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How Long Should a Podcast Be? Half the Length You're Doing.
Voice Marketing with Emily Binder
English - December 02, 2023 18:27 - 7 minutes - 37.2 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy.
3:30 Podcast molds are breaking. Podcast format isn't set in stone. The one thing it needs in order to be a podcast is an RSS feed. Length, cadence, guests, audio or video, format, and everything else are flexible.
4:30 9-5 job is like a long podcast.
6:00 You aren't paid by the word like Dickens
Links:
"Most books should just be articles. Most articles should just be blog posts. And most blog posts should just be tweets." -Joe Weisenthal tweetShorter podcasts usually have more listeners."Audiences Prefer Shorter Podcast Episodes, Familiar Hosts" - Morning Consult ProIn 2018, Dan Mineser published the first study from Pacific Content: average podcast time is 41 minutes, 31 seconds.Riverside research found that 55% of podcasts are over 30min and13.6% of podcasts are less than 15minMy favorite tools:
Riverside: record a podcast: https://emilybinder.com/riversideDescript: easily edit audio or video like a Word doc: https://emilybinder.com/descriptThinkersOne Videos! Order a personalized greeting, Zoom drop-in, or keynote: emilybinder.com/thinkersone
Subscribe free: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
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