Job Hopping

Women in Influencer Marketing

English - September 26, 2023 09:00 - 1 hour - 65 MB - ★★★★★ - 26 ratings
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Previous Episode: Surround Yourself With Winners

Next Episode: Live from Chicago

Today, we’re speaking with Lindsay Calabrese of The Arena Group.

Connect with her:

https://www.instagram.com/LindzeeeLee

https://www.linkedin.com/in/lindsaycalabrese/

Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po.

In addition to Lindsay’s impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales. Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.

[09:26] Lindsay's experience in the creator space.

[13:37] Job hopping is OK.

[16:11] Conflict of morals.

[19:11] Learning at an agency.

[23:09] Ageism in the influencer industry.

[29:08] Finding niche communities and subcultures.

[31:45] Understanding goals and objectives.

[35:14] User-generated content and UGC divisions.

[38:22] Salesmanship and the creator economy.

[43:29] Staying in the creator economy.

[47:43] Scaling relationships in creator economy.

[51:36] Partnering with creators.

[55:47] Creators at cultural intersections.

[58:26] Web3 and AI integration.

[01:15] AI-powered content creation.

[04:55] Get paid to learn.

[08:09] Multiple revenue streams.

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