That .jpg is Ruining Your Social Media (267% Less Engagement)

Voice Marketing with Emily Binder

English - October 18, 2023 17:35 - 5 minutes - 29.3 MB - ★★★★★ - 4 ratings
Marketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack

Next Episode: How to Avoid Business Drama (Scope Creep & Tips )

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.

Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)

When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:

Note: this doesn't apply to zero click content.

Twitter Mentions

@emilybinder