Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,350 episodes - English - Latest episode: 14 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
Why SEO Skill Are Applicable In Other Marketing Roles -- Lauren Matricardi // Landing
December 16, 2023 12:00 - 12 minutes - 11.9 MBLauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. SEO provides valuable insights into consumer behavior, which can be used to inform marketing strategies and tactics. In addition, SEO can be integrated with other marketing efforts, such as paid advertising, to help improve the overall user experience and drive conversions. Today, Lauren discusses why SEO skills are applicable in other marketing roles. Show Notes Connect With: Lauren Matricar...
From Agency To High-Growth Startup SEO -- Lauren Matricardi // Landing
December 15, 2023 12:00 - 21 minutes - 19.9 MBLauren Matricardi, Director of Content and SEO at Landing, talks about SEO career paths. When transitioning from agency to in-house SEO, the process can be challenging. However, adapting to a new organization, its existing processes, and systems, offers opportunities for learning and growth. Today, Lauren discusses transitioning from agency to high-growth startup SEO. Show Notes Connect With: Lauren Matricardi: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn ...
Using Gen AI To Write Brand Copy That Ranks -- Julia McCoy // Content at Scale
December 14, 2023 12:00 - 15 minutes - 13.8 MBJulia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks. Sho...
How Google Detects AI Content -- Julia McCoy // Content at Scale
December 13, 2023 12:00 - 15 minutes - 14.1 MBJulia Mccoy, President of Content at Scale, delves into AI-driven copywriting. ChatGPT's birth marked a significant milestone in AI technology, but it also introduced AI detection. Consequently, content created solely using ChatGPT, without any human input, likely won’t be ranked by Google and poses a risk of negatively impacting your website's standing. Today, Julia discusses how Google detects AI content. Show Notes Connect With: Julia Mccoy: Website // LinkedIn The Voices of ...
Teaching AI To Write In Your Tone -- Julia McCoy // Content at Scale
December 12, 2023 12:00 - 20 minutes - 19 MBJulia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Technology has reached a level where it can mimic a human in the content creation process. Yet, generalized solutions like ChatGPT are unable to produce content in a specialized tone of voice which is crucial for producing content that embodies our brand’s voice and resonates with human beings. Today, Julia discusses how to teach AI to write in your tone. Show Notes Connect With: Julia Mccoy: Website /...
Highlights From Brighton SEO USA 2023 -- Kelvin Newman // brightonSEO
December 11, 2023 12:00 - 29 minutes - 26.6 MBKelvin Newman, Founder of brightonSEO, discusses highlights from brightonSEO USA 2023. Despite the abundance of online SEO resources, the unique value of in-person events remains unparalleled. brightonSEO's two-day event in San Diego brought together individuals from across the globe to exchange insights, network, and delve into an array of topics critical to the SEO and search community. Today, Kelvin shares the highlights from brightonSEO San Diego 2023. Show Notes Connect With: ...
What Google Engineers Don't want you to know about rankings -- Dmitrii Kustov // Regex SEO
December 09, 2023 12:00 - 26 minutes - 24.7 MBDmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. Google's search ranking algorithms have evolved significantly in recent years, with a shift towards relying on artificial intelligence (AI) to determine the best results for users. While the algorithms used to be predetermined by engineers, they now use a variety of signals and metrics to determine the most relevant and useful results. Today, Dmitrii discusses what Google engineers don't want you to know about...
Optimizing For Humans Vs Search Engines -- Dmitrii Kustov // Regex SEO
December 08, 2023 12:00 - 19 minutes - 18 MBDmitrii Kustov, Managing Director at Regex SEO, looks into technical SEO. At its core, search engine optimization is about optimizing a website to rank well in search engine results and provide a good user experience. While many SEOs try to separate the two concepts, Google and other search engines will continue to highlight the websites that take a holistic approach to website design. Today, Dmitrii discusses optimizing for humans versus optimizing for search engines. Show Notes C...
Introducing SEO Work Flows: The End To End Resource For SEO Process -- Jason Melman // DEPT
December 07, 2023 12:00 - 18 minutes - 16.8 MBJason Melman, VP of SEO and Creator of SEO Workflows, delves into a new platform and tool called SEO Workflows. As SEOs, we are constantly gathering data from various tools and dealing with first-party data. But the trouble is, the data isn't immediately actionable. That's why SEO Workflows was created – to automate and simplify data preparation for SEOs. Today, Jason discusses an introduction to SEO Workflows: the end-to-end resource for the SEO process.Show Notes Connect With: ...
Roadmap Planning With Google Core Updates -- Craig Harkins // CoStar
December 06, 2023 12:00 - 29 minutes - 26.6 MBCraig Harkins, Director of SEO and Content at CoStar, delves into roadmap and planning while managing Google core updates. In Q4, SEOs strategically plan for the upcoming year, using yearly data on trends and past successful initiatives to make a compelling case for budget allocation. However, with code freezes at this time of year, how do we ensure we're prepared should Google decide to release an update right before Christmas? Today, Craig shares his insights on roadmap and planni...
Trustworthiness Of Reviews In The Generative AI Era -- Jonathan Gillham // Originality.AI
December 05, 2023 12:00 - 18 minutes - 17.3 MBJonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Since the launch of ChatGPT, the number of AI-generated reviews has surged, peaking at 37%. With a substantial portion of these reviews not being written by humans, what value do they provide to the end user? Today, Jonathan discusses the trustworthiness of reviews in the generative AI era. Show Notes Connect With: Jonathan Gillham: Website // LinkedIn The Voices of Sear...
Google's View Of AI Generated Content -- Jonathan Gillham // Originality.AI
December 04, 2023 12:00 - 28 minutes - 26 MBJonathan Gillham, Founder and CEO at Originality.AI, delves into AI-generated content and Its impact on SEO. Google's stance on AI-generated content is a source of ongoing debate in the SEO community. While some argue that Google welcomes its responsible use, others express concerns about the potential flood of AI-generated content and its impact on search results. Today, Jonathan discusses Google's view on AI-generated content. Show Notes Connect With: Jonathan Gillham: Website ...
Applying SEO Tools For Organic Social Growth -- Matt Tompkins // Two Brothers Creative/Midwest Mindset Podcast
November 30, 2023 12:00 - 17 minutes - 16.4 MBMatt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. The role of an SEO professional has significantly evolved, extending our expertise beyond web content optimization to benefit various marketing channels. In fact, our toolkit and skills can now be harnessed to foster organic growth on social platforms. Today, Matt discusses how you can apply SEO tools for organic social growth. Show Notes Connect With: Matt Tompkins: Website // L...
Leveraging YouTube To Improve SEO -- Matt Tompkins // Two Brothers Creative/Midwest Mindset Podcast
November 29, 2023 12:00 - 16 minutes - 15.1 MBMatt Tompkins, Owner of Two Brothers Creative, delves into SEO strategies for organic social growth. While many consider YouTube as an entertainment hub, it is often overlooked as a tool to bolster SEO efforts. However, by applying SEO techniques from written content to videos, you can improve your visibility in both YouTube and Google search results. Today, Matt discusses how you can leverage YouTube to improve your SEO. Show Notes Connect With: Matt Tompkins: Website // Linked...
The Importance Of Authority & Authenticity For AI-SERPs -- Ahmad Abusamak // Bank of America
November 28, 2023 12:00 - 19 minutes - 17.7 MBAhmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in establishing authority and authenticity within your niche or industry. Today, Ahmad discusses the importance of authority and authenticity for...
SEO For Local Vs Digital Experiences -- Ahmad Abusamak // Bank of America
November 27, 2023 12:00 - 17 minutes - 16.2 MBAhmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show Notes Connect Wi...
Google's Nov Core Update -- Jordan Koene // Previsible
November 25, 2023 12:00 - 22 minutes - 21 MBJordan Koene, CEO and Co-Founder of PreVisible.io, shares his insights on the latest developments in SEO news. In early November, Google released a core update, swiftly followed by a reviews update. For SEOs, these back-to-back updates could be the new normal going forward. Today, Jordan discusses Google’s November core algorithm update. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Websit...
SEO For News Publishers -- Barry Adams // Polemic Digital
November 24, 2023 12:00 - 27 minutes - 25.2 MBBarry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. The rapid crawling and indexing process employed by Google to keep up with the swiftly changing news landscape requires news publishers to take a different approach to SEO. In essence, publishers get one shot for an article to get traction in Google's news-specific ecosystem. Today, Barry discusses SEO for news publishers Show Notes Connect With: ...
Online News And Generative AI -- Barry Adams // Polemic Digital
November 23, 2023 12:00 - 22 minutes - 20.4 MBBarry Adams, Specialized SEO Consultant for News Publishers at Polemic Digital, delves into generative AI and SEO in news publishing. Initially, news organizations viewed generative AI as a tool that was going to replace the art of journalism. However, those initial fears have transitioned into news organizations exploring ways to integrate generative AI into their workflows to make the lives of journalists easier. Today, Barry discusses online news and generative AI. Show Notes Co...
Getting Everyone Involved In SEO -- Kavi Kardos // Uproer
November 22, 2023 12:00 - 21 minutes - 19.9 MBKavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. Every person in your organization, whether they interact with customers or create content, plays a role in your website, and thus, in SEO. They all have valuable contributions to offer to the organization's SEO strategy, as a result, SEO needs to be baked into the organization’s DNA. Today, Kavi discusses getting everyone involved in SEO. Show Notes Connect With: Kavi Kardos: Website // ...
What In-House SEOs Want In Agency Partners -- Kavi Kardos // Uproer
November 21, 2023 12:00 - 25 minutes - 23.7 MBKavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. One of the biggest challenges in SEO agency work is the prevalence of standard, one-size-fits-all packages offered to clients, regardless of their unique circumstances. In contrast, the most successful partnerships are built upon agencies delivering customized solutions aligned with the business’ goals and website. Today, Kavi discusses what in-house SEOs look for in agency partners. Show N...
Making A Name For Yourself In SEO -- Kavi Kardos // Uproer
November 20, 2023 12:00 - 20 minutes - 18.6 MBKavi Kardos, Director of SEO at Uproer, explores strategies for success in the SEO industry. In the SEO industry, becoming known as an expert can lead to increased business opportunities. However, for those not interested in public speaking or seeking celebrity status, there are alternative strategies to establish your reputation as an SEO expert. Today, Kavi discusses making a name for yourself in the SEO industry. Show Notes Connect With: Kavi Kardos: Website // LinkedIn The V...
Providing High Quality SEO At Scale -- Michael Ramirez // evisio LLC
November 18, 2023 12:00 - 21 minutes - 19.8 MBMichael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. While we all know that SEO is important for any business with a website, younger consultants and agencies may not have a solid process in place yet to acquire, manage, and scale clients. However, Evisio was built for these newer consultants and agencies that want to run SEO as a service and need an internal process. Today, Michael discusses providing high-quality SEO at scale. Show Notes Connect With: Michae...
Acquiring New SEO Clients -- Michael Ramirez // evisio LLC
November 17, 2023 12:00 - 25 minutes - 23.1 MBMichael Ramirez, Founder of Evisio LLC, looks into managing SEO clients. Acquiring new SEO clients can be a challenge for many businesses. But, Michael Ramirez found that demonstrating past successes, networking, and positioning himself as an expert in his field helped him stand out from the competition and attract new business. Today, Michael discusses acquiring new SEO clients. Show Notes Connect With: Michael Ramirez: Website // LinkedIn The Voices of Search Podcast: Email //...
SEO Becoming Part Of A College Education -- Cassidy Clement // Interactive Brokers
November 16, 2023 12:00 - 18 minutes - 16.8 MBCassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of applicants, SEO education will likely become formalized. Today, Cassidy discusses SEO becoming a part of a college education. Show Notes...
SEO with large language models -- Cassidy Clement // Interactive Brokers
November 15, 2023 12:00 - 17 minutes - 16.4 MBCassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. As we journey deeper into the digital age, new technological innovations are reshaping the way we approach SEO. Among these innovations, large language models (LLMs) have emerged as powerful tools that promise to revolutionize the world of SEO. But what does this mean for the future of SEO? Today, Cassidy discusses SEO with large language models ...
The Enterprise Web Of A .Edu -- Glenn Friesen // Cal Poly
November 14, 2023 12:00 - 16 minutes - 15.3 MBGlenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain. Show Notes Connect With: Glenn Friesen: Website // LinkedIn The Voices of Search Podcast: Email //...
Developing A Trustworthy & Authoritative Enterprise Website -- Glenn Friesen // Cal Poly
November 13, 2023 12:00 - 23 minutes - 21.3 MBGlenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website. Show Notes Connect With: Glenn Friesen: Website // ...
Growing The Spanish SEO community -- David Kaufmann // SEOcrawl
November 11, 2023 12:00 - 12 minutes - 11.4 MBDavid Kaufmann, Co-Founder and CEO of SEOcrawl, examines global concepts of SEO in education. Success in the field of SEO is not solely based on years of experience and technical knowledge. In fact, SEO seniority often boils down to one’s interpersonal skills and how you treat others on your team. Today, David discusses global concepts around SEO and education. Show Notes Connect With: David Kaufmann: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter...
Automated SEO Reporting -- David Kaufmann // SEOcrawl
November 10, 2023 12:00 - 13 minutes - 12.3 MBDavid Kaufmann, Co-Founder and CEO of SEOcrawl, examines automated SEO reporting. In the wild world of SEO, where algorithms are constantly changing, the only thing that stays the same is the need for an efficient, effective strategy. The key to success in this ever-evolving field is a healthy balance of human insight and automation. Today, David discusses automated reporting. Show Notes Connect With: David Kaufmann: Website // LinkedIn The Voices of Search Podcast: Email // Lin...
Google algo update myth busting -- Ryan Bertollini // Hazelden Betty Ford Foundation
November 09, 2023 12:00 - 17 minutes - 16.2 MBRyan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. Google algorithm updates never fail to stir up anticipation and speculation in the world of SEO. In this anticipation, a fair share of myths and misconceptions often emerge, leaving the SEO community in a state of uncertainty. Today, Ryan discusses Google algorithm update myth-busting. Show Notes Connect With: Ryan Berto...
Leveraging ChatGPT For Worldbuilding? -- Ryan Bertollini // Hazelden Betty Ford Foundation
November 08, 2023 12:00 - 17 minutes - 15.8 MBRyan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web 3.0 experiences but also opens doors for brands to keep users engaged within their own platforms. Today, Ryan discusses leveraging ChatG...
Verticalizing Keywords Across Industries -- Steve Toth // SEO Notebook
November 07, 2023 12:00 - 19 minutes - 17.4 MBSteve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practi...
Working With The Google Search Console API & Python -- Steve Toth // SEO Notebook
November 06, 2023 12:00 - 17 minutes - 16.4 MBSteve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via...
Brighton SEO Comes The USA -- Kelvin Newman // brightonSEO
November 03, 2023 12:00 - 23 minutes - 21.7 MBKelvin Newman, Founder of brightonSEO, explores brightonSEO’s US debut. Launching a well-established conference in a new country is no small feat, but that’s exactly what brightonSEO intends to do in its first US staging of Europe's largest search marketing conference. WIth 40 to 50 industry experts scheduled to speak, brightonSEO USA is poised to bring the SEO community together like never before. Today, Kelvin discusses the journey and highlights of bringing brightonSEO to the USA...
Fixing Google And Wikipedia Search Results -- Josh Greene // The Mather Group, LLC
November 02, 2023 12:00 - 14 minutes - 13.3 MBJosh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management. Show Notes Connect With: Josh Greene: Website // LinkedIn Th...
Protecting Your Online Reputation -- Josh Greene // The Mather Group, LLC
November 01, 2023 12:00 - 17 minutes - 15.9 MBJosh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation Show Notes Connect With: Josh Greene: Website // LinkedIn The Voices of Search Podcast: Email ...
Creating Content That Targets High Volume Keywords -- Autumn Micketti // 1-800-FLOWERS.COM
October 31, 2023 12:00 - 16 minutes - 15 MBAutumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword targeting to prevent self-cannibalization. Today, Autumn discusses targeting high-volume keywords. Show Notes Connect With: Autumn Micketti:...
Teaching Content Teams SEO Best Practices -- Autumn Micketti // 1-800-FLOWERS.COM
October 30, 2023 12:00 - 20 minutes - 18.8 MBAutumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. Prior to learning SEO best practices, 1-800-Flowers content teams struggled with blog topic selection. However, with improved SEO knowledge and trust in the SEO team, they now proactively seek SEO guidance to ensure topic relevance. Today, Autumn discusses teaching content teams SEO best practices. Show Notes Connect With: Autumn Micketti: Website // LinkedI...
How Enterprise SEO Varies By Industry -- Ryland Bacorn // Realtor.com
October 28, 2023 12:00 - 22 minutes - 20.3 MBRyland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses enterprise SEO. Traditionally, most SEO teams operated within marketing teams, and this is still an ideal structure for smaller websites. However, when it comes to SEO for large websites like those in the eCommerce or travel industry, it's important to be in the product org in order to get big-impact SEO fixes deployed. Today, Ryland looks into how enterprise SEO varies by industry. Show Notes Connect With: ...
CWVs Is Actually Performance -- Ryland Bacorn // Realtor.com
October 27, 2023 12:00 - 20 minutes - 18.8 MBRyland Bacorn, Principal Product Manager of SEO at Realtor.com, discusses Core Web Vitals and performance. When you’ve optimized for Core Web Vitals, you’re not only helping your website gain more recognition in the SERPs, but you’re also providing your audience with a seamless browsing experience. But, what is our role as SEOs in diagnosing and articulating Core Web Vitals issues to dev and engineering teams? Today, Ryland looks into how Core Web Vitals is actually performance. Sho...
World's First Case Studies Of SGE Recoveries -- Gilad David Maayan // Agile SEO
October 26, 2023 12:00 - 17 minutes - 16.4 MBGilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Approximately 55% of SGE snapshot carousel pages come from Google's top 10, while some of the remaining 45% aren’t even ranking in Google. For the underdogs with weak SEO optimization, understanding SGE ranking factors could enable them to rank favorably in SGE. Today, Gilad discusses the world's first case studies of SGE recoveries. Show Notes Connect With: Gila...
Why Google Search Generative Experience (SGE) Will Result In Major Traffic Drops -- Gilad David Maayan // Agile SEO
October 25, 2023 12:00 - 26 minutes - 24.4 MBGilad David Maayan, CEO of Agile SEO, looks at the impact of Google’s Search Generative Experience on website traffic. Google's Search Generative Experience introduces a new landscape for search results that has the potential to divert user attention away from traditional listings. Optimizing for SGE poses new challenges as traditional SEO strategies may not apply effectively. Today, Gilad discusses why Google’s Search generative Experience will result in major traffic drops. Show N...
Pitching Big SEO Projects Internally -- Gus Pelogia // Indeed
October 24, 2023 12:00 - 19 minutes - 17.8 MBGus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. Pitching big SEO projects internally as an SEO product manager requires a strategic approach to gain buy-in from various stakeholders. The key is to start with a solid product requirements document (PRD) that clearly communicates why the project matters and how it aligns with the business' goals. Today, Gus discusses pitching big SEO projects internally. Show Notes Connect ...
Why SEO Product Management is more than writing dev tickets -- Gus Pelogia // Indeed
October 23, 2023 12:00 - 21 minutes - 19.9 MBGus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. SEO product management is a multifaceted role that encompasses strategy, collaboration, content, data analysis, user experience, and more. While writing dev tickets is part of the process, it's just one aspect of a broader and more comprehensive approach to optimizing websites for search engines and driving business success. Today, Gus discusses why SEO product management is...
Content Optimization With Knowledge Graphs -- Beatrice Gamba // WordLift
October 21, 2023 12:00 - 11 minutes - 10.7 MBBeatrice Gamba, Senior SEO Strategist at WordLift, discusses the knowledge graph. The knowledge graph is Google’s semantic database of the world, cataloging millions of entities, their relationships, and general facts about them. This means that it’s a perfect match for content optimization, the process of writing content that conveys your business goals while fulfilling user intent. Today, Beatrice talks about content optimization with knowledge graphs. Show Notes Connect With: ...
Knowledge Graph SEO -- Beatrice Gamba // WordLift
October 20, 2023 12:00 - 12 minutes - 11.2 MBBeatrice Gamba, Senior SEO Strategist at WordLift, discusses the Knowledge Graph. The Knowledge Graph is a powerful tool for search engine optimization and can help you improve the relevance of your content by adding more meaning to it. In fact, it’s so powerful that simply submitting a Knowledge Graph can be considered an SEO strategy. Today, Beatrice talks about Knowledge Graph SEO. Show Notes Connect With: Beatrice Gamba: Website // LinkedIn The Voices of Search Podcast: Emai...
Apple Enters The Search Chat -- Jordan Koene // Previsible
October 19, 2023 12:00 - 14 minutes - 12.8 MBJordan Koene, CEO and Co-Founder of PreVisible, delves into the latest developments in SEO news. Rumors suggest Apple may be developing its own search engine. Despite having the necessary resources, it is unclear how this move would benefit both Apple users and the company as a whole. Today, Jordan discusses Apple entering the search chat. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Webs...
Google’s Anti-Trust Trial Update -- Jordan Koene // Previsible
October 18, 2023 12:00 - 15 minutes - 14.4 MBJordan Koene, CEO and Co-Founder of PreVisible.io, delves into the latest developments in SEO news. The Department of Justice's massive antitrust trial against Google is currently underway with allegations that Google has employed unfair practices to remain the world's leading search engine. The big question is: can they prove it? Today, Jordan discusses recent developments in the Google antitrust trial. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices of Se...
Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io
October 17, 2023 12:00 - 16 minutes - 15.2 MBSteffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and rev...