The Interaction of SEO & PPC -- John Horn // Stub Group
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
English - August 22, 2022 12:00 - 18 minutes - 17.2 MB - ★★★★★ - 70 ratingsBusiness Technology searchmetrics voices of search searchengineoptimization search organic marketing google digitalmarketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show Notes
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