Social Listening
Women in Influencer Marketing
English - June 06, 2023 12:00 - 39 minutes - 36.6 MB - ★★★★★ - 26 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we’re speaking with Kate Kenner Archibald of Dash Hudson.
Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.
TIMESTAMPS
05:24 - Kate's background.
08:34 - Getting kids into sports.
10:10 - What is Dash Hudson?
12:16 - Social listening tool.
15:50 - Ideal Customer.
17:59 - Struggles clients are experiencing.
21:13 - Leveraging UGC Content.
23:37 - AI Tools for Content and creative strategies.
26:03 -More than following trends.
30:02 - Career highlights/lowlights.
32:11 - Worst piece of professional advice.
33:56 - Dream team attributes.
35:07 - Team helping with data.
Check Out Dash Hudson:
Instagram: instagram.com/dashhudson/Twitter: twitter.com/dashhudsonTikTok: tiktok.com/@dashhudsonLinkedIn: linkedin.com/company/dash-hudson/mycompany
Connect with Kate:
LinkedIn: linkedin.com/in/kate-kenner-archibald
Upcoming events:
LA Experience: - June 20th
New York Experience: - July 27th
Register here.
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
---
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message
Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support