Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast artwork

SEO Outcomes: How to Identify and Make an Impact -- Craig Harkins // CoStar

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

English - July 04, 2023 12:00 - 24 minutes - 22.5 MB - ★★★★★ - 70 ratings
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Previous Episode: Using ML to Capture the Short Attention Span of Consumers -- Matt Swalley // Omneky
Next Episode: Experimenting with Mid-CMS Migration Schema -- Joe Bare // The Parking Spot

Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes. Show Notes

Connect With: 

Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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