Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1,350 episodes - English - Latest episode: 13 days ago - ★★★★★ - 70 ratingsDive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Episodes
Carving Out Meaningful SERP Real Estate
June 26, 2024 12:00 - 14 minutes - 13.1 MBTravis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO, and how to begin an SEO journey as well as how to evaluate SERP. Show Notes Connect With: Travis Biechele: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // ...
How Website Builders Do A Disservice To SEO Efforts
June 25, 2024 12:00 - 19 minutes - 17.7 MBTravis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid possible risk to SEO Show Notes Connect With: Travis Biechele: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Tw...
Strategic Schema
June 24, 2024 12:00 - 25 minutes - 23.4 MBKathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and how to avoid them. Show Notes Connect With: Kathy Alice Brown: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // ...
Creating Solid SEO Content Ideas
June 21, 2024 12:00 - 18 minutes - 17.2 MBHead of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show Notes Connect With: Shaun Hinklein: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy...
Making The Most Of Programmatic SEO
June 20, 2024 12:00 - 28 minutes - 26.5 MBHead of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site. Show Notes Connect With: Shaun Hinklein: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/priva...
Structuring Your SEO Team For Scalable Success
June 19, 2024 12:00 - 20 minutes - 18.7 MBSEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members. Show Notes Connect With: Zack Kadish: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/priv...
Breaking Down Silos Internally To Get SEO Buy-in
June 18, 2024 12:00 - 20 minutes - 19.1 MBSEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, and engineering teams; tips for those having C-suite conversations about SEO; tips for forecast building; and how to manage expectations a...
Earned/Organic News Content Syndication As A Growth Strategy
June 17, 2024 12:00 - 16 minutes - 15.4 MBKevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalis...
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads
June 15, 2024 12:00 - 16 minutes - 15.1 MBBrenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate t...
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business
June 14, 2024 12:00 - 15 minutes - 14.5 MBBrenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your busi...
Embedding SEO Into Your Product & Engineering Teams
June 13, 2024 12:00 - 19 minutes - 17.9 MBHead of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO. Show Notes Connect With: Roxana Stingu: Website // LinkedIn The Voice...
Leveraging Image Optimization In Your Holistic SEO Strategy
June 12, 2024 12:00 - 24 minutes - 22.2 MBHead of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance. Show Notes Connect With: Roxana Stingu: Website // LinkedIn The ...
Successful Migrations Without Crushing Your SEO
June 11, 2024 12:00 - 22 minutes - 20.7 MBCharles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming to enhance their online presence while maintaining their SEO foothold. Today, he discusses the critical steps and considerations necessar...
Directing SEO Effectively At A Top Tier Media Company
June 10, 2024 12:00 - 21 minutes - 19.4 MBCharles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance of staying ahead in a rapidly evolving digital landscape and how leveraging advanced SEO techniques can significantly enhance online visibility. His expertise offers valuable lessons on effectively navigating...
Why And How To Run SEO Tests
June 07, 2024 12:00 - 21 minutes - 20.1 MBSEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO te...
Building An SEO Hypothesis To Validate Your Ideas
June 06, 2024 12:00 - 26 minutes - 24 MBSEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives Show Notes Connect Wi...
OMG: Google Search Data Leak
June 05, 2024 12:00 - 28 minutes - 26.4 MBSEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO practices going forward. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.c...
Understanding Competitive SEO Content Qualities
June 04, 2024 12:00 - 15 minutes - 14.5 MBNathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how companies can analyze competitors' content to identify gaps and opportunities, enhancing their own content's effectiveness. Nathan also discusses the importance of user experience in creating engaging and informative content that stands out in the competitive SEO landscape. Today, he shares insights on leveraging these strategies to imp...
Building Effective SEO Topical Authority
June 03, 2024 12:00 - 19 minutes - 17.6 MBNathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the importance of covering a topic comprehensively to establish authority and the strategic use of interlinking to enhance SEO performance. Ellering emphasizes that a well-structured content ecosystem can significantly boost the visibility of a product page, making it the go-to resource in its niche. Today, Nathan shares insights on leveragi...
Why YouTube Needs To Be Part Of Your SEO Strategy
June 01, 2024 12:00 - 15 minutes - 14.2 MBGabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be par...
Importance of building content for e-commerce sites
May 31, 2024 12:00 - 18 minutes - 16.7 MBGabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of ...
How To Say No In SEO
May 30, 2024 12:00 - 24 minutes - 22.7 MBGabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO. Show Notes Connect With: Gabrio Linari: Website // LinkedIn The Voices...
Stakeholder Management & Setting Expectations
May 29, 2024 12:00 - 33 minutes - 30.2 MBGabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO. Sh...
Importance Of Controlling What You Allow To Be Indexed
May 28, 2024 12:00 - 25 minutes - 23.7 MBSEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the significant issues with large websites, at what size to consider a cawl budget, clues to identify pages that should not be indexed, and so much more. Connect With: Simon Glanville: Website // LinkedIn The Voice...
International SEO Approach For Same-Language Markets
May 27, 2024 12:00 - 17 minutes - 16.1 MBSEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages. Connect With: Simon Glanville: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapi...
How AI Tools To Help With Your SEO
May 26, 2024 12:00 - 21 minutes - 20.1 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show Notes Con...
Conversational Search Impact The SEO Landscape
May 25, 2024 12:00 - 16 minutes - 14.9 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search. With conversational search receiving the same kind of concern, will it be the real paradigm shift in search? Today, Brian discusses conversational search and how it works in SEO. Show Notes Connect With: Brian ...
Generative AI's Impact On The Content Landscape
May 24, 2024 12:00 - 12 minutes - 11.7 MBBrian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show Not...
Google IO Vs OpenAI
May 23, 2024 12:00 - 20 minutes - 18.6 MBCEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming days following Google’s and OpenAI’s big announcements. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-m...
Reputation SEO
May 22, 2024 12:00 - 12 minutes - 11.4 MBCEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO reputation problems by putting out content on their social media and linking it back to their websites, thereby taking back control of the narrative. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at ...
The Key To Optimizing GenAI Search Engines
May 21, 2024 12:00 - 22 minutes - 21 MBCEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative AI search engines. Connect With: Jim Yu: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Priv...
How The Enterprise Will Have To Adapt To Gen AI Search Engines
May 20, 2024 12:00 - 19 minutes - 18.2 MBCEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics. Connect With: Jim Yu: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy an...
Thriving As A Latina Woman In A Male-Dominated Industry
May 18, 2024 12:00 - 13 minutes - 12.8 MBYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated ...
Specialization Within Content Marketing
May 17, 2024 12:00 - 21 minutes - 19.4 MBYvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing. Show Not...
Game-Changing Tech SEO Lessons Learned
May 16, 2024 12:00 - 20 minutes - 18.9 MBPaulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some general big tech SEO assumptions as well. Connect With: Paulo Andraus: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and Cali...
Using SEO To Make Black Friday Successful
May 15, 2024 12:00 - 23 minutes - 21.4 MBPaulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to start planning for Black Friday. Connect With: Paulo Andraus: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter S...
Don't Be Evil: Google's Secret War
May 14, 2024 12:00 - 22 minutes - 20.9 MBJosh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it’s now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google'...
The Future Of Google Search & Ethics
May 13, 2024 12:00 - 19 minutes - 18.1 MBJosh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics. Show Notes Connect With: Josh Bachynski: Website // LinkedIn The V...
Build A 7-Figure Business With A Single Keyword
May 11, 2024 12:00 - 25 minutes - 23.6 MBKonrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a ...
The Future of Google Search
May 10, 2024 12:00 - 18 minutes - 17.2 MBCEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this portion of their company's development based on the earnings call. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website /...
Product And Service's Placement Bonanza
May 09, 2024 12:00 - 19 minutes - 17.6 MBTye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Affiliate Marketing Best Practices
May 08, 2024 12:00 - 19 minutes - 18.1 MBCEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategies to maximize impact, highlighting the need for collaboration between teams and education on these channels, emphasizing the value of repurposing assets and creating alignment between SEO and affilia...
Leveraging Location-Based Exclusivity In SEO
May 07, 2024 12:00 - 16 minutes - 15 MBTodd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong online presence that attracts the right kind of traffic - people actively searching for hearing solutions in their immediate area? The answer lies in location-based SEO. Today, Todd discusses leveraging lo...
Making SEO Work For Audiology Clinics
May 06, 2024 12:00 - 34 minutes - 31.9 MBTodd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics. Connect With: Todd Dean: Website // LinkedIn The Voices of ...
B2B SEO vs B2C SEO
May 05, 2024 12:00 - 12 minutes - 11.2 MBMicah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. Today, Micah talks about some of the differences between B2B and B2C SEO. Show Notes Connect With: Micah Fisher-Kirshner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twit...
SEO At A PE Firm Vs In-House
May 04, 2024 12:00 - 11 minutes - 10.8 MBVP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show Notes Connect With: M...
Surviving An Acquisition As An SEO
May 03, 2024 12:00 - 17 minutes - 16.3 MBMicah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show Notes Connect With: Micah Fisher-Kirshner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitt...
Achieving Your SEO Growth Goals
May 02, 2024 12:00 - 19 minutes - 18.1 MBJessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they want to build SEO for the algorithm. Today, Jessica deep dives into the mechanics of SEO components and how marketers should be thinking about goals when it comes to content Connect With: Jessica M...
Making SEO Content Stand Out W/Storytelling
May 01, 2024 12:00 - 20 minutes - 18.4 MBCEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With: Jessica Mehring: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy a...
Hreflang Tag's Relevancy For International Websites
April 30, 2024 12:00 - 14 minutes - 13.3 MBRodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global structure creates a challenge for international websites. How does Google know which language version of your website to show a user? This is where hreflang tags come to the rescue. Today, Rodrigo discusse...