Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
English - July 03, 2023 12:00 - 18 minutes - 17.2 MB - ★★★★★ - 70 ratingsBusiness Technology searchmetrics voices of search searchengineoptimization search organic marketing google digitalmarketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Outlining the 'AI's Impact on SEO' Book -- Jordan Koene // Previsible
Matt Swalley, Co-Founder and CBO at Omneky, talks about how to leverage machine learning to capture and engage your audience. In the past, marketing was primarily focused on broadcasting generic messages to a wide audience. However, personalization is key today, and ML is enabling marketers to deliver personalized content, tailored ads, and test new concepts to target new customer profiles faster. Today, Matt discusses how to use ML to capture the short attention span of consumers. Show Notes
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Matt Swalley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.