, 2023 12:22 - 1 hour - 62.3 MB

Today we’re speaking with Ginger Bertrand, Jenny D Safransky, and Kelsey Formost about mental health. TIMESTAMPS 12:28 - Guests' Introduction 18:45 - What does mental health mean to you? 22:21 - Myths about Mental Health 29:37 - Imposter Syndrome 35:19 - Handling Talent suffering from their own mental health issues 39:25 - Editing Process 41:27 - Shielding Client from Negative Response 45:34 - Living in the messiness 48:44 - Quick fixes for getting out of an uncomfortable moment 5...

A Day in My Life

May 09, 2023 11:00 - 20 minutes - 19.2 MB

TIMESTAMPS: 02:30 - A story about my dog. 06:09- Pay disparity In influencer marketing. 09:44 - Planning Events. 15:44 - Coaching & Advising. Upcoming events: LA Experience - June 20th VidCon Anaheim - June 21st to June 24th New York Experience  - July 27th Salary survey : iamwiim.com/salaries Want to join WIIM's Membership? Check out our website: iamwiim.com/join --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podc...

Big Brand Marketing with Denise Vitola of Bayer (@denisevitola)

May 02, 2023 11:38 - 57 minutes - 52.7 MB

Today we’re speaking with Denise Vitola of Bayer. Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done. In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied he...

Insider Look at New Instagram Release with Tim Sovay of CreatorIQ (@TimSovay)

April 25, 2023 13:30 - 36 minutes - 33.5 MB

Today we’re speaking with Tim Sovay of CreatorIQ. Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With over 15 years of experience at the forefront of innovation across digital and social media market...

Feeling Burned Out? So Am I...

April 18, 2023 12:49 - 22 minutes - 21 MB

Today, Jessy is going to share her recent thoughts and feelings about the influencer marketing industry. 00:48 - Reflecting on the Changing Landscape of Influencer Marketing 04:32 - The State of Influencer Marketing: Low Expectations and Lack of Creativity 08:57 - The Challenges of Innovation in a Pressured Market: Misaligned Expectations and Standards 13:57 - Disappointments in Influencer Marketing Industry & Call For Action Connect with me: ⁠@jessygrossman (Instagram)⁠ Want to join...

What do you want to be known for? with Marina Middleton of Empowered Confidence (@marinaamiddleton)

April 11, 2023 12:00 - 52 minutes - 48.1 MB

Today we’re speaking with Marina Middleton of Empowered Confidence. Marina Middleton is a mother, wife, entrepreneur, and podcast host committed solely to helping women build their personal brands. She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands, businesses, and, most importantly, communities. Marina is also the host of the She Did It A...

The Price of Premium Talent with Christina Jones of Digital Brand Architects

April 04, 2023 12:00 - 1 hour - 72.6 MB

Today we’re speaking with Christina Jones of DBA Media LLC. Christina Jones is the Senior Vice President of Talent at Digital Brand Architects. In her role as SVP, Jones has led and built an additional management sector at DBA that continues to lead DBA's mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering wide acknowledgment and credibility for representing and building pathways for talent who push ag...

Creator Logic with Avi Gandhi of Partner with Creators (@avigandhi)

March 28, 2023 12:00 - 57 minutes - 52.9 MB

Today we’re speaking with Avi Gandhi of Partner with Creators. Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Cr...

How Does Your Brand Look on Clara with Christen Nino de Guzman of Clara (@christen)

March 21, 2023 14:00 - 39 minutes - 35.9 MB

Today we’re speaking with Christen Nino de Guzman of Clara for Creators. Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is ...

Losing Yourself in Social Media with Rachael Cihlar of Mavrck (@mavrckco)

March 14, 2023 13:05 - 51 minutes - 47.5 MB

Today we’re speaking with Rachael Cihlar of Mavrck.   Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other ad tech and influencer marketing soft...

Questions About Legalities with Robert Freund of Robert Freund Law (@robertfreundlaw)

March 07, 2023 14:10 - 53 minutes - 49.3 MB

Today we’re speaking with Robert Freund of Robert Freund Law Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in Th...

Creator Business with Colleen Stauffer of Creative Juice (@getjuice)

February 28, 2023 12:30 - 46 minutes - 42.6 MB

Today we’re speaking with Colleen Stauffer of Creative Juice.  Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Br...

Live from our NYC Experience with Danielle Speisman Owens of MediaVine

February 21, 2023 12:30 - 42 minutes - 78.6 MB

Today we’re speaking with Danielle Speisman Owens of MediaVine.   Danielle Speisman Owens, the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams...

How To Stand Out with Brendan Gahan of Mekanism (@brendangahan)

February 14, 2023 12:30 - 45 minutes - 41.4 MB

Today we’re speaking with Brendan Gahan of Mekanism.   Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Creator Economy.  He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s...

3 WIIMen's Opinions with Molly Tracy of VRAI & Lisa Poe of LGPR

February 07, 2023 12:30 - 49 minutes - 45.6 MB

Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR. Molly Tracy   VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly's mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.  Lisa Poe Founder of LGP...

6 Ways to Make More Money this Year

January 31, 2023 12:30 - 19 minutes - 17.9 MB

Today Jessy is diving into 6 Ways to Make More Money this Year. Let's be honest and open about money so we can make more of it. Check out our salary survey. Connect with me: @jessygrossman (Instagram) Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram  --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Let's Make Influencers More Comfortable with Mananya Komorowski of Weber Shandwick (@stananya)

January 24, 2023 17:22 - 41 minutes - 37.8 MB

Today we’re speaking with Mananya Komorowski of Weber Shandwick.   TikTokers, Celebrities, YouTubers, thought leaders, and policy change-makers, she connects incredible brands with incredible content creators and influencers, builds departments, and teams, hires talent, and loved being a mentor.  She believes that partnership, self-awareness, collaboration, and integration are everything.  She leads Weber Shandwick's Diversity, Equity, and Inclusion Influencer efforts and their mental, holis...

Are Conferences Worth It?

January 18, 2023 18:35 - 27 minutes - 25 MB

Today is a solo episode with Jessy Grossman, Founder of WIIM! Links that were mentioned during today's episode: A 2023 List of Conferences: http://www.iamwiim.com/conferences Hope to see you at the NYC Experience: http://www.iamwiim.com/event/nyc-experience Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/m...

How to Get a Job in Influencer Marketing

January 10, 2023 11:35 - 26 minutes - 24 MB

Get tickets to our upcoming events here Connect with me:  @jessygrossman Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

China vs the U.S. with Erica Yang of Real Hype Creative (@realhypecreative)

January 03, 2023 12:45 - 40 minutes - 37.3 MB

Today we’re speaking with Erica Yang of Real Hype Creative.   Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success, she expanded and founded Real Hype Creative, a creative agency (invested by TikTok parent company ByteDance), which is disrupting the world of influ...

5 Habits to Create a Healthy and Happy 2023

December 28, 2022 12:31 - 24 minutes - 22.2 MB

Off the Vine Podcast Episode Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here Get tickets to our upcoming events here. *Win a ticket to our upcoming LA Experience on January 10 by DMing us the word LA Ticket to @iamwiim on Instagram   Connect with me:  @jessygrossman   Want to join WIIM's Membership? Check out our website   Don't forget to follow us on Instagram --- Send in a voice mess...

How to Work at TikTok, Less Traditional Influencers & More on The Carter Agency with Lena Katz of Ampersand

December 20, 2022 13:38 - 53 minutes - 48.9 MB

Today we’re speaking with Lena Katz of Ampersand.   Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube, and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart, and Pepsi. Prior to that, she owned a...

Nathan Freihofer on The Carter Agency (@_itsnate)

December 13, 2022 13:28 - 1 hour - 72.2 MB

Today we’re speaking with Nathan Freihofer.   Nathan is a 25-year-old social media influencer currently living in Kansas with his Fiancé. Starting his social media journey 3 years ago, he has amassed 7 and a half million followers across his social platforms and makes a variety of content, which include lifestyle, relationship, fitness, and comedy. During this time, he has been able to share his experience overcoming an eating disorder, which has brought much-needed awareness to men's menta...

Exploring Web3 with Kafi Atiya D’Ambrosi (@studiokafi)

December 06, 2022 12:30 - 56 minutes - 51.5 MB

Today we’re speaking with Kafi Atiya D’Ambrosi of KAFI + STUDIO and The CSUITE PIVOT. Kafi has spent over a decade as an emerging artist in the local Baltimore, MD arts scene. In 2012 Kafi became the first African American woman to open their own photography studio in the Station Norths Arts District. Kafi's art practice includes photography, performance art, theatre, poetry, speaking, writing, curating, and acting as an art festival director. She began her journey into Crypto as a curiosit...

Influencer Marketing Technology with Taylor Kaplan of Klarna (@taylorkaplan)

November 29, 2022 14:20 - 40 minutes - 37.4 MB

Today we’re speaking with Taylor Kaplan of Klarna. Taylor Kaplan has been working in the influencer marketing industry since 2016 and has vast knowledge in all aspects of the industry. She began her career as an intern working at IZEA, one of the leading influencer platforms, and soon after transitioned to both Influencer Marketing Campaigns and Client management and agencies such as Media Monks and North Six. Taylor has now taken her years of experience and landed at Klarna where she focus...

The Complexities of Parenting Influencers with Monica Banks of Gugu Guru (@momcreators)

November 22, 2022 14:47 - 58 minutes - 53.3 MB

Today we’re speaking with Monica Banks of Gugu Guru.   She is the CEO & Founder of Gugu Guru - the first-ever parenting content destination powered by mom creators. Prior to founding GG, she was a branding and marketing consultant in the Mom & Baby industry. She currently lives with her family in Long Island, New York.   Connect with her:  Instagram TikTok  Want to join WIIM's Membership? Check out our website  Don't forget to follow us on Instagram  --- Send in a voice message: htt...

Networking Isn't What You Think with Crystal Duncan of Tinuiti (@crystalduncan)

November 15, 2022 12:00 - 1 hour - 61.8 MB

Today we’re speaking with Crystal Duncan of Tinuiti.   Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing!   Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top-tier talent like celebrities or Internet Stars, all the way through the execution of programs at scale through Micro or Nano...

The Carter Agency Scandal with Niké of Specs and Blazers (@specsandblazers)

November 08, 2022 13:42 - 2 hours - 128 MB

Today we’re speaking with Niké of Specs and Blazers. The story involves deceit, fraud and forgery.  Tune in for the latest management scandal that is unraveling in real time.   HAVE YOU BEEN AFFECTED BY THE CARTER AGENCY? Share your story. (https://wiim.typeform.com/to/g5GvssxT) Niké's TikTok videos about The Carter Agency:   Part 1 (https://www.tiktok.com/@specsandblazers/video/7162264805376675115?is_from_webapp=1&sender_device=pc&web_id=7125475265285670446) Part 2 (https://www.tiktok...

Being fulfilled and profitable with Briana Wilson of NYLA Influencers (@brianawils)

November 01, 2022 12:59 - 1 hour - 63.1 MB

Today we’re speaking with Briana Wilson of NYLA Influencers. Briana is an entrepreneur, influencer manager, and mentor based in NYC. She has secured over $4M in brand deals on behalf of her influencer clients, has managed over 400 influencer programs, and has over 10 years of experience in the influencer-marketing industry. Briana's mission is to help content creators get unstuck, elevate their personal brand, and implement strategies to land their dream partnerships.   Connect with her: In...

How Women Engage with Desiree Martinez of Women of Video

October 25, 2022 14:05 - 53 minutes - 49.1 MB

Today we’re speaking with Desiree Martinez of Women of Video . Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. As the founder of Women of Video, she is helping to buil...

Payment Problems are Solved

October 18, 2022 16:30 - 27 minutes - 25 MB

I'm crushing over Lumanu these days so in this episode I'm going over why it's one of my favorite new tools. Want to see them in action? Register for our upcoming Best in Influencer Tech event here. Connect with her: Instagram Want to join WIIM's Membership? Check out our website. Don't forget to follow us on Instagram. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

A Strong Sense of Self with Johanna Voss @johannavoss

October 06, 2022 11:30 - 58 minutes - 53.8 MB

Today we’re speaking with Johanna of johanna b. voss Agency. Johanna B. Voss is a talent manager. She's trusted by social influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. She’s closed about $3.5M dollars worth of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, H&R Block and ALDI. Negotiations are something she thoroughly enjoys b...

Pitch Perfectly with Jessy Grossman of WIIM (@jessygrossman)

September 27, 2022 11:30 - 18 minutes - 16.7 MB

Today we’re speaking with Jessy Grossman of WIIM.   Connect with her:   Instagram (Personal)  Want to join WIIM's Membership? Join here! Don't forget to follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Contextual Commerce with Julian Greene of Blogist (@juliangreene)

September 20, 2022 11:30 - 59 minutes - 54.7 MB

Today we’re speaking with Julian Greene of Blogist. As a 10-year veteran in the influencer industry, one of the biggest issues Julian personally struggled with as a marketer when serving as the Head of Influencer marketing at a variety of different direct-to-consumer businesses was the lack of standardization when it came to influencer spend and understanding the true ROI on an influencer campaign. She founded Blogist four years ago to fix this, and with thousands of influencers now in our ...

Where you are is where you'll always be with Courtney Rice of Cleo

September 13, 2022 14:53 - 45 minutes - 42 MB

Today we’re speaking with Courtney Rice of Cleo. Connect with her: https://www.linkedin.com/in/courtney-rice-987339113/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim [00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influence...

The Shit No One Teaches You with Jesse Rubenstein of Hello There Collective (@jesse_gre)

September 06, 2022 16:00 - 41 minutes - 37.9 MB

Today we’re speaking with Jesse Rubinstein of Hello There Collective. As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency. She started her career at Authentic Brands Group and climbed the ladder to become their Digital Director for their fashion division. Hello There Collective offers a 360 digit...

The Shit No One Teaches You with Jesse Rubinstein of Hello There Collective (@jesse_gre)

September 06, 2022 16:00 - 41 minutes - 37.9 MB

Today we’re speaking with Jesse Rubinstein of Hello There Collective. As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency. She started her career at Authentic Brands Group and climbed the ladder to become their Digital Director for their fashion division. Hello There Collective offers a 360 digital m...

Seeing the Unseen with Melissa Wood of BEN

August 30, 2022 11:30 - 50 minutes - 46.6 MB

Today we’re speaking with Melissa Wood of Branded Entertainment Network (BEN). Connect with her: https://www.linkedin.com/in/melwood/ Want to join WIIM's Membership, where you'll connect with a who's who in influencer marketing?  http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Walk Up And Take Control with Laurie Buckle of CookIt Media

August 23, 2022 11:30 - 49 minutes - 44.9 MB

Today we’re speaking with Laurie Buckle of CookIt Media.  Laurie is the CEO + founder of CookIt Media, a digital talent management company with expertise in the food and lifestyle space. CookIt is Laurie’s second act, following a career in traditional print – one that included leadership roles at some of the most highly regarded publications in the industry: Bon Appétit, Better Homes & Gardens and the Kitchn. Driven by the idea that influencers were the new content creators, Laurie ditched ...

I Think I’m A Recovering Agency Girl with Katie Stoller of Fiat Growth

August 16, 2022 11:30 - 56 minutes - 51.3 MB

Today we’re speaking with Katie Stoller of Fiat Growth. Katie Stoller is the Head of Influencer Marketing at Fiat Growth, a growth marketing shop focused on data backed decision making, innovation, iteration and execution. Fiat Growth works with some of the top fintechs from seed stage and beyond. With over a decade of experience at PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. During he...

5 Contract Clauses That Are Worth Scrutinizing The Most with Tanya Silverstein

August 09, 2022 12:21 - 1 hour - 69.6 MB

Today we’re speaking with Whalar's Global SVP of Business Affairs, Tanya Silverstein. Connect with her:  Want to join WIIM's Collective? http://www.iamwiim.com/join   Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

5 Things I've Learned as a Business Owner

August 02, 2022 11:30 - 21 minutes - 20.1 MB

Today we’re going over 5 things I've learned as a business owner.   1. Be careful who you trust.  2. You get what you pay for.  3. Let one of the first people you can hire be financial support.  4. Everything will take longer than you want it to but nothing of real value is done quickly.  5. Listen and get comfortable with change. You want to pivot quickly if needed.   Affiliate links:  - Try LastPass, the password management tool: https://iamwiim.com/recommendations/lastpass/  - Get...

5 Things I’ve Learned As A Business Owner

July 19, 2022 11:30 - 17 minutes - 16.3 MB

In today's quick solo episode, WIIM's founder Jessy Grossman lists out the five things she learned as a business owner.  Want to join WIIM's Collective?  http://www.iamwiim.com/join   Follow us on Instagram:  http://www.instagram.com/iamwiim --- Support this podcast: https://anchor.fm/wiim/support

Perseverance with Sourma Khoury of MoreYellow

July 12, 2022 11:26 - 1 hour - 61 MB

Today we’re speaking with Sourma Khoury of MoreYellow.  Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between.  Connect with her: https://www.instagram.com/foodloversdilemma  http://www.tiktok.com/skchgo https://www.facebook.com/foodloversdilemma  https://www.afoo...

The Real Real of VidCon

June 28, 2022 11:30 - 46 minutes - 42.6 MB

This episode is a recap of VidCon 2022, the good, the bad and everything in between.    Those interviewed were: Mariah Rose, Wave Sports + Entertainment https://www.linkedin.com/in/mariah-rose-436393238/ Lucy Rohden, Wave Sports + Entertainment https://www.linkedin.com/in/lucyrohden/ Jessica Dove, MGM Resorts International https://www.linkedin.com/in/jessicadove/ Joi Wade and India Adams from "Tech Company" Mo Alabi, Edelman https://www.linkedin.com/in/moalabi/ Kristina Gong, Edel...

The Excitement of Web3 with Hannah Forbes of Pearpop

June 21, 2022 05:06 - 1 hour - 60.9 MB

Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and s...

A Creator Economy Journalist's Perspective with Kaya Yurieff of The Information

June 14, 2022 11:30 - 50 minutes - 46.5 MB

Today we’re speaking with Kaya Yurieff of the Information. Connect with her:  https://www.linkedin.com/in/kayayurieff/ https://www.instagram.com/kyurieff/ Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

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