When Work is a Challenge

Women in Influencer Marketing

English - April 09, 2024 10:00 - 35 minutes - 32.8 MB - ★★★★★ - 26 ratings
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Previous Episode: AI is a Game Changer (so why aren't we using it)?

Next Episode: Sensitive Topic

Today we’re speaking with Samantha Boulos of Viral Nation.

With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.

In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.

Connect with her:

Instagram: https://www.instagram.com/samboulos/

Timestamps:

00:00 Unlocking Agency Success: The Power of White Glove Service

00:30 Welcome Back to the WIM Podcast: A Candid Conversation

01:02 Engaging with the Community: Listener Feedback and YouTube Growth

02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing

05:26 The Journey to Influencer Marketing: Samantha's Story

07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency

09:19 Navigating the Job Market: Strategies for Success

10:00 Dealing with Layoffs: A Personal and Professional Perspective

14:52 Toxic Work Environments: Strategies for Survival

19:29 Client Management Mastery: Building Strong Relationships

31:35 Advocating for Women in the Workplace: Empowerment and Equality

34:06 Connecting with Samantha Boulos: Reach Out and Engage

35:17 Wrapping Up: A Look Forward and How to Get Involved

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