Push vs Pull - Advertising and Social Media
Voice Marketing with Emily Binder
English - September 07, 2020 05:01 - 2 minutes - 4.51 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Your Brand Should Not Belong
Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship. Think about it, when Google is the portal through which your customers find you and transact you have no control. Google owns you. We've seen it happen where overnight, a change in Google's search algorithm decimates brands who were on page 1 and end up on page 3 which is Siberia.
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