Intuit Used Design Thinking for $10mm Sales Boost in a Year
Voice Marketing with Emily Binder
English - January 15, 2021 04:30 - 3 minutes - 7.29 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects. In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year." Story from FastCompany.
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