Reality TV Influencers

Today we’re speaking with Courtney Bagby Lupilin of Little Red Management.

Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.

TIMESTAMPS
07:21 - Path to influencer marketing, Launching company.
12:14 - Owning a Talent Management Company.
14:59 - Working with Reality Tv stars vs. Traditional Influencers.
19:25 - Successful model of an influencer.
21:33 - Representing Influencers who are on multiple platforms.
23:05 - Good partnerships for creators.
26:01 - Influencers loving every product.
31:20 - Brands willing to cater to reality star's extra needs.
33:12 - Delivering content on time.
35:35 - Transparency with clients concerning delivery time.
38:19 - Best quality of an influencer.
42:33 - Content creators getting attention from their dream brands.
45:47 - Representing Micro-influencers.
47:20 - Brands that work with Reality Tv stars.
48:38 - Overpricing.
54:21 - Mistakes Creators make when pursuing brand partnerships.
59:47 - Tips to Creators/Managers.
01:02:25 - Video quality for different types of content.
01:07:46 - Predictions.
01:13:34 - Video qualities for different types of content.

Check out Little Red Management:
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Connect with Courtney:
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Connect with Jessy:
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Upcoming Events:

Chicago meet up

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