Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,350 episodes - English - Latest episode: 14 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
Managing Successful DTC SEO Projects
February 22, 2024 12:00 - 28 minutes - 25.9 MBJason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managi...
Managing SEO Expectations At DTC Companies
February 21, 2024 12:00 - 18 minutes - 16.6 MBJason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation may dominate, DTC businesses capitalize on existing consumer interest. However, managing expectations requires a nuanced approach, encompassing education, alignment on goals and KPIs, and transparency about the variables influencing SEO performance. Today, Jason discusses managing SEO expectations at a DTC company. Connect With: Jaso...
E-Commerce Retail SEO In Automotive
February 20, 2024 12:00 - 23 minutes - 21.4 MBAndy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. The digital auto market is highly competitive, as retailers compete for market share and customer loyalty. Success demands a sophisticated approach to SEO, considering the intricacies of vehicle fitment and the nuances of navigation and categorization. Today, Andy discusses eCommerce retail SEO in the auto industry. Connect With: Andy Newhall: Website...
Auto Aftermarket SEO And Content Marketing
February 19, 2024 12:00 - 21 minutes - 19.7 MBAndy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SEO and content strategies. Today, Andy discusses auto aftermarket SEO and content market...
Creating SEO Your Client Cares About
February 16, 2024 12:00 - 21 minutes - 19.6 MBAbby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today, Abby discusses creating great SEO for your clients and how legal SEO works. Connect ...
SEO For Breaking News
February 15, 2024 12:00 - 19 minutes - 17.7 MBGwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. As news events unfold rapidly, there's a pressing need for efficient strategies to promptly deliver content to the audience. Amidst breaking news efforts, SEOs face the challenge of ensuring timely indexation and strategically publishing content to bolster their internal linking strategy. Today, Gwen discusses SEO for breaking news. Connect With: Gwen Milder: Website /...
SEO Trends In The Media Industry
February 14, 2024 12:00 - 19 minutes - 18.2 MBGwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. Unlike other industries where SEO can become standardized and formulaic, the media vertical constantly introduces fresh challenges. Beyond the volatility of SERPs, there's the ongoing challenge of understanding and adapting to the evolving news consumption habits of people. Today, Gwen discusses SEO trends in the media industry. Connect With: Gwen Milder: Website // L...
Misconceptions Around Effectively Tracking SEO
February 13, 2024 12:00 - 17 minutes - 15.8 MBSal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions around effectively tracking SEO. Connect With: Sal Surra: Website // LinkedIn The Voi...
Optimizing Big Websites With Structured Templates
February 12, 2024 12:00 - 25 minutes - 23.2 MBSal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Today, Sal discusses optimizing big websites with structured templates. Connect With: Sal...
Is AI the Death of the Copywriter?
February 10, 2024 12:00 - 15 minutes - 14.2 MBDavid Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show Notes Connect With: David Tile: Website // LinkedIn ...
SEO & Digital Marketing During Recession
February 09, 2024 12:00 - 23 minutes - 21.4 MBDavid Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and con...
Facilitating SEO Without Dedicated Product Team
February 08, 2024 12:00 - 17 minutes - 16.2 MBBen O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many others lack this specialization. In these cases, product teams oversee the entire website or specific sections, creating ambiguity and complexity for SEO. Today, Ben discusses facilitating SEO without a dedicated product team. Show Notes Connect With: Ben O'Grady: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn //...
Driving SEO For Disney -- Ben O'Grady // Disney Streaming
February 07, 2024 12:00 - 19 minutes - 17.5 MBBen O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. Disney is a global entertainment giant with an extensive array of products and services. Contrary to the misconception that SEO for Disney is "easy" due to its brand recognition, the reality is that the agility of third-party websites poses significant challenges to Disney's content in search rankings. Today, Ben discusses driving SEO for Disney. Show Notes Connect With: Ben O'Grady: Website // LinkedI...
The Power Of Content With SEO -- Lorenz Esposito // SearchX
February 06, 2024 12:00 - 19 minutes - 17.7 MBLorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website, they often overlook the strategic incorporation of SEO content. Knowing what potential customers are searching for, understanding their pain points, and positioning the business as the solution through purposeful content creation is key. Today, Lorenz discusses the power of content with SEO. Show Notes Connect With: Lorenz Esposito...
SEO Is Evolving...Are You Ready? -- Lorenz Esposito // SearchX
February 05, 2024 12:00 - 17 minutes - 16.2 MBLorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website building, it's evident that SEO is undergoing a transformative revolution. Yet, with AI playing an increasingly prominent role in content creation and task automation, the SEO landscape is poised to witness the emergence of both winners and losers. Today, Lorenz discusses how SEO is evolving. Show Notes Connect With: Lorenz Esposito: Web...
Using SEO to Data & Empathy To Storytelling -- Sarah Panus // Kindred Speak
February 02, 2024 12:00 - 19 minutes - 17.9 MBSarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storyt...
Leveraging SEO to Inform Your Content Calendar -- Sarah Panus // Kindred Speak
February 01, 2024 12:00 - 20 minutes - 18.9 MBSarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show Notes Connect With: ...
SEO Survival Guide To GA4 -- Kathy Brown // Previsible
January 31, 2024 12:00 - 30 minutes - 27.8 MBKathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, presenting a blend of advantages and challenges for enterprises and SEOs. While GA4 shares some similarities with Universal Analytics (UA), it also requires adaptation to navigate the intricacies of a new Google Analytics landscape. Today, Kathy discusses SEO’s survival guide to GA4. Show Notes Connect With: Kathy Alice Brown: Website //...
Unlocking Revenue With Chatbots -- Nick Martin // Direqt
January 30, 2024 12:00 - 20 minutes - 18.8 MBNick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are positioned to redefine how people interact with brands and access information. With AI at the core of internet experiences, there’s a growing demand for monetization strategies that align with this dynamic and consumer-driven landscape. Today, Nick discusses unlocking revenue with chatbots. Show Notes Connect With: Nick Martin: Websi...
Chat Engine Optimization Is SEO For Advertisers -- Nick Martin // Direqt
January 29, 2024 12:00 - 23 minutes - 21.9 MBNick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through conversational interfaces, the internet is evolving into a "chat-first" reality. For brands, seizing the potential of chatbots offers an opportunity to expand their audience and boost revenue through one-on-one conversations at scale. Today, Nick discusses chat engine optimization and its evolution in SEO. Show Notes Connect With: Nic...
Making SEO Work For PR & Comms -- Justin Seibert // Direct Online Marketing
January 26, 2024 12:00 - 9 minutes - 8.96 MBJustin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels. Show Notes Connect With: Justin Seib...
Why Custom GA4 Implementation Is A Must -- Justin Seibert // Direct Online Marketing
January 25, 2024 12:00 - 12 minutes - 11.7 MBJustin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show Notes Connect With: Justin ...
Goal Setting For SEO -- Justin Seibert // Direct Online Marketing
January 24, 2024 12:00 - 14 minutes - 13.3 MBJustin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO. Show Notes Connect With: Justin Seibert: Website // LinkedIn T...
Building Stronger Customer Relationships Through SEO -- Jonas Sickler // Terakeet
January 23, 2024 12:00 - 22 minutes - 20.3 MBJonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search data reveals many insights into consumer behavior and brand perception. However, it’s often overlooked by brands when they’re evaluating the impact of their online and offline initiatives on consumer behavior. Today, Jonas discusses building stronger customer relationships through SEO.Show Notes Connect With: Jonas Sickler: Website // LinkedIn T...
Using Search As An Always-On Focus Group -- Jonas Sickler // Terakeet
January 22, 2024 12:00 - 18 minutes - 16.7 MBJonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search queries act as real-time indicators of consumer intent, providing valuable information about how to reach consumers when they're most receptive. Yet, SEOs consistently prioritize traffic and conversions, ignoring the brand reputation side of SEO. Today, Jonas discusses using search as an always-on focus group. Show Notes Connect With: Jonas Sickl...
Way Too Late 2024 SEO Predictions -- Jordan Koene // Previsible
January 19, 2024 12:00 - 19 minutes - 17.6 MBJordan Koene, Co-Founder and CEO of PreVisible, delves into SEO predictions for 2024. Anticipating the forthcoming shifts that will shape our SEO strategies in 2024 is crucial. Despite being halfway through the first month of the year, staying informed about the impact of Google updates, AI, and core web vitals on SEO remains essential. Today, Jordan discusses way too late SEO predictions for 2024. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search P...
Measuring and Maximizing SEO’s ROI -- Julia Nesterets // JetOctopus
January 18, 2024 12:00 - 28 minutes - 26.5 MBJulia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams for our initiatives. Today, Julia discusses measuring and maximizing SEO’s ROI. Show No...
Technical SEO As The Foundation Of Growth -- Julia Nesterets // JetOctopus
January 17, 2024 12:00 - 27 minutes - 25.1 MBJulia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engaging users, but its impact is heavily dependent on a solid technical foundation. Poor technical SEO can lead to issues with crawling and indexing, making it difficult for search engines to discover and rank a website's content. Today, Julia discusses technical SEO as the foundation for growth. Show Notes Connect With: Julia Nesterets: We...
Keeping SEO Content Fresh -- Kyle Eng // Red Ventures
January 16, 2024 12:00 - 26 minutes - 23.8 MBKyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. Keeping SEO content fresh is pivotal for online visibility and user engagement. With rapid changes in search algorithms and evolving user demands, the challenge is not just about creating quality content but also ensuring its relevance over time. Today, Kyle discusses keeping SEO content fresh. Show Notes Connect With: Kyle Eng: Website // LinkedIn The Voic...
Building An SEO-Powered UX Strategy -- Kyle Eng // Red Ventures
January 15, 2024 12:00 - 25 minutes - 23 MBKyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. User experience (UX) often takes a backseat to the emphasis on technical and content elements. However, in the business of organic marketing, our focus should be providing the most convenient and seamless way for consumers to connect with our products. Today, Kyle discusses building an SEO-powered UX strategy. Show Notes Connect With: Kyle Eng: Website // Li...
Scaling SEO Content With AI -- Michael Farr // Paylocity
January 12, 2024 12:00 - 16 minutes - 15 MBMichael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. When generative AI first emerged, executives were fearful of being outpaced by competitors able to produce more content than their companies. However, as SEOs, we must set the right expectations to ensure we leverage AI content strategically for long-term success and not short-term wins. Today, Michael discusses scaling SEO content with AI. Show Notes Connect With: Michael Farr: Websit...
Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity
January 11, 2024 12:00 - 21 minutes - 19.3 MBMichael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in top-of-funnel content. Today, Michael discusses the challenges of in-house SEO for SaaS compan...
The Importance Of Technical SEO For Non-Technical People -- Colette Casey // Mary Kay
January 10, 2024 12:00 - 17 minutes - 16.1 MBColette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. Marketers have a tendency to write off technical issues as IT problems. However, these technical issues directly impact customer experience and acquisition, making it crucial for us to identify these issues and collaborate with our IT partners to resolve them. Today, Colette discusses the importance of technical SEO for non-technical people. Sh...
It Takes A Village: SEO Partnerships -- Colette Casey // Mary Kay
January 09, 2024 12:00 - 21 minutes - 19.9 MBColette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. As a multinational company operating in over 35 countries, Mary Kay must ensure all its teams are involved in the SEO process for success. The key to streamlining stakeholder involvement and successfully implementing SEO strategies is partnerships. Today, Colette discusses it takes a village: SEO partnerships. Show Notes Connect With: Colet...
Making Sense Of 2023 And A Look Ahead To 2024 -- Bernard Huang // Clearscope
January 08, 2024 12:00 - 40 minutes - 37.2 MBBernard Huang, Co-Founder of Clearscope, delves into the volatility around SEO as we approach 2024. In addition to generative AI, the rollout of SGE, and a number of Google core updates, 2023 has been a turbulent year for SEO. Consequently, stepping back is crucial to understanding how best to approach SEO in 2024. Today, Bernard discusses navigating 2023 SEO changes and what to expect in 2024. Show Notes Connect With: Bernard Huang: Website // LinkedIn The Voices of Search Podc...
Extending Topic Modeling Past Content Into SEO -- Natasha Ghosh // Riot Games
January 06, 2024 02:17 - 23 minutes - 21.5 MBNatasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha discusses expanding topic modeling into technical SEO. Show Notes Connect With: Nat...
Structured Data & Microformats In A Changing Search Landscape -- Natasha Ghosh // Riot Games
January 05, 2024 12:00 - 23 minutes - 21.5 MBNatasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. In 2023, there has been a trend of structured data experiences being diminished or losing significance in SERPs. These changes in the search landscape have raised questions regarding the continued relevance of structured data and schema markup as we head toward 2024. Today, Natasha discusses structured data and microformats in a changing search landscape. Show Notes Connect With: Natasha Gho...
The Relationship Between On-Page SEO & Content Strategy -- Lainey Graham // Clemson University
January 03, 2024 12:00 - 21 minutes - 19.6 MBLainey Graham, an expert from Clemson University, delves into the connection between on-page SEO and content strategy. In the journey of redesigning clemson.edu, the fusion of content strategy and on-page SEO emerged as pivotal. Working in tandem with a content strategist, the focus zeroed in on aligning user needs with site content. Today, Lainey discusses the relationship between on-page SEO and content strategy. Show Notes Connect With: Lainey Graham: Website // LinkedIn The...
Keyword Research As A Starting Point For Storytelling -- Lainey Graham // Clemson University
January 02, 2024 12:00 - 21 minutes - 19.3 MBLainey Graham, Senior Digital Editor and SEO Manager at Clemson University, delves into keyword research for storytelling. Rarely does SEO sit within the storytelling team, but at Clemson University, this alignment empowers diverse functions with support and education. This unique setup ensures that every storytelling initiative commences with keyword research, effectively uniting the institution's message with the specific demands of the intended audience. Today, Lainey discusses k...
The Winning Formula For Landing Pages -- Jesse Tutt // Guru SEO and Web Design Services
December 29, 2023 12:00 - 13 minutes - 12.7 MBJesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages. Show Notes Connect With: Jesse Tutt: Website // LinkedIn The Voices of Sea...
Building An SEO Agency -- Jesse Tutt // Guru SEO and Web Design Services
December 28, 2023 12:00 - 15 minutes - 14.6 MBJesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency. Show Notes Connect...
Search Tools Innovation -- Craig Dunham // Deepcrawl
December 27, 2023 12:00 - 12 minutes - 11 MBCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show Notes Connect With: Craig Dunham: Website ...
E-comm's "Search First" Mindset -- Craig Dunham // Deepcrawl
December 26, 2023 12:00 - 10 minutes - 9.7 MBCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show Notes Connect With: Craig Du...
Why The C-Suite Must Understand SEO -- Craig Dunham // Deepcrawl
December 25, 2023 12:00 - 17 minutes - 16.2 MBCraig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO. Show Notes Connect With: Craig Dunham: Website //...
2023 SEO Retail Predictions -- Bernadette Nixon // Algolia
December 23, 2023 12:00 - 24 minutes - 22.1 MBBernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions. Show Notes Connect With: Bernadette Nixon: Website // LinkedIn The Voices of Search Podcast: Email // Linked...
The Evolution Of Semantic Search -- Bernadette Nixon // Algolia
December 22, 2023 12:00 - 23 minutes - 21.8 MBBernadette Nixon, CEO of Algolia, examines the transformation of semantic search through AI. As technology advances, so too does the way we search for information. Semantic search is the next step in this evolution, utilizing AI to understand the intent behind a user's query and deliver more accurate and relevant results. Today, Bernadette discusses the evolution of semantic search. Show Notes Connect With: Bernadette Nixon: Website // LinkedIn The Voices of Search Podcast: Emai...
How ROI Redefines Organic Search -- Adrien Menard // Botify
December 21, 2023 12:00 - 22 minutes - 20.5 MBAdrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. SEOs frequently face challenges in effectively communicating the ROI of SEO to executives, leading to reduced budgets and limited resources. The primary issue lies in the misalignment of language between SEOs and executives. Today, Adrien discusses how ROI redefines organic search. Show Notes Connect With: Adrien Menard: Website // LinkedIn The Voices of S...
Protecting And Growing Web Traffic Organically -- Adrien Menard // Botify
December 20, 2023 12:00 - 26 minutes - 24.2 MBAdrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. Amid rising online competition, safeguarding your website's organic visibility and content investments is vital. However, with changes being made constantly, monitoring crawling, indexing, and organic traffic is crucial to ensure these changes don’t impact your site's discoverability by potential clients. Today, Adrien discusses protecting and growing web traf...
Topical Authority Areas -- Jamie Steidle // VICE Media
December 19, 2023 12:00 - 15 minutes - 14.1 MBJamie Steidle, Senior SEO Manager at Vice Media, delves into SEO skills and topical authority. By focusing on specific subject areas, brands can cultivate a reputation for expertise and reliability, ultimately boosting their visibility in search results. Yet, for many SEOs, the challenge lies in starting the process of establishing topical authority. Today, Jamie discusses topical authority areas. Show Notes Connect With: Jamie Steidle: Website // LinkedIn The Voices of Search P...
Relearning Of SEO Skills -- Jamie Steidle // VICE Media
December 18, 2023 12:00 - 19 minutes - 18 MBJamie Steidle, Senior SEO Manager at Vice Media, delves into SEO skills and topical authority. While it’s important to stay up to date on SEO news, it’s equally necessary to revisit SEO fundamentals. Relearning SEO fundamentals is crucial to ensure relevance, adaptability to changes, and the ability to reassess strategies based on evolving search engine algorithms and user behaviors. Today, Jamie discusses relearning SEO skills. Show Notes Connect With: Jamie Steidle: Website // ...