Voice Marketing with Emily Binder
743 episodes - English - Latest episode: 18 days ago - ★★★★★ - 4 ratingsIf it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist
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Episodes
Advice Addicts (Via Morning Pages)
March 05, 2021 15:22 - 2 minutes - 3.56 MBHearing the advice feels almost as good as making the change. We are addicted to advice. The drug is a promise of better selves. -- And all about Morning Pages. Hosted on Acast. See acast.com/privacy for more information.
Is Your Conversion Rate Killing Future Sales?
March 03, 2021 06:01 - 1 minute - 1.69 MBThere's a 70% chance that a visitor won’t come back to your site once they leave. Don’t run ads if your website is not converting properly. I hope your conversion rate is at least 2 to 5% if you are paying money to have people visit your site and take some action like purchasing something or booking a call. Hosted on Acast. See acast.com/privacy for more information.
Joy Oladokun - Music Discovery on Spotify and TV
March 02, 2021 06:02 - 3 minutes - 4.22 MBJoy is how your brand should be. Let's talk about how we discover new music: it has completely changed and the playing field is more level than ever thanks to Spotify, SoundCloud, and social media. Find out why I love Joy Oladokun, the indie Spotify artist with over 1.2 million followers whose song "Breathe Again" was featured in a pivotal scene of Hulu's "This is Us". Joy records in her second floor studio in Nashville. She was recently featured on Jimmy Fallon. Hosted on Acast. See acast....
Why Clubhouse is Scalding Hot
March 01, 2021 06:01 - 2 minutes - 4.1 MBClubhouse is using the network effect as well or better as Facebook initially did. Plus, two highlights from Seth Godin's latest Akimbo podcast about Clubhouse and why Clubhouse effectively uses two factors that motivate all humans: Affiliation and Status. Follow me on Clubhouse: @emilybinder. Hosted on Acast. See acast.com/privacy for more information.
Onramp Invest on Alexa: Tyrone Ross's WealthVoice Skill
February 26, 2021 03:13 - 4 minutes - 5.87 MBOnramp Invest is building the most disruptive innovation in financial services since the launch of the ETF. Seamless, secure, compliant access to Bitcoin and other digital assets. CEO Tyrone Ross is a boss and an inspiring and delightful man whose passion is undeniable. He's known as the voice for the voiceless. His endeavors are many (Human Advisor, Learn to Money, his Coindesk podcast, Onramp Invest and more), but he focuses on cryptocurrency as a way to help the unbanked and underbanked, t...
Texas Winter Storm Update
February 20, 2021 18:05 - 3 minutes - 5.01 MBUpdate on the winter storm from here in Austin, Texas. Hosted on Acast. See acast.com/privacy for more information.
Why I Use Brave
February 17, 2021 06:02 - 1 minute - 2.35 MBWhy I use Brave browser. Download it free at brave.com. Not sponsored. Hosted on Acast. See acast.com/privacy for more information.
iPhone vs Blue Yeti Mic Test: Hear The Difference
February 15, 2021 06:01 - 3 minutes - 4.7 MBHear the difference between a voice memo recording on iPhone 12 Pro vs the Blue Yeti. See my favorite podcast equipment - product review blog post here or YouTube video here (search for the video "EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly)"). Hosted on Acast. See acast.com/privacy for more information.
Your Personal Brand: What Is It Really?
February 12, 2021 07:01 - 4 minutes - 6.56 MBIs personal brand personal or professional? The line is blurring. Here's what you should know. What to do if you want a successful personal brand. You don't have to post like Gary Vee. Start where you are. Warning: there is no quick road to success here. It takes years to build trust. Hosted on Acast. See acast.com/privacy for more information.
Public vs Robinhood. Cathie Wood (ARKK) and Chamath Palihapitiya
February 11, 2021 18:00 - 4 minutes - 6.43 MBPublic vs Robinhood. Public's marketing is phenomenal. Let's talk about the classic brand exercise: where are you on the spectrums of elite vs. mass appeal (Chanel vs H&M), or serious vs playful (State Farm vs Geico)? And my hero Cathie Wood, head of the ARK ETFs, featuring flagship fund ARKK which is the best performing growth fund on the market. Here's what Cathie and billionaire Chamath Palihapitiya (head of Social Capital) have in common -- and why they're the best kind of investors. It's...
Casino Sonic Branding and Robinhood Investing
February 10, 2021 06:01 - 3 minutes - 5.24 MBWhat's the parallel between bells ringing when you win at a slot machine and the confetti during stock buys in Robinhood? Let's talk about sonic branding, the brain, and investing. Hosted on Acast. See acast.com/privacy for more information.
25% Sales Lift from Amazon’s Choice - Created for Voice Shopping
February 09, 2021 07:08 - 1 minute - 3.36 MBHear why Amazon's Choice was carefully named "Choice" and how it relates to voice shopping on Echo smart speakers (since 2015). This is about a 25% bump in sales for sellers on Amazon. But what problems does the Amazon's Choice badge come with? Subscribe free to this show anywhere you get your podcasts at emilybinder.com/briefing Hosted on Acast. See acast.com/privacy for more information.
Retail and Shopping Predictions for 2027
February 08, 2021 06:02 - 2 minutes - 4.73 MBRetail is a far larger business than media or telecom. U.S. 2016 market size: Retail: $24 trillion Telco: $1.4 trillion Media: $602 billion What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027. Stats via 2016 US Retail Industry Overview Hosted on Acast. See acast.com/privacy for more information.
Keep Your Voice App Simple
February 05, 2021 05:44 - 58 seconds - 1.78 MBKeep it simple. People can’t speed read with voice. Designing for voice - conversational design - talk about yourself less. Hosted on Acast. See acast.com/privacy for more information.
Cut Your Intro: The Age of TikTok Attention Spans
February 04, 2021 04:55 - 4 minutes - 6.67 MBContent lessons you should take from the wild success of TikTok's 60-second max length. Don't create for the algorithm or search engine; create for the viewer, reader, or listener. Don't waste time on a lengthy intro, just get to the good stuff. Hosted on Acast. See acast.com/privacy for more information.
SEO: When to Grant Requests for Outbound Links on Your Blog
February 03, 2021 04:50 - 4 minutes - 5.56 MBHere's the deal about link building outreach efforts for SEO. Hear the one link building request email that was well-written and convincing enough that I actually plan to respond. I plan to update a link within my blog post about podcast stats on beetlemoment.com to link to the writer's updated post with new stats. Because that is a win for my readers and me. Find out what went right in this rare moment when I wasn't turned off by an SEO link building pitch email. Bonus information: Why some ...
How to Make Your Content Memorable
February 01, 2021 18:50 - 1 minute - 3.23 MBWant people to remember your message? Tell a story. Add some data and you're a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.
How to See What Google Assumes About You - Ad Personalization
January 28, 2021 06:03 - 2 minutes - 2.76 MBEver wondered why you see certain ads? Here's the URL to unlock all your tracked activity and see it right in front of your eyes by category. For your entire online life, Google has been tracking your searches and making assumptions about your age, gender identity, parental status, brands you like, and more. You may be surprised just how accurate and granular those assumptions are. Tech tip!: You can see all Google's assumptions about you at adssettings.google.com. There, you can turn Ad Pers...
The Fickle Fortune 500: Lesson for Your Marketing
January 27, 2021 06:03 - 58 seconds - 1.8 MBOnly 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them. "Y...
Do You Know Your Customers' Pain Points?
January 26, 2021 06:01 - 57 seconds - 1.77 MBWe are moving toward ambient computing, including voice AI. We will solve our clients' and customers' problems better using technology. You can start today. Book a consultation at emilybinder.com/call. Hosted on Acast. See acast.com/privacy for more information.
Are You Stuck Using Motivated Reasoning?
January 25, 2021 06:01 - 1 minute - 3.11 MBAre you making decisions using motivated reasoning? Fake news isn't meant to change minds; beliefs are hard to change. Fake news amplifies beliefs people already have. Social media fans the flames. Plus more ideas from Annie Duke. Hosted on Acast. See acast.com/privacy for more information.
Noise Decreases Your Productivity by 5%
January 22, 2021 04:05 - 2 minutes - 4.44 MBNoise pollution harms productivity, with a recent study showing a 5% decrease in attention and working memory. Lower income neighborhoods suffer the most. Garden and lawn equipment emit high levels of carbon monoxide and noise pollution. Be a good neighbor and grab a rake, burn some calories, and stop the noise pollution! Plus more tips for limiting landscaping pollution. Leaf blowers were created by Satan. Hosted on Acast. See acast.com/privacy for more information.
You're Still Consuming Podcasts Passively
January 21, 2021 04:48 - 3 minutes - 5.54 MBPodcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free. We are podcasting inside of a limited medium: the RSS feed. We're measuring it there, too. Podcasts are still consumed passively but are being monetized like a m...
Never Lose Copied Text Again: CopyClip
January 19, 2021 06:02 - 2 minutes - 4 MBTech tip: use the free Mac desktop app CopyClip so you never lose copied text again. This little tool saves me hours each year. The free open source PC version is Ditto for Windows. Hosted on Acast. See acast.com/privacy for more information.
3 Mistakes to Avoid in Your Startup or Project
January 16, 2021 04:00 - 4 minutes - 8.05 MBDon't let enthusiasm override logic. Embarrassing as they may be, here are three things I learned (really, re-learned) in building my 'Rona startup: WealthVoice.ai. Tips for hiring, checking references, picking tools and systems, having your "Hit by a Bus" failsafe, and documentation. Hosted on Acast. See acast.com/privacy for more information.
Intuit Used Design Thinking for $10mm Sales Boost in a Year
January 15, 2021 04:30 - 3 minutes - 7.29 MBWhat are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects. In a very short period of time they learned that many more people were interested in buying ...
Sexy Brands Don't Always Deliver
January 14, 2021 03:30 - 2 minutes - 5.42 MBStripe is a sexy fintech brand but good old Quickbooks wins in at least one way. Don't get tricky with the UX: don't mislead people. Hosted on Acast. See acast.com/privacy for more information.
Check Your Real Personality at the Door?
January 12, 2021 06:01 - 2 minutes - 5.42 MBDo you realize that LinkedIn is just like your high school cafeteria? We're doing it all over again. Do you feel like you check some of your personality at the door when you put on your work hat? What aspects of ourselves should continue to be separate from our business lives? The personal/professional divide has diminished in the last fifteen years especially with greater use of social media and increasing sharing, driving more transparency online. Here is the tweet I mentioned from @danielc...
Epic Awesome Gurus - Take Back the Power of Your Words
January 11, 2021 06:01 - 2 minutes - 5.23 MBIs there a downside to slang and the trend of hyperbole (exaggeration) in our everyday language? HuffPost books and culture writer Claire Fallon rounded up the 12 words that have been so overused they really don’t mean anything anymore: "unique, awesome, amazing, totally, basically, incredible, really, very, honestly, absolutely, unbelievable." Once powerful words like "epic" or "awesome" or "amazing" are now used in the place of "great" or "cool". Does it matter? Yeah, it totally does. See C...
Favorite Contributions to WealthManagement.com 2021 Marketing Predictions
January 08, 2021 02:39 - 5 minutes - 9.3 MBYesterday I talked about what set 2020 up to be a year that accelerated digitation of business, namely for financial services. The topic was inspired by a 2021 expert marketing predictions roundup just published on wealthmanagement.com by my friend Robert Sofia, CEO of Snappy Kraken (an early WealthVoice customer by the way). It was hard to choose only five but here are some of my favorite fellow contributions from Patrick Brewer, Kirk Lowe, Samantha Russell, Penny Phillips, and Steve Sandusk...
Marketing Predictions: 36 Must-Read Insights From the Experts - WealthManagement.com
January 07, 2021 02:00 - 3 minutes - 6.54 MBTo say that 2020 was volatile would hardly capture the financial and emotional roller coaster that we just experienced. Business was forced to become totally digital virtually overnight. What's next for marketing as we come out of the pandemic and reemerge into physical gatherings again? Snappy Kraken CEO Robert Sofia published 36 marketing expert predictions at wealthmanagement.com. I was happy to be included among 35 smart marketers including but not limited to: Patrick Brewer, Stephanie ...
A Realistic Audience Size for You? Ignore Vanity Metrics
January 06, 2021 03:05 - 3 minutes - 6.04 MBWhy do we have higher expectations for a podcast audience size than for Instagram Stories? Let's get realistic and measure what really counts. Do you worry your audience is "too small"? What anchoring effect might be at play here? Reframe your idea of success in content creation, whether it's a podcast, blog, or social. Vanity metrics such as number of followers are so 2007. P.S. Thank you to my fastest growing audience segments: United Kingdom, USA, and Brazil, on Spotify! (UK up 600%, USA u...
Voice is Far from Direct Response
January 04, 2021 15:21 - 57 seconds - 1.76 MBVoice marketing is more like social media and communications than advertising or direct response. Hosted on Acast. See acast.com/privacy for more information.
The 20% Increase: COVID-19 Silver Lining
December 30, 2020 06:01 - 2 minutes - 4.16 MBIf we’d experienced a COVID-19 type of pandemic even one decade ago, the outcome would have been far worse. The infrastructure didn’t simply exist to allow most information workers to work from home. We got lucky with the timing on a pandemic which was never an if, but a when. It won't be the last pandemic, but next time we'll be better prepared. Hosted on Acast. See acast.com/privacy for more information.
The Last 8 Minutes Are On You
December 29, 2020 06:02 - 1 minute - 2.4 MBYour attention and time are your most precious commodity. Think about your conversations and your media diet. These are your inputs and they inform your outputs. Dasarte Yarnway tweet: https://twitter.com/dasarteyarnway/status/1343219771798679554?s=21 Hosted on Acast. See acast.com/privacy for more information.
Whitney Cummings and the YouTube Comments
December 28, 2020 06:01 - 3 minutes - 5.6 MBHow Whitney Cummings responded to fans criticism of her habit of interrupting and "bullying" guests. (She did a great job.) Quality constructive criticism: we need it. Tweet me @emilybinder with your feedback on this show, or leave a review on Apple Podcasts or our Alexa Skill - just search for Voice Marketing with Emily Binder or visit emilybinder.com/briefing for links. Hosted on Acast. See acast.com/privacy for more information.
Voice Marketing Expert Takes - Clips from MadConNYC
December 23, 2020 06:01 - 1 minute - 3.36 MBBecause I would never ask you to watch a 30-minute Zoom panel recording. Check out YouTube.com/emilybinder or IGTV @beetlemoment for short highlight videos with clips from MadConNYC 2020: "From Alexa to Siri: What Brands Need to Know About Voice Marketing". Start here: 3 expert takes on what your business must understand about voice technology and smart speakers: https://youtu.be/m4Hyjv0nn3M Hosted on Acast. See acast.com/privacy for more information.
Fabletics, MeUndies, and Fast Fashion MRR
December 22, 2020 06:01 - 2 minutes - 4.04 MBDoes anyone really need 2 new pairs of leggings a month? Let's talk about monthly recurring revenue and rundles (recurring revenue bundles, as Scott Galloway coined the term). Hosted on Acast. See acast.com/privacy for more information.
Ad Vending Machine vs Social Media
December 21, 2020 06:01 - 3 minutes - 6.3 MBPPC ads and organic social media. Push vs pull. Brand voice and long game. Don't put all your eggs in one basket. Content marketing matters and is ultimately less expensive than running ads. Hosted on Acast. See acast.com/privacy for more information.
The Dirty Secret of Content Marketing
December 18, 2020 06:01 - 2 minutes - 4.66 MBClips, clips, clips rule the world. Sound byte culture. Good or bad, or not the point? Focus not on growing you audience but on getting the right audience. Hosted on Acast. See acast.com/privacy for more information.
Voice Marketing - Long Game Starts Now
December 17, 2020 06:02 - 54 seconds - 1.66 MBVoice search, voice SEO, and more. Book a consultation at emilybinder.com/call. Hosted on Acast. See acast.com/privacy for more information.
Your Sense That's 10x Faster than the Blink of an Eye
December 16, 2020 06:02 - 2 minutes - 5.09 MBHearing is the fastest of our senses. We process sound in .05 seconds, which is 10 times faster than the blink of an eye. In other words, you would have processed that last sentence faster if I said it to you, versus reading. It all began with your mother's voice in the womb: this was your first sensory experience, and her voice imprinted on you for life. Your voice creates connection and trust with clients and everyone else in your life. Your emails and social posts don't. Sound, emotion,...
Not a Vitamin: Be a Painkiller (Jonah Berger - SPOS 740)
December 15, 2020 06:01 - 1 minute - 1.98 MBHear the best concept from episode 740 of Six Pixels of Separation with Mitch Joel and guest Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.
How to Avoid Boring Your Audience on Alexa
December 14, 2020 06:01 - 58 seconds - 1.78 MBYou're not the hero. Hosted on Acast. See acast.com/privacy for more information.
COVID Silver Linings - Air Travel, Shipping, FedEx
December 11, 2020 06:01 - 2 minutes - 5.21 MBWorldwide air traffic has fallen considerably since the pandemic began, but one segment of the air transportation industry has experienced surging demand: package delivery. Hear about more pandemic silver linings for business and markets including FedEx, UPS, Amazon, and Americans starting new businesses in 2020 at an 18.5% higher rate than in 2019. Hosted on Acast. See acast.com/privacy for more information.
Words Only Account for 7% of a Conversation
December 09, 2020 06:01 - 54 seconds - 1.66 MBEmojis exist because we are straining to inject body language and tone of voice into text based mediums like email and SMS. Only 7% of a conversation comes from the words themselves. Here's why voice technology matters so much. Hosted on Acast. See acast.com/privacy for more information.
Smart Speakers Reach More U.S. Adults than Twitter Does
December 08, 2020 07:01 - 2 minutes - 4.05 MBInstagram, Twitter, and smart speakers - reaching people and the moment of intent. Instagram is about what you're doing. Twitter is about what you're thinking. Hosted on Acast. See acast.com/privacy for more information.
Why You Should Be Optimistic About the Future
December 07, 2020 06:01 - 1 minute - 2.56 MBA few takeaways from "The Future is Faster Than You Think" by Peter Diamandis. Review this podcast at emilybinder.com/briefing Hosted on Acast. See acast.com/privacy for more information.
Why Amazon Will Eventually Fail
December 04, 2020 06:03 - 2 minutes - 4.14 MBThe Sears Catalogue was the original Amazon. It democratized commerce. Hosted on Acast. See acast.com/privacy for more information.
The Influence of Sound on Purchase Decisions
December 03, 2020 06:01 - 51 seconds - 1.58 MBThe sound of your brand impacts how people feel about your company. Hosted on Acast. See acast.com/privacy for more information.