Voice Marketing with Emily Binder
742 episodes - English - Latest episode: 13 days ago - ★★★★★ - 4 ratingsIf it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
April 15, 2024 16:42 - 6 minutes - 34.2 MB82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement -“Believe in something. Even if it means sacrificing everything,” re: national anthem protest against police brutality arguably cost him ...
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
March 26, 2024 11:00 - 10 minutes - 51.4 MBForget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B. VIDEO - Watch this episode: youtube.com/emilybinder Topics...
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
February 27, 2024 21:08 - 6 minutes - 31.6 MBAre you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonviolent request (2:06) Saying 'I feel' to express thoughts (Lisa Rinna) (3:11) Chris Voss: "it seems like..." (4:15) Bethenny Frankel, Sk...
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
February 11, 2024 20:05 - 13 minutes - 67.3 MBPodcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new podcasters have: ad revenue (3:10) 90% podfade (4:10) Value of a subscriber (6:00) Power of voice: sound is processed ten times faster than the ...
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
January 30, 2024 10:00 - 6 minutes - 31.2 MBAre you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's value equation: Dream outcome x likelihood of success divided by time delay x perceived effort = value. (1:30) Most brands get the top half of t...
How to Make Your Content Memorable | (Top 5 Rebroadcast)
January 23, 2024 10:00 - 1 minute - 7.68 MBThink of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for public speaking and generally all marketing. Stats or data help, too. It's about blending them. If you’re deficient in any one of the three pillars ...
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
January 16, 2024 10:00 - 4 minutes - 6.67 MBWe used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos are getting smart enough that you can stop doing everything to appease them. What appeases the user naturally becomes what appeases the algorithm...
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
January 09, 2024 10:00 - 6 minutes - 30.6 MBJanuary Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value from 2018 episodes (1:45) Ephemeral content mistake (2:05) Top podcast marketing mistake (3:50) #4 Most Downloaded Episode of 2023 (rebroadcast...
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
January 02, 2024 22:40 - 2 minutes - 4.81 MB"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode was originally recorded 6/30/2022. Further recommended listening: Founders Podcast #329 Charlie Munger (the NEW Poor Charlie's Almanack) My fa...
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
December 13, 2023 11:00 - 4 minutes - 24.7 MBWhy are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while listening ability degenerates. **The typical student graduates into a society where they will have to listen about three times as much as they r...
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
December 08, 2023 11:00 - 4 minutes - 23.8 MBWe only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listening Focused listening 360 listening Related episodes: School Made You a Fair Reader and a Bad Listener (Part 2 of 2) "3 Speaking Tips: Difference Between Tone, Pitch, and Inflection with David Binder". 4/19/2022 episode "The 7-38-55...
How Long Should a Podcast Be? Half the Length You're Doing.
December 02, 2023 18:27 - 7 minutes - 37.2 MBThe 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy. 3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, form...
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
November 17, 2023 18:16 - 5 minutes - 29.2 MBWhat is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joined me to discuss. Think: "This is your captain speaking..." Watch: https://youtu.be/A3ktFWE0ScY or emilybinder.com/podcast New! Get priority re...
How to Avoid Business Drama (Scope Creep & Tips )
October 26, 2023 18:30 - 8 minutes - 41.3 MBPeggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work. Watch on YouTube Timestamps: 1:10 Karmic contract 1:55 Tips to handle extra requests 2:28 Hourly rate mistakes 3:37 Do you earn money or make money? 4:40 Tips to avoid scope creep 5:55 Paula Scher CITI logo 6:11 Phrases to request extra deliverables 6:30 When I give freebies 7:01 Money is ta...
That .jpg is Ruining Your Social Media (267% Less Engagement)
October 18, 2023 17:35 - 5 minutes - 29.3 MBRich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media. Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod) When it comes to sharing a blog ...
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack
September 29, 2023 03:11 - 4 minutes - 23.7 MBNew video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube. Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: New mic review video - see blog: beetlemoment.com/gear YouTube Summary with ChatGPT & Claude (Chrome Extension) Breaking the Rules: How Inconsistency Can Benefit Your Creative Process Timestamps: ...
Why Marketing Costs You 3x Too Much (Missing One Thing)
September 09, 2023 21:57 - 8 minutes - 43.3 MBSo many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running...
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
August 25, 2023 00:40 - 4 minutes - 24.4 MBWatch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: Branding PR Direct response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell). Success has less to do with tactics like social m...
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
August 14, 2023 15:00 - 4 minutes - 22.2 MBOnline dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in marketing a product as it does with a potential relationship. Screens / trials / previews create better outcomes. In a sales offer, you want to have...
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
August 06, 2023 17:07 - 6 minutes - 31.2 MBYour customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divided by time delay x perceived effort = value. Most brands and products get the top portion right. The hard part is the bottom. 2) Plus...
Why Startup MVPs and Vision Boards Don't Work
July 19, 2023 18:57 - 9 minutes - 48.1 MBControversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped: Mailchimp Calendly Spanx TechCrunch Atlassian Autodesk Timestamps: 0:18 Kevin Kelly: "prototype, don't plan" 0:49 Vision boards are useless 1:33 Pros / cons of self-funding 2:30 Human Desi...
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)
July 07, 2023 17:54 - 5 minutes - 25.8 MB"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends. Our beliefs, our habits, our health, our lifestyles, even our incomes—are all powerfully influenced by our social network. Remember, we are social creatures. We are molded, shaped, and in...
Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters
June 26, 2023 22:20 - 7 minutes - 36.9 MBDissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie. NEW: Watch this podcast (video): youtube....
AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law
June 14, 2023 16:40 - 9 minutes - 45.6 MBAt 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketing. Watch this episode on YouTube. NEW: YouTube version! Playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". ChatGPT is getting cheaper...
2 Must-Try ChatGPT Tools: Prompt Genius | Glasp SEO Hack
June 01, 2023 18:50 - 9 minutes - 45.7 MBLevel up your ChatGPT game in minutes. Two free, easy tools: save time and get proficient with generative AI. NEW: Watch on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 01:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like: A) Learn faster: Distill a long video to bullet points B) Boost SEO (YouTube descriptions hack) <-- favorite 04:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension) 05:25 Prompt E...
My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO
June 01, 2023 18:50 - 9 minutes - 45.7 MBLevel up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI. Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like: A) Learn faster: Distill a video to bullet points B) Boost SEO (YouTube descriptions hack) 4:42 Tool #2: ChatGPT Prompt Genius (Chrome Extension) 5:25 Prompt Engineer careers Links: Glasp (...
The What-Abouts
May 21, 2023 00:49 - 8 minutes - 40.7 MBIf you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls out"? This scenario felt like tha...
The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)
May 21, 2023 00:49 - 8 minutes - 40.7 MBIf you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Watch this episode on YouTube. Note: You won't hear me do ones like this very often because energy follows energy (positive or negative). What happened: you know that saying "Don't be so openminded your brain falls ou...
Don't Bill Hourly (Back to the Black Box)
May 09, 2023 20:00 - 5 minutes - 27.2 MBThe value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone who's billing hourly but works in the knowledge economy. Watch the YouTube Short (1 minute video): Do You Make or Earn Money? Be careful with hourly rates. Flat fee project rate / ultimate value deli...
Domination and Submission Everyday: Your Conversations Explained
April 27, 2023 17:13 - 5 minutes - 28.7 MBDomination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negative submissive). In most scenarios, a healthy conversation allows both speakers to fluidly trade dom/sub states. But not in an interview (e.g. jo...
Ford's $3.76 Billion Mistake. Don't Rush to Build.
April 18, 2023 19:56 - 6 minutes - 30.8 MBThe Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business. Key idea: Don't focus on getting millions of dollars of investment to build a product. Instead, first build the right thing. You have to understand your market, their pains, and their perceptions. Brands are em...
Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend?
April 04, 2023 16:25 - 5 minutes - 10.6 MBHave you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- and come out stronger if you do it well. I take every marketing client through an important exercise of plotting their brand on the personality spe...
Top Three Lessons from The 22 Immutable Laws of Marketing
March 30, 2023 18:06 - 5 minutes - 10.5 MBThree of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing. Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne: https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488 Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: ...
What's Wrong with the Term "Female Founder"?
March 17, 2023 16:45 - 5 minutes - 26.3 MBSomeday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does). First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reproductive organs. However, this doesn't necessarily correspond with a person's gender identity or how they identify themselves. If you use this t...
Charm Pricing: Why Over 60% of Prices End in the Number 9
March 08, 2023 00:03 - 4 minutes - 8.69 MBThe alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service. Topics: Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically) Vanity pricing for considered purchases (HNW or luxury goods) 5s are not good. $5...
You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)
February 23, 2023 01:39 - 7 minutes - 13.7 MBWhen "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, which is responsible for social cognition. In other words, our brains are wired to handle a certain number of relationships. This includes everyone...
Subscriptions for Success: Lessons from Uber One and Amazon Prime
February 13, 2023 22:49 - 7 minutes - 13.7 MBApply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game. Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you). Related episodes (mini-pods): Four Types of Leverage in Your Business (play on Spotify) Marketing is about Perception, Not Product (play on Spotify) Sell the Problem You Solve, Not the Product You Have (play on Spotify) No one ca...
Unlocking Success: The Power of Purpose in Your Business
January 30, 2023 23:20 - 2 minutes - 5.27 MBResearch shows that companies with a clear sense of purpose outperform their competitors. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose. Another study by Accenture found that 66% of consumers are more likely to purchase products from companies with a strong sense of purpose. The acclaimed book Firms of Endearment tracked the financial performance of 18 purpose-driven companies...
Your Business Should Be a Black Box (99% True)
January 19, 2023 19:35 - 5 minutes - 10.6 MBThings will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service. 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot) For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros)...
How to Find Your Ideal Audience and Align Your Business with Your Gifts
December 31, 2022 06:27 - 7 minutes - 13.1 MBTopics in this episode, a year-end reflection on marketing, content, business, gifts, audience, purpose, alignment: Find your audience - the key to successful content marketing - and how I've been unfocused but see more clearly now Human Design (energy systems vary between: Generator, Projector, Manifestor, Reflector) - what it means for your business and your work Related podcast: "Is that resolution actually aligned for you?" from Human Design Buy a personalized video greeting for you...
Marketing is about Perception, Not Product
December 20, 2022 01:38 - 5 minutes - 10.3 MBThe most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb. Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write: There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The percept...
A Framework for Negotiation: I FORESAW IT (Seth Freeman)
December 07, 2022 13:30 - 6 minutes - 12.6 MBRunning you through a handy framework for any negotiation, the I FORESAW IT framework from Professor Seth Freeman (or see the graphic in this tweet). You'll hear some win-win-or-no-deal and BATNA in here, of course. There are really no new ideas... :) I'd rank rapport higher than Freeman does. On that note: check out "Way of the Wolf", an excellent sales book by Jordan Belfort - grab on Amazon here. I like the simplicity of Jordan's three scales of certainty required to close a sale: Yo...
Four Types of Leverage in Your Business (Low-High)
December 01, 2022 02:02 - 7 minutes - 14.5 MBA simple definition of leverage: To use something that you already have in order to achieve something new or better. Digital businesses are unlimited (code, software, scale). But media has even greater leverage (look at influencers who've launched beauty brands, liquor brands, or monetized podcasts/YouTube/TikTok). Hear the story of my "side hustle" from before that term existed. It was a low leverage but delightful business in 2009, an Etsy bakery where I sold jar cakes with a 1-month shel...
An Approach Most Marketers Wouldn't Recommend (But I Do)
November 24, 2022 19:31 - 9 minutes - 17.3 MBMany marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time." At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility. I wrote you a le...
How to Become an Amazon Associate (Get Paid When You Share Products)
November 16, 2022 12:00 - 3 minutes - 6.58 MBWant to earn commissions on products you're already recommending to people? If you ever share Amazon product links to friends (think iMessage), your social media audience, your email list, or your blog readers, then become an Amazon Associate so you can earn commissions. It's a free program. If you're advertising or recommending products, you might as well get paid. Sign up to become an Amazon Associate: https://affiliate-program.amazon.com/home You just click to share your Associates text...
4 Tips to Improve Your Voice with Vocalics
November 10, 2022 16:46 - 5 minutes - 10.6 MBOnly 7% of all communication is done through verbal communication, the words we speak. Tone of voice plays a much greater role. Hear four tips to use vocalics to make your voice more visceral, effective, and to command attention. Learn when to use volume on focus words, when to pause and how to use melody to convey grammatical meaning. About melody: let's stop with upspeak, that pesky habit that makes a statement sound like a question by ending that sentence on a higher note. Upspeak diminis...
Why Nora Accidentally Cashed Out Her 401(k)
October 29, 2022 22:21 - 4 minutes - 8.9 MBIn Netflix's new #1 show "The Watcher", Nora didn’t check the fine print and trusted her husband Dean as she signed away their entire retirement to buy a giant house in the suburbs that they could not afford. There are two key personal finance lessons in "The Watcher". Did you pick up on them? Women now control about $10 trillion in U.S. financial assets; by the end of the decade (in 2030), that figure will rise to $30 trillion, known as the great wealth transfer. How are financial adviso...
News: Merchants Can Pass Credit Card Fees to Customers (Canada)
October 12, 2022 22:19 - 3 minutes - 6.28 MBThe first credit card is generally considered to be the Diners Club Card, which started in 1950 in New York City. The card (it was just cardboard then) caught on and grew to 10,000 members in the first year, with 28 restaurants and two hotels participating. News (October 2022): In Canada, retailers and other businesses will be allowed to pass on fees of up to 2.4% to consumers. Where we stand today: For every $100,000 you do in sales, as a merchant you pay about $2,400 in fees to issuing...
Tone of Voice Predicted Medical Malpractice Lawsuits
September 23, 2022 02:05 - 3 minutes - 5.85 MBTone of voice predicted medical malpractice lawsuits. See study here. Plus: Three tips to warm up your vocal instrument before a call or speech. Mehrabian formulated the 7-38-55 rule with the formula: total liking = 7% verbal liking + 38% vocal liking + 55% facial liking (see tweet). Listen to the 7-38-55 rule mini-pod: 4-minutes: The 7-38-55 Rule for Better First Impressions. New video: watch my conversation with nervous system coach Laura Larios: How to Make Your Voice More Impactful -...
Positioning Your Product or Service Unlike Dating Profiles
September 11, 2022 15:58 - 6 minutes - 11.6 MBYou need powerful product positioning before you do anything else in your business. Read about the three key tenets that your product or service must have from our friends at Nine Labs: Product Positioning Strategy. Plus a personal story about online dating in 1985: VHS video dating, how my parents met and why they positioned themselves correctly. People and brands have a lot in common but not when it comes to positioning! Get more insights about positioning, product design, and UX from @nine...