Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
English - January 11, 2024 12:00 - 21 minutes - 19.3 MB - ★★★★★ - 70 ratingsBusiness Technology searchmetrics voices of search searchengineoptimization search organic marketing google digitalmarketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Importance Of Technical SEO For Non-Technical People -- Colette Casey // Mary Kay
Next Episode: Scaling SEO Content With AI -- Michael Farr // Paylocity
Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in top-of-funnel content. Today, Michael discusses the challenges of in-house SEO for SaaS companies. Show Notes
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