Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast artwork

Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

English - October 17, 2023 12:00 - 16 minutes - 15.2 MB - ★★★★★ - 70 ratings
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Previous Episode: Content As A Revenue Driver -- Steffen Hdebrandt // Dreamdata.io
Next Episode: Google’s Anti-Trust Trial Update -- Jordan Koene // Previsible

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show Notes

Connect With: 

Steffen Hdebrandt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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