Voice Marketing with Emily Binder
745 episodes - English - Latest episode: 6 days ago - ★★★★★ - 4 ratingsIf it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Review of The Social Dilemma - Netflix Documentary
September 14, 2020 05:01 - 2 minutes - 5.01 MBThe Netflix documentary "The Social Dilemma" includes extensive on-camera interviews with former tech wizards from some of the biggest tech companies including Facebook and Google. These are merged with a dramatized illustration of how algorithms work, played by Vincent Kartheiser, the actor who played Pete Campbell on Mad Men (and happens to be married to Alexis Bledel). You'll see interviews with top tech minds, leaders, and engineers behind things like the infinite scroll, the Like button,...
You See Up to 10,000 Ads Per Day
September 11, 2020 05:01 - 2 minutes - 4.71 MBIn the 1970s we saw about 500-1600 ads per day. In 2007 it was 5,000 and may be up to 10,000 in 2020 (2007 stat via Yankelovich). What do you do to stand out as a brand? Good luck. Hosted on Acast. See acast.com/privacy for more information.
Multi Billion Dollar Influencer Marketing
September 10, 2020 05:01 - 2 minutes - 5.45 MBHow much are the top 5 social media influencers paid per post? Around $1 million per post. Is influencer marketing a smart marketing investment vs regular advertising? Hosted on Acast. See acast.com/privacy for more information.
Time Spent Per Day on Social Media Varies by Country
September 09, 2020 05:01 - 2 minutes - 4.29 MBEmerging markets spend the most time on social media per day (up to 4 hours per day). Tomorrow's episode: influencer marketing, the multi billion dollar industry. Hosted on Acast. See acast.com/privacy for more information.
Your Brand Should Not Belong
September 08, 2020 05:01 - 1 minute - 2.31 MBThe human desire to belong ensured survival for our ancestors. How does this tribal instinct to fit in relate to your brand? Ignore the instinct! Hosted on Acast. See acast.com/privacy for more information.
Push vs Pull - Advertising and Social Media
September 07, 2020 05:01 - 2 minutes - 4.51 MBAdvertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Think about it, when Google is the portal through which your customers find you and transact you have no control. Google owns you. We've seen it happen where overnight, a change in Google's search algorithm decimates bra...
Alexa for Residential - Amazon Goes After Renters
September 04, 2020 05:01 - 3 minutes - 5.76 MBOn Thursday 9/3/2020, Amazon revealed its new Alexa for Residential program, which will make it easier for landlords and property managers to add dozens of Amazon's voice assistant and Alexa-powered smart home devices into their rental units. This is a smart move for Amazon because 36% of U.S. households are renters. Quite the TAM. Plus, this will acquire new users and have high retention because of the pure utility of Alexa as a smart home control AI. Hosted on Acast. See acast.com/privacy...
PPC vs Social Media - The Vending Machine
September 03, 2020 15:03 - 3 minutes - 6.3 MBAdvertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Hosted on Acast. See acast.com/privacy for more information.
Romance Novels Taught Google Assistant Compassion
September 01, 2020 05:01 - 1 minute - 2.53 MBWhere does an AI learn compassion? Google’s Assistant (AI) learned to be more conversational by reading 2,865 romance novels. In 2016, Google was working on "educating" their AI by feeding it text taken from steamy romance novels with titles like "Unconditional Love," "Fatal Desire," and "Jacked Up." Apparently it helped because Google Assistant is far more human sounding and conversational than serious Siri. You can hear this daily briefing on Google Assistant devices, including Google smart...
You're Feeling Lucky on Amazon, Netflix, and Google
August 31, 2020 05:01 - 2 minutes - 3.92 MBAmazon’s patented 1-click order Netflix’s autoplay of the next episode Google’s I’m Feeling Lucky Others have copied these brilliant features but the originals dominate. These convenient hallmarks of the three the most successful tech companies in history demonstrate wizardry and a true command of their platforms and the customers they serve. Hosted on Acast. See acast.com/privacy for more information.
Addicted to the New
August 28, 2020 05:01 - 3 minutes - 6.06 MBNeophilia: Love of or enthusiasm for what is new. Describes modern consumption. I’ve been producing a podcast weekly or biweekly once and off since 2010. I’ve decided I’m going to take about a month and stop doing new interviews on Beetle Moment Marketing Podcast and instead go back to the treasure trove of great content. This is insight-packed audio that I’ve already recorded but so much hasn’t seen the light of day in the way that unfortunately gets consumed the most readily: in bite-size...
5 Most Persuasive Words in English
August 27, 2020 05:02 - 1 minute - 1.95 MBYou. Free. Because. Instantly. New. Hosted on Acast. See acast.com/privacy for more information.
Dad Joke Origin: "That's What She Said"
August 25, 2020 05:01 - 2 minutes - 3.76 MB"That's what she said" is the most cliche dad joke that you are probably tired of hearing. Where did it come from? This phrase is a form of innuendo that takes innocent statements out of context and makes them sound lewd or sexual. It first appeared in 1975 on Saturday Night Live but it goes back even further to Edwardian period England around 1910: There, the line was "as the actress says to the bishop," in reference to actresses — whose company could be purchased after performances — con...
Zoom Fatigue: When Audio Calls Beat Video
August 24, 2020 05:01 - 2 minutes - 4.85 MBUS businesses host around 11 million meetings each day. According to Grandview Research, the global market for video conferencing was worth $3.85 billion in 2019. By 2027, the value of video conferencing will grow at a rate of 9.9%, with more people unlocking this functionality than ever before. But should we really be video conferencing so much? When is an audio-only call better? Hosted on Acast. See acast.com/privacy for more information.
Buzzword Bingo - UberConference Has Brand, Zoom Does Not
August 21, 2020 05:01 - 1 minute - 3.4 MBHaving a brand means having staying power. Most brands all look the same and thus have no staying power. UberConference is standing out with this delightful Buzzword Bingo game that mocks its users for their business BS. If anyone says "reinvent the wheel" or "hustle" you get that box. As a business person who has been guilty of using these buzzwords, I love it. Brand is why Apple has a $2.2 trillion market cap and might survive the next half century. Zoom has no brand. I'm down for UC cal...
Without a CEO, Wordpress Powers 27% of Websites
August 19, 2020 06:01 - 1 minute - 3.1 MBWordPress powers 27% of websites. It is an open source project not owned by any company so it does not have a CEO. The project is run by volunteer developers from all over the world. The first version of WordPress was released on May 27, 2003. This makes WordPress older than both Facebook and Twitter. Christine Selleck Tremoulet, a prolific blogger and a friend of Matt Mullenweg (co-founder of WordPress), suggested the name WordPress. Hosted on Acast. See acast.com/privacy for more informat...
Avoid These Guest Pitching Mistakes
August 18, 2020 05:01 - 1 minute - 3.51 MBPitching podcast or blog guests? Don't make these mistakes. Don't let your VA make them, either. Hosted on Acast. See acast.com/privacy for more information.
Tech Tip: Transcribe Your Voice Calls for Free
August 17, 2020 05:01 - 39 seconds - 1.21 MBVoice tech tip: Transcribe your calls easily for free. You can open a Google Doc during a call or webinar and your computer will transcribe the conversation on the sheet for you. Instant notes. Some edits required. Go to: Tools > Voice Typing You can also do it in Microsoft Word. Look under Edit > Start word dictation. Otherwise just hit Help and start typing "dict" in the search box. Hosted on Acast. See acast.com/privacy for more information.
$0 Production Costs for the Largest Media Company on Earth
August 14, 2020 05:01 - 43 seconds - 1.33 MB2.7 billion users create Facebook's content for free. Netflix is spending more than $100 million per season to produce their original show The Crown. Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every weekday. Search for Voice Marketing with Emily Binder in your podcast app or on Amazon or the Alexa app: https://emilybinder.com/flash-briefing/ Hosted on Acast. See acast.com/privacy for more information.
Reason to Believe and USP
August 12, 2020 06:01 - 1 minute - 3.55 MBDon't make a voice experience that feels like tap, type and swipe. Hosted on Acast. See acast.com/privacy for more information.
I Shouldn't Share this Great Idea for Flash Briefings
August 11, 2020 05:01 - 2 minutes - 4.1 MBTip; Spotify doesn't play ad markers from Acast. This means you can skip music or ads and easily binge flash briefings on Spotify. Today's tip: the 10-minute limit on Alexa Flash Briefing doesn't seem to apply anymore. But don't abuse this unless you're NPR. This is a great idea: make a flash briefing series that is meant to repeat for one week or one month. Like a mini course. Those could be over ten minutes. This is a new way to use the medium: subscribe, get the content for that week or mo...
How to Create a Flash Briefing
August 10, 2020 05:04 - 2 minutes - 4.25 MBWhat makes a good flash briefing? How often should you publish episodes for a flash briefing? Hosted on Acast. See acast.com/privacy for more information.
What Makes a Good Flash Briefing?
August 10, 2020 05:01 - 2 minutes - 4.25 MBWhat makes a good daily briefing? How long should a flash briefing be? Tip: binge this show (Voice Marketing with Emily Binder) on Spotify if you want to skip the intro and outro music. Hosted on Acast. See acast.com/privacy for more information.
How to Break Your Long Content into Briefings or Clips
August 07, 2020 23:22 - 2 minutes - 4.7 MBHow do you make a blog post into a flash briefing? Your show is a holistic daily briefing - a capsule that stands alone. It's not an ad for other content, at least not often. This episode has tips on how to chop up existing content into smaller clips or daily briefings. How does this relate to responsive design when we went from desktop to mobile? We've gone from Tap, Type, and Swipe to Voice but voice isn't really native and responsive yet. History rhymes. Book a consultation at https://emil...
I Changed My Mind: Alexa Flash Briefings
August 06, 2020 05:01 - 2 minutes - 4.32 MBFlash Briefings happen to be on Alexa. But borrow the format and consider it a platform-agnostic mini podcast or daily show. Don't pigeonhole yourself onto any channel. Be everywhere. Here is the video referenced from 2018: https://youtu.be/kmOk2XihCiI. Subscribe free to this show anywhere you listen to podcasts or as Alexa Flash Briefing (enable the free Alexa Skill called Voice Marketing with Emily Binder here): https://emilybinder.com/briefing Hosted on Acast. See acast.com/privacy for m...
Not Another Lighthouse or Anchor: Snappy Kraken's Robert Sofia- Podcast Clip
August 04, 2020 05:02 - 2 minutes - 3.83 MBFinancial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it's actually not effective for marketing? This goes back to human instinct to fit in. But you might want to stand out if you want your business to succeed. A clip featuring Robert Sofia, CEO of Snappy Kraken, our guest on episode 74 of the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast-robert Hosted on Acast. See acast.com/privacy...
Emotional or Moral Tweets Are 20% More Viral
August 03, 2020 05:01 - 2 minutes - 4.34 MBA 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the incendiary and indignant. The social feed is the Internet and serves as reality for many users who don’t have the media literacy or self control to turn it off or to realize one thing: the feed is a program meant to keep them engaged in order t...
Why YouTube Matters for Engagement and SEO
July 30, 2020 22:20 - 2 minutes - 3.68 MB82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged in users per month and feeds over 1 billion hours of video each day to users. Around three-quarters of U.S. adults (73%) say they use YouTube, according to an early 2019 Pew survey. I wanted to give you two really simple tips for shooting ...
How to Put Your Podcast on YouTube the Right Way
July 29, 2020 05:02 - 3 minutes - 6.58 MBSuit your content to the channel and medium. YouTube is about video. Audiograms aren't video. Hosted on Acast. See acast.com/privacy for more information.
Brand Archetypes and the Hero (Part 2 of 2)
July 28, 2020 05:01 - 2 minutes - 5.5 MBThere are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Hosted on Acast. See acast.com/privacy for more information.
Brands Shouldn't Be Heroes (Part 1 of 2)
July 27, 2020 05:03 - 2 minutes - 3.73 MBBrands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands try to become heroes—and unwittingly (or knowingly) end up being selfish in the process. Customers should be the heroes, not brands, in my opinion. Tomorrow we'll explore examples of successful brands whose archetypes are not the hero. Hos...
Retail Predictions for 2027
July 24, 2020 05:02 - 2 minutes - 4.73 MBRetail is a far larger business than media or telecom. U.S. 2016 market size: Retail: $24 trillion Telco: $1.4 trillion Media: $602 billion What are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027. Stats via 2016 US Retail Industry Overview See acast.com/privacy for privacy and opt-out information.
How to Ask for COVID Refunds or Credits
July 23, 2020 05:01 - 2 minutes - 4.84 MBSolutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March 2020 which was unable to be used due to closures from COVID. I emailed my contact at the gym and asked for a refund to my card. She said that she could apply it as a credit to my membership. I don’t plan on going back to the gym for various r...
The Six Stages of Retail
July 22, 2020 05:02 - 3 minutes - 5.76 MBIn Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he talks about six stages of retail: The corner store The department store (e.g. Nordstrom) The mall The bix box store (e.g. Costco, Walmart, Target) The specialty retailer (e.g. Whole Foods, The Gap) Ecommerce (online shopping, dominated by Amazon) Hosted on Acast. See acast.com/privacy for more information.
More U.S Households Have Amazon Prime than Go to Church or Vote
July 21, 2020 05:08 - 2 minutes - 5.38 MBIn Scott Galloway's The Four (buy the book here, it's great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now, having an Amazon Prime subscription, which 64% of households did in 2016. In other words, more households have Amazon Prime than vote, go to church, or own a gun. Hosted on Acast. See acast.com/privacy for more information.
2020 Smart Home Audio Report
July 20, 2020 05:01 - 2 minutes - 4.84 MBFrom the Edison and NPR 2020 smart home audio report: "With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows how smart speakers and voice assistants are increasingly becoming a part of their everyday lives. 52% of voice-assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the outbreak. 36% of U....
A Solution to PDF Lead Magnet (Part 2 of 2)
July 15, 2020 05:03 - 53 seconds - 1.64 MBYou want to keep users on your site, not send them off to a PDF where you lose insight on their activity and clicks. Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). SOLUTION: Publish a short (100-200 word) indexable abstract followed by a form to fill out in order to access the full content. Have that full content appear on the page (staying on your site) afte...
Stop Putting PDFs on Your Website (Part 1 of 2)
July 14, 2020 05:03 - 1 minute - 2.18 MBDownloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). Here's why you should stop with the PDFs. Tomorrow I'll give you a better solution. Subscribe free to this daily show on your podcast app or Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.
Prediction: Amazon Prime and Exclusive Podcasts
July 09, 2020 23:00 - 1 minute - 3.08 MBWhat's next for Amazon Prime? Exclusive podcast content. Think about in-car voice. See what Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that competes with Netflix. Bezos will not stop. Watch for exclusive podcasts for Amazon Prime subscribers available via Alexa. Huge play. It's what I see happening next. Subscribe free to this daily show, Voice Marketing with Emily Binder on your...
Clay Hebert on Marketing and Word of Mouth
July 08, 2020 23:00 - 56 seconds - 1.71 MB"Marketing is about understanding how your customers want to feel...and then giving them stories and products and services that help them feel that way. Word of mouth is about those stories being portable stories that are easy to spread. It's that simple. And that hard." -Clay Hebert tweet Hosted on Acast. See acast.com/privacy for more information.
The Smart People Are on Twitter
July 07, 2020 23:00 - 1 minute - 3.08 MBTwitter is powerful. Facebook is a dumpster fire. Also, claim your consistent brand handle everywhere, especially Twitter. Check for a dot com and a Twitter handle before even considering moving forward with a new brand name choice. Hosted on Acast. See acast.com/privacy for more information.
Brand Checklist - Claim Your Handle Everywhere
July 07, 2020 01:27 - 1 minute - 3.24 MBSquat on yourself so someone else doesn't. Claim your social handle and vanity URL on every social channel and your dot com or other TLD (top level domain). I wouldn't start a new brand if that brand isn't consistently available. Hosted on Acast. See acast.com/privacy for more information.
Google 2020 Search Trends - Two Insights
July 03, 2020 05:31 - 2 minutes - 4.92 MBTwo of these 2020 Google search trends struck me: 1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year. 2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo cod...
Voice Search in 2020
July 02, 2020 01:29 - 57 seconds - 1.76 MBVoice search and voice marketing in 2020 - today and what's next. How to measure success in voice marketing. Stop thinking about it like direct response. It's more like social media. Hosted on Acast. See acast.com/privacy for more information.
How to Make What You Say Memorable
June 30, 2020 05:50 - 1 minute - 3.23 MBWant people to remember your message? Tell a story. Add some data and you're a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.
What to Look for in Podcast Guests
June 29, 2020 00:02 - 1 minute - 2.77 MBWhat makes someone a good podcast guest? Here's what hosts should look for when you invite guests onto your show. Ask Barry Ritholtz or Brian Koppelman or Debbie Millman or other great podcast hosts. This is what they'll tell you. And remember, shoot for maximum insights per minute instead of chewing the fat to fill time (hear Emily's briefing about this helpful frame of mind for both podcasts and books: The Charles Dickens Hangover in Podcasting.) Hosted on Acast. See acast.com/privacy for...
The Perfect Podcast Length
June 23, 2020 06:01 - 58 seconds - 1.79 MBDon't worry about length. Go for insights per minute instead. Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder. Hosted on Acast. See acast.com/privacy for more information.
52% of Buyers to Increase Podcast Spend H2-2020
June 22, 2020 05:08 - 1 minute - 2.96 MB52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH. See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ...
The Dickens Hangover in Podcasting: Length Doesn't Matter
June 19, 2020 06:01 - 54 seconds - 1.66 MBLength doesn't matter. Brevity is more valuable for busy listeners. Throw your old ideas about book and podcast length equating with value out the window. Try doing a 90-second daily Flash Briefing, you'll see that it's harder than gabbing for a half hour. Click here to subscribe free to this show, Voice Marketing with Emily Binder wherever you get your podcasts or on Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.
Surprising Sources of YouTube Traffic
June 18, 2020 06:02 - 1 minute - 2.76 MBYouTube is the #2 search engine. Here's my channel that I'm using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it's not social media. If you want help with your video marketing SEO and content strategy, book a call here. And here is my "How to Start Your Own LLC - Best Tips No One Told Me" most popular video (random). Hosted on Acast. See acast.com/privacy for more information.