Surround Yourself With Winners

Today we’re speaking with Caitlyn Kumi of Miss EmpowHer.
Connect with her:
TikTok: https://www.tiktok.com/@caitlynkumi

LinkedIn: https://www.linkedin.com/in/caitlynkumi/
Instagram: https://www.instagram.com/caitlynkumi/
Article: essence.com/news/money-career/black-creators-nielsen  

Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketing
Timestamps:
[06:24] Building a multifaceted career journey.
[11:05] Choose your friends wisely.
[20:46] Work-life harmony is key.
[21:33] Balance and intentional outsourcing.
[25:55] Invest in your favorite creators.
[31:25] Embrace your multifaceted identity.
[40:13] Long-term partnerships with audience.
[41:49] Brands should prioritize diversity in influencer campaigns
[46:20] Missed opportunities in influencer marketing.
[54:24] Network is key for success.
[56:16] Promote and support each other.

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Connect with Jessy:
LinkedIn: https://www.linkedin.com/in/jessygrossman
Instagram: https://www.instagram.com/jessygrossman 

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Disclaimer: The opinions of Caitlyn Kumi, Founder of Miss EmpowHer, and content creator are not those of her company or previous employers.

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