Voice Marketing with Emily Binder artwork

Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips

Voice Marketing with Emily Binder

English - April 23, 2024 17:53 - 8 minutes - 43.9 MB - ★★★★★ - 4 ratings
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Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

54% of clients: "I changed financial advisors" in 2023. Why: weak comms.47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.But most advisors reach out much less. Via YCharts, 2023


Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne


Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)


My podcast tools:

Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptGear: beetlemoment.com/gear


Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call


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