Managing Successful DTC SEO Projects
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
English - February 22, 2024 12:00 - 28 minutes - 25.9 MB - ★★★★★ - 70 ratingsBusiness Technology searchmetrics voices of search searchengineoptimization search organic marketing google digitalmarketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Managing SEO Expectations At DTC Companies
Next Episode: Why to Ignore EAT
Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remain consistent, nuances in content style, research methods, and data analysis tools vary significantly between DTC and B2B markets. Unlike B2B endeavors, DTC SEO projects require a tailored approach, particularly in tasks related to voice, branding, and content strategy across different stages of the funnel. Today, Jason discusses managing successful DTC SEO projects.
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