Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,350 episodes - English - Latest episode: 14 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
The Importance Of SEO In Website Redesigns/Migrations
April 29, 2024 12:00 - 17 minutes - 16.4 MBRodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, when SEO is left out of the equation, companies may experience a decline in organic performance, directly impacting their bottom line. Today, Rodrigo discusses the importance of SEO in website redesign a...
Scaling Technical SEO For Millions Of URLs
April 27, 2024 12:00 - 20 minutes - 19.2 MBJason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical S...
Spam In The Age Of AI
April 26, 2024 12:00 - 21 minutes - 19.7 MBJason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constant vigilance and monitoring to protect our websites against attacks. Today, Jason discusses spam in the age of AI. Connect With: Jason...
Importance In Taxonomy For Large Websites
April 25, 2024 12:00 - 17 minutes - 16 MBAlex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they're looking for, and search engines can’t understand the relationship between your pages. Today, Alex discusses the importance of taxonomy ...
How To Optimize For SGE
April 24, 2024 12:00 - 21 minutes - 19.5 MBAlex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE. Connect With: Alex...
Measuring How Speed Impacts SEO & UX
April 23, 2024 12:00 - 19 minutes - 17.6 MBMatthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts SEO and user experience is imperative for maintaining online visibility and satisfying audience expectations. Today, Matthew discusses me...
How Core Web Vitals Affect SEO
April 22, 2024 12:00 - 21 minutes - 19.6 MBMatthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO. Connect With: Matthew Ed...
Why Interaction Signals (IE:RankBrain) Matter
April 20, 2024 12:00 - 15 minutes - 14.3 MBJeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positions, higher click-through rates, and more opportunities to convert your audience to your service and product landing pages. Fortunately, the SERPs provide you with a perfect guide to what's working and how people are voting with their clicks. Today, Jeff discusses why interaction signals matter. Show Notes Connect With: Jeff Baker: ...
How Old SEO Signals Became Tables-Takes
April 19, 2024 12:00 - 19 minutes - 18 MBJeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes. Show Notes ...
The Best Ways To Effectively Measure SEO
April 18, 2024 12:00 - 16 minutes - 15.5 MBJason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason discusses the best ways to effectively measure SEO. Connect With: Jason Shafton: Website // LinkedIn The Voices of Search Podcast: Emai...
5 Things Growth Marketers Need To Understand About SEO
April 17, 2024 12:00 - 21 minutes - 20.1 MBJason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO. Connect With: Jason Shafton: Website // LinkedIn The Voices of Search ...
Integrating SEO Into The Content Creation Process
April 16, 2024 12:00 - 15 minutes - 14.5 MBRuchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and including alt text for images, content becomes more accessible and engaging for all users. Today, Ruchika discusses integrating SEO into t...
SEO Challenges In Content Marketing
April 15, 2024 12:00 - 22 minutes - 20.4 MBRuchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing. Connect With: Ruchika Batra:...
Increase Ecomm Sales By Leveraging Topic Clusters
April 13, 2024 12:00 - 19 minutes - 17.6 MBJoshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show Notes Connect With: Joshua George: Website // LinkedIn T...
Investing In Sustainable Organic Growth
April 12, 2024 12:00 - 15 minutes - 14.4 MBJoshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua ...
How The Total Addressable Market Creates Biz Value
April 11, 2024 12:00 - 18 minutes - 17.2 MBKevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates busi...
Terakeet’s Audience-First Approach To SEO
April 10, 2024 12:00 - 21 minutes - 19.5 MBKevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet’s audience...
Long-Term SEO Career Planning
April 09, 2024 12:00 - 17 minutes - 16.3 MBMicah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term career planning is crucial for success in the constantly evolving field of SEO. However, by setting clear goals, staying current with industry trends, and continually building skills and connections, you can position yourself for a fulfilling and rewarding career in SEO. Today, Micah discusses long-term SEO career planning. Show Notes Conn...
Leading SEO Within An Investment Company
April 08, 2024 12:00 - 22 minutes - 21 MBMicah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in the SEO industry, the debate of whether it's better to be in-house or at an agency is a common topic. However, Micah’s SEO role at Turn/River blends both sides and offers him the opportunity to work with a variety of companies while also building long-term relationships with them. Today, Micah discusses leading SEO within an investmen...
SEO Regression Tests To Safeguard Your Site
April 05, 2024 12:00 - 28 minutes - 26.4 MBKarl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine rankings and traffic. Today, Karl discusses how to avoid technical issues that could crush your website performance. Show Notes Connect With: Karl Kleins...
The Blurring Lines Between Search Intent & Optimization
April 04, 2024 12:00 - 19 minutes - 17.8 MBCameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we’re meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. C...
SEO Best Practices & AI For Ecommerce
April 03, 2024 12:00 - 15 minutes - 14.3 MBCameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce. Connect With: Cameron Gordon: ...
Mentoring Your SEO Team Effectively
April 02, 2024 12:00 - 20 minutes - 18.6 MBEric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that goes beyond technical knowledge. Mentorship becomes a cornerstone in this strategy, providing a framework for growth, guidance through challenges, and the support needed to unlock their full potential. Today, Eric discusses mentoring your SEO team effectively. Connect With: Eric Hoover: Website // LinkedIn The Voices of Search Podca...
Scaling SEO Deliverables With AI
April 01, 2024 12:00 - 24 minutes - 22.1 MBEric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI. Connect With: Eric Hoover: Website // LinkedIn The Voices of Search Podcast: Email ...
SEO Jobs Report
March 28, 2024 12:00 - 14 minutes - 13.2 MBTyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today...
The Dangers Of Content Bloat
March 27, 2024 12:00 - 41 minutes - 37.9 MBConstance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection from algorithm updates. If the older content on your website is neglected, your site is still vulnerable to future algorithm updates, which assess the entire site rather than just the latest content additions. Today, Constance discusses the dangers of content bloat. Connect With: Constance Ejuma: Website // LinkedIn The Voices of Searc...
SEO For Start-Ups
March 26, 2024 12:00 - 20 minutes - 18.6 MBDrew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. Connect With: Drew Moffitt: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter...
Leveraging AI To Scale Content Marketing & SEO
March 25, 2024 12:00 - 27 minutes - 25.5 MBDrew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO. Connect With: Drew Moffitt: Website // LinkedIn Th...
Illustrating SEO Impact To Executives
March 22, 2024 12:00 - 27 minutes - 25.4 MBSharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. To...
Gaining SEO Buy-In Within Large Enterprises
March 21, 2024 12:00 - 35 minutes - 32.8 MBSharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises. Connect With: Sharon...
Google's Core & Spam Algo Update (March 2024)
March 20, 2024 12:00 - 17 minutes - 15.6 MBJordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for the web, it’s no surprise that Google is clamping down on spammy and low-value content. While Google has historically bundled spam updates into core updates, they’ve taken a unique approach, deploying a separate core and spam update at the same time. Today, Jordan discusses Google's most recent algorithm updates. Connect With: Jordan ...
The Power Of Effective Topical Authority
March 19, 2024 12:00 - 23 minutes - 21.6 MBTony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical a...
Successfully Localizing International SEO Content
March 18, 2024 12:00 - 22 minutes - 20.4 MBTony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony P...
Actionable And Effective Technical SEO Insights
March 14, 2024 12:00 - 29 minutes - 27.2 MBChris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights. Connect With: Chris Spann LinkedIn // Websi...
Raising SEO Security Awareness
March 13, 2024 12:00 - 31 minutes - 28.9 MBChris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness. Connect With: Chris Spann LinkedIn // Website The Voices o...
Digital Adoption & SEO
March 12, 2024 12:00 - 15 minutes - 13.8 MBRotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO. Connect With: Rotem Gal LinkedIn // Website The Voices of Search Podcast: Email...
How To Manage A Cross-Functional Team
March 11, 2024 12:00 - 32 minutes - 29.3 MBRotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team. Connect With: Rotem Gal LinkedIn // Website The Voices of S...
Tale Of Two Refractors
March 09, 2024 12:00 - 24 minutes - 22.2 MBKathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this can lead to dramatic dips in traffic. Today, Kathy discusses the tale of two refactors...
SEO News You Might Have Missed
March 08, 2024 12:00 - 37 minutes - 33.9 MBKathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have mostly flown under the radar. Today, Kathy discusses SEO news you might have missed. Co...
Best Top-Of-Funnel Content Strategies
March 07, 2024 12:00 - 21 minutes - 19.6 MBChris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies. Connect With: Chris Homer: Website // LinkedIn The Voices of Search Podcas...
Using GenAI and SEO To Prep For The Future
March 06, 2024 12:00 - 21 minutes - 19.7 MBChris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future. Connec...
Using AI To Improve SEO
March 05, 2024 12:00 - 24 minutes - 22 MBMariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO. Connect With: Mariel Lizana: LinkedIn // We...
The Intersection Of AI And SEO
March 04, 2024 12:00 - 22 minutes - 20.2 MBMariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO. Connect With: Mariel Lizana: LinkedIn // Website The Voices of Search...
Using AI To Improve Digital Marketing
March 01, 2024 12:00 - 16 minutes - 15.3 MBTim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing. ...
Efficiently Resourcing Your Ultimate Marketing Team
February 29, 2024 12:00 - 23 minutes - 21.7 MBTim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team. Connect With:...
Technical SEO At Scale
February 28, 2024 12:00 - 31 minutes - 28.9 MBChris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale. Connect With: Chris Reynolds: LinkedIn // Website The Voices of Searc...
The Keys To Winning SEO RFPs
February 27, 2024 12:00 - 23 minutes - 21.3 MBJustin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Responding to RFPs can be a strategic investment for any organization seeking to expand its client base. However, the time-consuming and often unpaid nature of these endeavors requires an efficient and targeted approach. Today, Justin discusses the keys to winning SEO RFPs. Connect With: Justin McKinney: Website // LinkedIn The Voices o...
Prioritizing SEO Initiatives Within A Roadmap
February 26, 2024 12:00 - 19 minutes - 18.1 MBJustin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Before diving into roadmap development, it's crucial to evangelize SEO and organic growth throughout your company. A clear and cohesive strategy sets the stage for constructive discussions with stakeholders when prioritizing initiatives within the roadmap. Today, Justin discusses prioritizing SEO initiatives within a roadmap. Connect With:...
80/20 Traffic Growth
February 24, 2024 12:00 - 18 minutes - 17.1 MBDan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show Notes Connect With: Dan Shure: Website // Linke...
Why to Ignore EAT
February 23, 2024 12:00 - 22 minutes - 20.3 MBDan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show Notes Connect With: Dan Shure: Website // LinkedIn The Voices of Search Podcast: Email...