Why Marketing Costs You 3x Too Much (Missing One Thing)
Voice Marketing with Emily Binder
English - September 09, 2023 21:57 - 8 minutes - 43.3 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.
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Links mentioned:
"All marketing is one of three things" episode:
"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"
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