Subscriptions for Success: Lessons from Uber One and Amazon Prime
Voice Marketing with Emily Binder
English - February 13, 2023 22:49 - 7 minutes - 13.7 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game.
Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you).
Related episodes (mini-pods):
Four Types of Leverage in Your Business (play on Spotify)Marketing is about Perception, Not Product (play on Spotify)Sell the Problem You Solve, Not the Product You Have (play on Spotify)In 2023, about 70% of US households have Amazon Prime. That’s more than those who decorate a Christmas tree, have a pet, or voted in the presidential elections. (Via Scott Galloway on Pivot podcast.)
Amazon Prime membership benefits:
Free two-day shipping, plus extra privileges like music and video streaming$139 annual feeUber One membership benefits:
Video mentioned (Amazon shopping tips) - Our Favorite Spending Hacks with Brittney Castro, CFP
ThinkersOne: buy a personalized video greeting, a Zoom drop-in, or conference keynote:
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