We Need More Fun in Marketing
Women in Influencer Marketing
English - January 30, 2024 10:00 - 59 minutes - 54.4 MB - ★★★★★ - 26 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we’re speaking with Amanda Mizrahi of Edelman.
Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story.
Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more.
Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business
Connect with her:
https://www.instagram.com/amandaemizrahi/
https://www.linkedin.com/in/mizrahiamanda/
Timestamps
[00:00:23] Podcast event expansion and ambassadors.
[00:06:19] Young Amanda's aspirations.
[00:09:46] Women in male-dominated industries.
[00:14:38] Resetting work-life balance.
[00:18:30] Working across different time zones.
[00:21:17] Job search and networking advice.
[00:25:23] Women leaning into opportunities.
[00:28:06] Trying different roles at agencies.
[00:34:21] Working with big brands.
[00:38:26] Getting on their radar.
[00:41:29] Reputation and recommendations.
[00:45:24] Pitching outside the box.
[00:47:28] Thinking beyond sponsored posts.
[00:50:57] AI-driven tools in influencer marketing.
[00:55:05] Artists as influencers.
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