Influencer Marketing Outside the US

Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.

Connect with him through:
https://www.instagram.com/gordon.glenister/
twitter.com/gordonglenister
Or visit https://gordonglenister.com/

In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.

[05:33] Men in influencer marketing.
[10:08] Influencer marketing's unregulated nature.
[13:14] The power of influencer marketing.
[17:18] Representation and age diversity.
[20:09] Payment terms and fairness.
[24:32] Influencer campaigns and success.
[29:06] Using influencers for product research.
[31:15] Influencers as creative agencies.
[36:03] Influencers at One Billion Summit.
[39:31] Pet peeves in influencer marketing.
[43:09] Developing a strong personal brand.

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