Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,350 episodes - English - Latest episode: 14 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
The Evolution Of Featured Snippets -- Mordy Oberstein // Wix
August 02, 2023 12:00 - 11 minutes - 10.5 MBMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show Notes Connect With: Mordy Oberstein: Website // LinkedIn The Voices...
Google MUM & The Future Of Search -- Mordy Oberstein // Wix
August 01, 2023 12:00 - 11 minutes - 10.3 MBMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show Notes Connect With: Mordy Oberstein: Website // LinkedIn The...
Are Google Results Getting Worse? -- Mordy Oberstein // Wix
July 31, 2023 12:00 - 13 minutes - 12.3 MBMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are get...
Mastering Youtube SEO -- Brett Lane // SEO Outsourcing, Inc.
July 28, 2023 12:00 - 16 minutes - 15.1 MBBrett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO. Show Notes Connect With: Brett Lane:...
Local SEO Tactics For Google's Three Pack -- Brett Lane // SEO Outsourcing, Inc.
July 27, 2023 12:00 - 22 minutes - 20.5 MBBrett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Go...
SEO Challenges And Predictions For 2023 -- Alexander Rehnborg // GetResponse
July 26, 2023 12:00 - 12 minutes - 11 MBAlexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO chal...
What Is The ROI Of Your SEO? -- Alexander Rehnborg // GetResponse
July 25, 2023 12:00 - 10 minutes - 9.71 MBAlexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO. Show Notes Connect With: Alexander Rehnborg: Website // LinkedIn The Voices of Search Podcast: Email // LinkedI...
SEO For SaaS Companies -- Alexander Rehnborg // GetResponse
July 24, 2023 12:00 - 13 minutes - 12 MBAlexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies. Show Notes Connect...
Common SEO Myths Busted -- Antonie Meeker // AM Marketing
July 22, 2023 12:00 - 13 minutes - 12.4 MBAntonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical number to making sure your content is over 1,444 words. However, when it comes to SEO strategies, it’s really about doing your own research to figure out what will work best for your business. Today, Antonie discusses common SEO myths and why they're busted. Show Notes Connect With: Antonie Meeker: Website // LinkedIn The ...
Think About SEO Before Building A Website -- Antonie Meeker // AM Marketing
July 21, 2023 12:00 - 12 minutes - 11.8 MBAntonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many companies make the mistake of creating their website before thinking about an SEO strategy, coming up with the strategy first will undoubtedly work to your business’ benefit in the long run and help you to avoid costly website overhauls. Today, Antonie discusses why you should think about SEO before building your website. Show...
Leadership Tips from an SEO CEO part 2 -- Eric Ritter // Digital Neighbor
July 20, 2023 12:00 - 23 minutes - 21.8 MBEric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into instances where employees make mistakes. While mistakes are opportunities to improve your processes, if you hired the wrong individuals, their response to these mistakes being called out may not be the most favorable. Today, Eric continues to talk about general leadership tips from an SEO to CEO. Show Notes Connect With: Eric...
Leadership Tips from an SEO CEO part 1 -- Eric Ritter // Digital Neighbor
July 19, 2023 12:00 - 24 minutes - 22.5 MBEric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way more than just doing quality SEO work. It involves aspects such as sales, and managing a group of employees with a myriad of experiences, talents, and challenges. Today, Eric talks about general leadership tips from an SEO to CEO. Show Notes Connect With: Eric Ritter: Website // LinkedIn The Voices of Search Podcast: Email...
Why YouTube Needs To Be Part of Your SEO Strategy -- Gabrielle Florance // Newell Brands
July 18, 2023 12:00 - 15 minutes - 14.2 MBGabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be par...
Importance of Building Content For E-Commerce Sites -- Gabrielle Florance // Newell Brands
July 17, 2023 12:00 - 18 minutes - 16.7 MBGabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of ...
Texo: Blending AI, Podcast, Content & SEO -- Geoff Atkinson // Huckabuy
July 14, 2023 12:00 - 17 minutes - 16 MBGeoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the information produced during podcasts offers immense value for marketers. To unlock this value, Huckabuy developed Texo, which harnesses the power of artificial intelligence to convert podcasts into marketing content goldmines. Today, Geoff discusses how he's using artificial intelligence to create better content coming from the podcas...
Impact of AI on Technical SEO -- Geoff Atkinson // Huckabuy
July 13, 2023 12:00 - 17 minutes - 16.2 MBGeoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content production much easier for SEOs. But, with all the content we can now add to our websites, Google has to crawl more to index those pages, and that’s where your website’s performance will make all the difference. Today, Geoff discusses the impact of artificial intelligence on technical SEO. Show Notes Connect With: Geoff Atkinson: Website ...
JavaScipt that Doesn't Hurt SEO Performance -- Serge Bezborodov // JetOctopus
July 12, 2023 12:00 - 13 minutes - 12.7 MBSerge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes inevitable once you have a large website. JavaScript presents several challenges to SEO due to its dynamic nature and potential impact on website crawlability, indexation, and user experience. Today, Serge discusses javascript that doesn't hurt your SEO performance. Show Notes Connect With: Serge Bezborodov: Website // Li...
Interlinking Structure's Impact on Googlebot -- Serge Bezborodov // JetOctopus
July 11, 2023 12:00 - 14 minutes - 13 MBSerge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Effective internal linking plays a vital role in ensuring the crawlability of your website. By strategically placing links between relevant pages, you create a roadmap that search engine bots can follow to discover and index your content more efficiently. Today, Serge discusses interlinking structure’s impact on Googlebot. Show Notes Connect With: Serge Bezborodov: Website // LinkedIn The Vo...
Controlling Googlebot Thru Log Files Analysis -- Serge Bezborodov // JetOctopus
July 10, 2023 12:00 - 13 minutes - 12.4 MBSerge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Unlike typical SEO crawlers, Googlebot has the ability to crawl pages that may not be present in your website's existing structure or indexed. What we want to avoid is valuable pages not being crawled and indexed, while Googlebot’s crawl budget is potentially wasted on outdated or low-quality pages. Today, Serge discusses controlling Googlebot through log file analysis. Show Notes Connect With:...
Generative AI-Led Content Strategy -- Joe Bare // The Parking Spot
July 06, 2023 12:00 - 15 minutes - 14.2 MBJoe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content stand out in today's landscape? Today, Joe discusses generative AI-led content. Show Notes Connect With: Joe Bare: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Sh...
Experimenting with Mid-CMS Migration Schema -- Joe Bare // The Parking Spot
July 05, 2023 12:00 - 17 minutes - 15.8 MBJoe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US’ leading near-airport parking company. However, they’ve also outgrown their IT-owned website and are now in need of a more scalable and marketing-focused solution to meet their evolving business needs. Today, Joe discusses migrating an enterprise company from a homegrown, IT-owned website to a commercial a...
SEO Outcomes: How to Identify and Make an Impact -- Craig Harkins // CoStar
July 04, 2023 12:00 - 24 minutes - 22.5 MBCraig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes. Show Notes Connect With: ...
Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
July 03, 2023 12:00 - 18 minutes - 17.2 MBMatt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience. However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. ...
Outlining the 'AI's Impact on SEO' Book -- Jordan Koene // Previsible
June 30, 2023 12:00 - 26 minutes - 24.1 MBJordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. For quite a while, Google has been leveraging AI to make decisions on the content to show on a search engine result page. However, they’re moving to a point where the determining factor for a search engine result page could be an AI response, which poses a challenge for website owners and SEOs. Today, Jordan and Ben discuss the outline for their book, ‘AI’s Impact on SEO’. Show Notes Connec...
Our Book: AI's Impact on SEO -- Jordan Koene // Previsible
June 29, 2023 12:00 - 12 minutes - 11.1 MBJordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Given the widespread excitement surrounding generative AI and its profound influence on SEO, it comes as no surprise that numerous books will delve into this subject matter. However, Ben and Jordan plan to take it a step further by leveraging AI to transform the VOS podcasts’ transcripts into an insightful book tailored specifically for SEOs. Today, Jordan and Ben discuss their book, ‘AI’s I...
Google's SGE Launch -- Jordan Koene // Previsible
June 28, 2023 12:00 - 16 minutes - 15.3 MBJordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. In May, Google announced SGE, which adds generative AI capabilities to Google Search results. Though Google has been using artificial intelligence for a long time, SGE’s launch marked a significant step towards incorporating generative AI capabilities directly into Google Search results. Today, Jordan discusses Google’s SGE launch. Show Notes Connect With: Jordan Koene: Website // LinkedI...
Combining Google SERP Changes & Competitive Intelligence to Boost Sales -- Prasanna Dhungel // GrowByData
June 27, 2023 12:00 - 19 minutes - 17.6 MBPrasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show Notes Connect With: Prasanna Dhungel: Websi...
Google SERP Changes' Impact on Brand Lead Flow -- Prasanna Dhungel // GrowByData
June 26, 2023 12:00 - 23 minutes - 21.8 MBPrasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow. Show Notes Connect With:...
Non-Obvious Ways to Use Video SEO -- Andy Crestodina // Orbit Media
June 23, 2023 12:00 - 12 minutes - 11.6 MBAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to s...
Fixing Your SERP Strategies -- Andy Crestodina // Orbit Media
June 22, 2023 12:00 - 18 minutes - 16.7 MBAndy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your ...
Staying on the Good Side of Google -- John Horn // Stub Group
June 21, 2023 12:00 - 16 minutes - 15.5 MBJohn Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show Notes Connect With: John Horn: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shap...
The Interaction of SEO & PPC -- John Horn // Stub Group
June 20, 2023 12:00 - 18 minutes - 17.2 MBJohn Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show Notes Connect With: John Horn: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro...
SEO Career Day (June 2023) -- Tyson Stockton // Previsible
June 19, 2023 12:00 - 19 minutes - 18.1 MBTyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show Notes Connect With: Tyson St...
Mapping Intent & Conversion Rate to Create High ROI Content -- Thomas Johnson // We Buy Any Car
June 16, 2023 12:00 - 24 minutes - 22.1 MBThomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show Notes Connect With: Thomas Johnson: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Websit...
Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car
June 15, 2023 12:00 - 21 minutes - 19.3 MBThomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show Notes Connect With: Thomas Johnson: Website // LinkedIn The ...
Why Link Building is a Key to SEO Strategy -- Jeremy Moser // uSERP
June 14, 2023 12:00 - 17 minutes - 15.9 MBJeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter, and when reputable websites link back to your content, search engines take notice. Today, Jeremy discusses why link building is so important to SEO. Show Notes Connect With: Jeremy Moser: Website // LinkedIn The Voices of Sea...
How to Do SEO for Startups -- Jeremy Moser // uSERP
June 13, 2023 12:00 - 16 minutes - 14.8 MBJeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated when a strategic approach is taken. Today, Jeremy discusses how to do SEO for startups. Show Notes Connect With: Jeremy Moser: Website // LinkedIn The Voices of Search Podcast: Email // LinkedI...
SaaS Growth's Relationship with SEO -- Jeremy Moser // uSERP
June 12, 2023 12:00 - 20 minutes - 18.5 MBJeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness, and obtaining high-quality links from reputable domains that were previously difficult to access is now the differentiating factor in a highly competitive landscape. Today, Jeremy discusses link building in ...
Common Organic Growth Mistakes -- Brenton Thomas // Twibi
June 09, 2023 12:00 - 16 minutes - 15.1 MBBrenton Thomas, Founder of Twibi, talks about the organic content marketing mistakes every business is making. There are several common, avoidable mistakes that can hinder the organic growth potential of a website. Understanding and addressing these mistakes is crucial to ensure optimal performance in search engine rankings, visibility, and ultimately, business success. Today, Brenton discusses common organic growth mistakes. Show Notes Connect With: Brenton Thomas: Website // Li...
Long vs Short Term Digital Marketing Strategy -- Brenton Thomas // Twibi
June 08, 2023 12:00 - 16 minutes - 14.7 MBBrenton Thomas, Founder of Twibi, explores the difference between short-term and long-term marketing strategies. Paid ads deliver instant visibility while SEO is a longer-term strategy that requires time and effort. However, by utilizing both approaches simultaneously, businesses can reap the benefits of immediate visibility and long-term organic growth. Today, Brenton discusses long-term versus short-term digital marketing strategies. Show Notes Connect With: Brenton Thomas: We...
GA4 Migration: A Step-by-Step Guide -- Brenton Thomas // Twibi
June 07, 2023 12:00 - 17 minutes - 15.8 MBBrenton Thomas, Founder of Twibi, talks about how to migrate from Universal Analytics to Google Analytics. As of July 1st, 2023, Universal Analytics will no longer collect data, and users will need to switch over to Google Analytics 4. To ensure the process is as seamless as possible, it's crucial for users to plan and prepare for the migration process. Today, Brenton discusses a step-by-step guide for Google Analytics 4 migration. Show Notes Connect With: Brenton Thomas: Website...
Remote Work for SEO's -- Elaine Richards // Basecamp
June 06, 2023 12:00 - 32 minutes - 29.9 MBElaine Richards, COO of Basecamp, discusses embracing remote work. The pandemic basically catapulted many of us into remote working. And, while many of us loved the idea of skipping the work commute, as SEOs our willingness to reach out to cross-functional patterns unfortunately decreased. Today, Elaine talks about the future of remote work. Show Notes Connect With: Elaine Richards: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro:...
Executives Perspective on SEO -- Elaine Richards // Basecamp
June 05, 2023 12:00 - 26 minutes - 24 MBElaine Richards, COO of Basecamp, discusses the executive's perspective on SEO. As SEOs, there are several steps we can take to be better business partners. It’s up to SEOs to create awareness for executives in terms of guidance on SEO initiatives within the business. Today, Elaine talks about the general understanding of executive knowledge on SEO. Show Notes Connect With: Elaine Richards: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin ...
Why Google Reviews as a Ranking Factor are Bigger Than You Think -- Joey Randazzo // SEO Growth Partners
June 02, 2023 12:00 - 14 minutes - 13.5 MBJoey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online presence. Reviews provide social proof of a business's quality, reliability, and customer satisfaction. While positive reviews build trust and confidence in the business's products or services, negative reviews can also contribute to a business' credibility and authenticity, when managed appropriately. Today, Joey discusses why Goog...
Why ChatGPT and Bard Aren't Useful (Yet) -- Joey Randazzo // SEO Growth Partners
June 01, 2023 12:00 - 17 minutes - 16.2 MBJoey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding of the goals of SEO. As an SEO professional, part of your role is educating and guiding them in defining their SEO goals based on their business’ resources. Today, Joey discusses defining goals in SEO and what really is success. Show Notes Connect With: Joey Randazzo: Website // LinkedIn The Voices of Search Podcast: Emai...
How AI Tools to Help with Your SEO -- Brian Piper // University of Rochester
May 31, 2023 12:00 - 21 minutes - 20.1 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show Notes Con...
Conversational Search Impact the SEO Landscape -- Brian Piper // University of Rochester
May 30, 2023 12:00 - 16 minutes - 14.9 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO. Show Notes Connect With: Brian ...
Generative AI's Impact on the Content Landscape -- Brian Piper // University of Rochester
May 29, 2023 12:00 - 12 minutes - 11.6 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show Not...
Thriving as a Latina Woman in a Male-Dominated Industry -- Yvette Valencia // We Do Web
May 26, 2023 12:00 - 13 minutes - 12.8 MBYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated ...
Specialization Within Content Marketing -- Yvette Valencia // We Do Web
May 25, 2023 12:00 - 21 minutes - 19.4 MBYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing. Show Not...