Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,280 episodes - English - Latest episode: 16 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
The Blurring Lines Between Search Intent & Optimization
April 04, 2024 12:00 - 19 minutes - 17.8 MBCameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we’re meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. C...
SEO Best Practices & AI For Ecommerce
April 03, 2024 12:00 - 15 minutes - 14.3 MBCameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce. Connect With: Cameron Gordon: ...
Mentoring Your SEO Team Effectively
April 02, 2024 12:00 - 20 minutes - 18.6 MBEric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that goes beyond technical knowledge. Mentorship becomes a cornerstone in this strategy, providing a framework for growth, guidance through challenges, and the support needed to unlock their full potential. Today, Eric discusses mentoring your SEO team effectively. Connect With: Eric Hoover: Website // LinkedIn The Voices of Search Podca...
Scaling SEO Deliverables With AI
April 01, 2024 12:00 - 24 minutes - 22.1 MBEric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI. Connect With: Eric Hoover: Website // LinkedIn The Voices of Search Podcast: Email ...
SEO Jobs Report
March 28, 2024 12:00 - 14 minutes - 13.2 MBTyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today...
The Dangers Of Content Bloat
March 27, 2024 12:00 - 41 minutes - 37.9 MBConstance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection from algorithm updates. If the older content on your website is neglected, your site is still vulnerable to future algorithm updates, which assess the entire site rather than just the latest content additions. Today, Constance discusses the dangers of content bloat. Connect With: Constance Ejuma: Website // LinkedIn The Voices of Searc...
SEO For Start-Ups
March 26, 2024 12:00 - 20 minutes - 18.6 MBDrew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. Connect With: Drew Moffitt: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter...
Leveraging AI To Scale Content Marketing & SEO
March 25, 2024 12:00 - 27 minutes - 25.5 MBDrew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO. Connect With: Drew Moffitt: Website // LinkedIn Th...
Illustrating SEO Impact To Executives
March 22, 2024 12:00 - 27 minutes - 25.4 MBSharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. To...
Gaining SEO Buy-In Within Large Enterprises
March 21, 2024 12:00 - 35 minutes - 32.8 MBSharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises. Connect With: Sharon...
Google's Core & Spam Algo Update (March 2024)
March 20, 2024 12:00 - 17 minutes - 15.6 MBJordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for the web, it’s no surprise that Google is clamping down on spammy and low-value content. While Google has historically bundled spam updates into core updates, they’ve taken a unique approach, deploying a separate core and spam update at the same time. Today, Jordan discusses Google's most recent algorithm updates. Connect With: Jordan ...
The Power Of Effective Topical Authority
March 19, 2024 12:00 - 23 minutes - 21.6 MBTony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical a...
Successfully Localizing International SEO Content
March 18, 2024 12:00 - 22 minutes - 20.4 MBTony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony P...
Actionable And Effective Technical SEO Insights
March 14, 2024 12:00 - 29 minutes - 27.2 MBChris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights. Connect With: Chris Spann LinkedIn // Websi...
Raising SEO Security Awareness
March 13, 2024 12:00 - 31 minutes - 28.9 MBChris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness. Connect With: Chris Spann LinkedIn // Website The Voices o...
Digital Adoption & SEO
March 12, 2024 12:00 - 15 minutes - 13.8 MBRotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO. Connect With: Rotem Gal LinkedIn // Website The Voices of Search Podcast: Email...
How To Manage A Cross-Functional Team
March 11, 2024 12:00 - 32 minutes - 29.3 MBRotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team. Connect With: Rotem Gal LinkedIn // Website The Voices of S...
Tale Of Two Refractors
March 09, 2024 12:00 - 24 minutes - 22.2 MBKathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website migrations often raise SEO concerns due to URL changes and design overhauls, there's another potential SEO hurdle that can be easy to overlook: refactoring. Though only the codebase is altered in this instance, without accompanying SEO enhancements, this can lead to dramatic dips in traffic. Today, Kathy discusses the tale of two refactors...
SEO News You Might Have Missed
March 08, 2024 12:00 - 37 minutes - 33.9 MBKathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirlwind in SEO, with major algorithm updates like the "helpful content update" and the "product review update" taking center stage. Changes like feature additions and removals within Search Console are of equal importance to the SEO community but have mostly flown under the radar. Today, Kathy discusses SEO news you might have missed. Co...
Best Top-Of-Funnel Content Strategies
March 07, 2024 12:00 - 21 minutes - 19.6 MBChris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies. Connect With: Chris Homer: Website // LinkedIn The Voices of Search Podcas...
Using GenAI and SEO To Prep For The Future
March 06, 2024 12:00 - 21 minutes - 19.7 MBChris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future. Connec...
Using AI To Improve SEO
March 05, 2024 12:00 - 24 minutes - 22 MBMariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO. Connect With: Mariel Lizana: LinkedIn // We...
The Intersection Of AI And SEO
March 04, 2024 12:00 - 22 minutes - 20.2 MBMariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO. Connect With: Mariel Lizana: LinkedIn // Website The Voices of Search...
Using AI To Improve Digital Marketing
March 01, 2024 12:00 - 16 minutes - 15.3 MBTim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolution unfolds in marketing, marketers must evolve their skills and mindset to thrive in this changing landscape. With AI automating routine tasks, marketers must learn to integrate AI into their digital strategies effectively to drive results and scale one-to-one personalization. Today, Tim discusses using AI to improve digital marketing. ...
Efficiently Resourcing Your Ultimate Marketing Team
February 29, 2024 12:00 - 23 minutes - 21.7 MBTim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, companies rushed to bring specialized skills in-house and are now dealing with misalignment between skills needed and those available. Consequently, to build the ultimate marketing team, it's crucial to align strategy, positioning, and team composition. Today, Tim discusses efficiently resourcing your ultimate marketing team. Connect With:...
Technical SEO At Scale
February 28, 2024 12:00 - 31 minutes - 28.9 MBChris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enterprise-level requires a mindset shift for technical SEO practitioners. Ultimately, the focus shifts from fixing numerous small issues to addressing problems that affect millions of URLs and will drive the most impact.Today, Chris discusses technical SEO at scale. Connect With: Chris Reynolds: LinkedIn // Website The Voices of Searc...
The Keys To Winning SEO RFPs
February 27, 2024 12:00 - 23 minutes - 21.3 MBJustin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Responding to RFPs can be a strategic investment for any organization seeking to expand its client base. However, the time-consuming and often unpaid nature of these endeavors requires an efficient and targeted approach. Today, Justin discusses the keys to winning SEO RFPs. Connect With: Justin McKinney: Website // LinkedIn The Voices o...
Prioritizing SEO Initiatives Within A Roadmap
February 26, 2024 12:00 - 19 minutes - 18.1 MBJustin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Before diving into roadmap development, it's crucial to evangelize SEO and organic growth throughout your company. A clear and cohesive strategy sets the stage for constructive discussions with stakeholders when prioritizing initiatives within the roadmap. Today, Justin discusses prioritizing SEO initiatives within a roadmap. Connect With:...
80/20 Traffic Growth
February 24, 2024 12:00 - 18 minutes - 17.1 MBDan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show Notes Connect With: Dan Shure: Website // Linke...
Why to Ignore EAT
February 23, 2024 12:00 - 22 minutes - 20.3 MBDan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show Notes Connect With: Dan Shure: Website // LinkedIn The Voices of Search Podcast: Email...
Managing Successful DTC SEO Projects
February 22, 2024 12:00 - 28 minutes - 25.9 MBJason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managi...
Managing SEO Expectations At DTC Companies
February 21, 2024 12:00 - 18 minutes - 16.6 MBJason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation may dominate, DTC businesses capitalize on existing consumer interest. However, managing expectations requires a nuanced approach, encompassing education, alignment on goals and KPIs, and transparency about the variables influencing SEO performance. Today, Jason discusses managing SEO expectations at a DTC company. Connect With: Jaso...
E-Commerce Retail SEO In Automotive
February 20, 2024 12:00 - 23 minutes - 21.4 MBAndy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. The digital auto market is highly competitive, as retailers compete for market share and customer loyalty. Success demands a sophisticated approach to SEO, considering the intricacies of vehicle fitment and the nuances of navigation and categorization. Today, Andy discusses eCommerce retail SEO in the auto industry. Connect With: Andy Newhall: Website...
Auto Aftermarket SEO And Content Marketing
February 19, 2024 12:00 - 21 minutes - 19.7 MBAndy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional automotive retail, which centers around original equipment manufacturers (OEMs), the aftermarket involves companies providing upgrades and modifications for vehicles after purchase. For companies like RealTruck, this distinction adds complexity to SEO and content strategies. Today, Andy discusses auto aftermarket SEO and content market...
Creating SEO Your Client Cares About
February 16, 2024 12:00 - 21 minutes - 19.6 MBAbby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today, Abby discusses creating great SEO for your clients and how legal SEO works. Connect ...
SEO For Breaking News
February 15, 2024 12:00 - 19 minutes - 17.7 MBGwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. As news events unfold rapidly, there's a pressing need for efficient strategies to promptly deliver content to the audience. Amidst breaking news efforts, SEOs face the challenge of ensuring timely indexation and strategically publishing content to bolster their internal linking strategy. Today, Gwen discusses SEO for breaking news. Connect With: Gwen Milder: Website /...
SEO Trends In The Media Industry
February 14, 2024 12:00 - 19 minutes - 18.2 MBGwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. Unlike other industries where SEO can become standardized and formulaic, the media vertical constantly introduces fresh challenges. Beyond the volatility of SERPs, there's the ongoing challenge of understanding and adapting to the evolving news consumption habits of people. Today, Gwen discusses SEO trends in the media industry. Connect With: Gwen Milder: Website // L...
Misconceptions Around Effectively Tracking SEO
February 13, 2024 12:00 - 17 minutes - 15.8 MBSal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings for specific keywords can be deceptive if those rankings fail to translate into meaningful traffic. This dilemma highlights a fundamental misconception: the belief that ranking alone equates to success in SEO. Today, Sal discusses misconceptions around effectively tracking SEO. Connect With: Sal Surra: Website // LinkedIn The Voi...
Optimizing Big Websites With Structured Templates
February 12, 2024 12:00 - 25 minutes - 23.2 MBSal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites with extensive content can be a daunting task. With countless pages to maintain and update, ensuring consistency and effectiveness across the board becomes a significant challenge. This is where the concept of structured templates comes into play. Today, Sal discusses optimizing big websites with structured templates. Connect With: Sal...
Is AI the Death of the Copywriter?
February 10, 2024 12:00 - 15 minutes - 14.2 MBDavid Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show Notes Connect With: David Tile: Website // LinkedIn ...
SEO & Digital Marketing During Recession
February 09, 2024 12:00 - 23 minutes - 21.4 MBDavid Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and con...
Facilitating SEO Without Dedicated Product Team
February 08, 2024 12:00 - 17 minutes - 16.2 MBBen O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many others lack this specialization. In these cases, product teams oversee the entire website or specific sections, creating ambiguity and complexity for SEO. Today, Ben discusses facilitating SEO without a dedicated product team. Show Notes Connect With: Ben O'Grady: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn //...
Driving SEO For Disney -- Ben O'Grady // Disney Streaming
February 07, 2024 12:00 - 19 minutes - 17.5 MBBen O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. Disney is a global entertainment giant with an extensive array of products and services. Contrary to the misconception that SEO for Disney is "easy" due to its brand recognition, the reality is that the agility of third-party websites poses significant challenges to Disney's content in search rankings. Today, Ben discusses driving SEO for Disney. Show Notes Connect With: Ben O'Grady: Website // LinkedI...
The Power Of Content With SEO -- Lorenz Esposito // SearchX
February 06, 2024 12:00 - 19 minutes - 17.7 MBLorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website, they often overlook the strategic incorporation of SEO content. Knowing what potential customers are searching for, understanding their pain points, and positioning the business as the solution through purposeful content creation is key. Today, Lorenz discusses the power of content with SEO. Show Notes Connect With: Lorenz Esposito...
SEO Is Evolving...Are You Ready? -- Lorenz Esposito // SearchX
February 05, 2024 12:00 - 17 minutes - 16.2 MBLorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website building, it's evident that SEO is undergoing a transformative revolution. Yet, with AI playing an increasingly prominent role in content creation and task automation, the SEO landscape is poised to witness the emergence of both winners and losers. Today, Lorenz discusses how SEO is evolving. Show Notes Connect With: Lorenz Esposito: Web...
Using SEO to Data & Empathy To Storytelling -- Sarah Panus // Kindred Speak
February 02, 2024 12:00 - 19 minutes - 17.9 MBSarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storyt...
SEO Survival Guide To GA4 -- Kathy Brown // Previsible
January 31, 2024 12:00 - 30 minutes - 27.8 MBKathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, presenting a blend of advantages and challenges for enterprises and SEOs. While GA4 shares some similarities with Universal Analytics (UA), it also requires adaptation to navigate the intricacies of a new Google Analytics landscape. Today, Kathy discusses SEO’s survival guide to GA4. Show Notes Connect With: Kathy Alice Brown: Website //...
Unlocking Revenue With Chatbots -- Nick Martin // Direqt
January 30, 2024 12:00 - 20 minutes - 18.8 MBNick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are positioned to redefine how people interact with brands and access information. With AI at the core of internet experiences, there’s a growing demand for monetization strategies that align with this dynamic and consumer-driven landscape. Today, Nick discusses unlocking revenue with chatbots. Show Notes Connect With: Nick Martin: Websi...
Chat Engine Optimization Is SEO For Advertisers -- Nick Martin // Direqt
January 29, 2024 12:00 - 23 minutes - 21.9 MBNick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through conversational interfaces, the internet is evolving into a "chat-first" reality. For brands, seizing the potential of chatbots offers an opportunity to expand their audience and boost revenue through one-on-one conversations at scale. Today, Nick discusses chat engine optimization and its evolution in SEO. Show Notes Connect With: Nic...
Why Custom GA4 Implementation Is A Must -- Justin Seibert // Direct Online Marketing
January 25, 2024 12:00 - 12 minutes - 11.7 MBJustin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show Notes Connect With: Justin ...