Voice Marketing with Emily Binder
745 episodes - English - Latest episode: 6 days ago - ★★★★★ - 4 ratingsIf it affects your business, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini-podcast about marketing, business, and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI, fintech, startups, innovation, product design, technology, and more.
This show began as a daily Flash Briefing in 2018 and has evolved into a weekly mini-pod. The content is evergreen and designed to be concise, thought provoking, and entertaining.
About your host: Emily Binder is an entrepreneur, speaker, and marketing strategist. Emily is the Founder of WealthVoice and Beetle Moment Marketing and has been podcasting since 2012. Twitter: @emilybinder.
Enjoy this show on YouTube, your favorite podcast app, or Alexa Flash Briefing. Subscribe free, hear past episodes, and leave a review at emilybinder.com/podcast.
Award: Project Voice 2019 Flash Briefing of the Year - Finalist
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
WallStreetBooyah - Fintwit Goes to Twitch - New Video Podcast
June 17, 2020 02:09 - 1 minute - 3.15 MBThere's a daily R-rated party of raw smart business and market commentary on WallStreetBooyah's Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the evolution of financial news in my new conversation with Booyah and digital marketing expert John Andrews: Show notes & podcast links here. WATCH: YouTube video with WallStreetBooyah Hosted on Acast. See acast.com/privacy for more informat...
Facebook = Gen Pop. Where Smart Audiences Hang Out (Podcasts)
June 15, 2020 06:01 - 2 minutes - 3.96 MB27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population. Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t know. Current audience is one thing. But then there’s this question: Where is your ideal audience? And an even better question: Where is the smart audience? Facebook is declining: 61% of respondents age 12+ report using FB, down from a pea...
Podcasts Tomorrow are Interactive
June 12, 2020 06:00 - 3 minutes - 5.54 MBThe underlying infrastructure of podcasts is RSS feeds. This is a structural limitation on what creators can do to connect the dots and even see analytics accurately. Accurate measurement is still a problem. Enable the Beetle Moment Marketing Podcast interactive voice experiences on Google Assistant or Alexa and enjoy voice control for episodes by topic or keyword. Podcasting must become more interactive to evolve out of the web 2.0 format. Hosted on Acast. See acast.com/privacy for more in...
Stats: Why Your Brand Needs Voice Marketing
June 09, 2020 19:01 - 2 minutes - 3.97 MB32% of U.S. adults listen to podcasts at least once a month. 22% listen weekly. Your brand should create voice content like a podcast or Flash Briefing. Reach your audience in the limbic system. Be a human being, not a bunch of 1s and 0s. Create emotional connection with voice; emails - not so much. Stats via Dani Fava's article, Every Advisor Should Have a Podcast - TD Ameritrade. Hosted on Acast. See acast.com/privacy for more information.
Early Facebook Employees Censure Zuck's Hands-Off Policy
June 05, 2020 06:01 - 2 minutes - 3.87 MB33 former Facebook employees who worked at the company during its early stages, including some who helped create Facebook’s original community guidelines, published a letter on June 3. Dismayed with Zuckerberg’s hands-off policy on Trump’s posts and Zuck's defensive posture on the matter, this group forcefully pushed back. Hosted on Acast. See acast.com/privacy for more information.
From Napster to the Ad-Free Social Network
June 04, 2020 06:01 - 1 minute - 3.39 MBIn 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: "...You're confident that even though the technology is out there to get music for free, people will pay for it?” Sean Parker said yes, they would. People didn’t believe him. In the near future, people will be willing to pay for a digital content and social ex...
Pandemic + George Floyd Murder + Facebook Walk-Out
June 02, 2020 14:33 - 1 minute - 2.94 MBThis is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg about the company’s decisions to maintain posts by President Donald Trump, as reported Tuesday June 2 at 10am. In those posts, Trump addressed recent protests over the killing of George Floyd while in police custody, in a po...
The Right It - Pretotyping from Alberto Savoia
May 29, 2020 05:02 - 2 minutes - 4.28 MBAs Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe ...
More Smart Speaker Users than Twitter Users
May 28, 2020 03:13 - 1 minute - 2.61 MB22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that. Twitter stats via Wordstream. Hosted on Acast. See acast.com/privacy for more information.
Not Customers: People
May 26, 2020 00:09 - 58 seconds - 1.79 MBConsider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker. Hosted on Acast. See acast.com/privacy for more information.
Advertising and Social Media Trust - All Time Low
May 22, 2020 06:01 - 1 minute - 2.81 MB"Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media ...
25% Haven't Read a Book This Year
May 21, 2020 05:01 - 1 minute - 2.56 MBGrab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder. Hosted on Acast. See acast.com/privacy for more information.
"One day, Amazon will fail."
May 20, 2020 05:02 - 2 minutes - 4.14 MBThe Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees: "One day, Amazon will fail but our job is to delay it as long as possible." Bezos also said separately: "Amazon is not too big to fail. In fact, I predic...
Why Zoom? Was it Luck?
May 19, 2020 06:01 - 1 minute - 3.3 MBWhy has Zoom skyrocketed to more than a twentyfold increase in use since December 2019? “Success is where preparation and opportunity meet.” -Bobby Unser. Hosted on Acast. See acast.com/privacy for more information.
The Power of Sound for Purchase Decisions
May 18, 2020 05:18 - 51 seconds - 1.58 MBHumans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine. What is the sound of your bran...
Unsubscribing is a Gift - Day 5 of 5 - Email Marketing
May 15, 2020 06:01 - 3 minutes - 6.58 MBMake it really easy to unsubscribe. Clean your list annually. And more email marketing tips. Leave a review for this show on Apple Podcasts here. Hosted on Acast. See acast.com/privacy for more information.
Always Do This (You Probably Aren't). Day 4 of 5 - Email Marketing
May 14, 2020 06:02 - 2 minutes - 4.45 MBThis is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart: 1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is tone of voice and change in pitch. That leaves just 7% coming from the words, things that you could text. Interesting that nowadays texts are so full of emojis and explanations points. We are straining to get body language and tone of voice...
The 9 Most Hated Email Phrases. Day 3 of 5: Email Marketing
May 13, 2020 06:01 - 1 minute - 3.05 MBAdobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails. In order of least despised to most despised: 9. "Re-attaching for convenience" (6%) 8. "As discussed" (6%) 7. "As previously stated" (9%) 6. "Please advise" (9%) 5. "Sorry for the double email" (10%) 4. "Any update on this?" (11%) 3. "Per our conversation" (11%) 2. "Per my last email" (13%) 1. "Not sure if you s...
2.5 Hours Each Work Day on Personal Email. Day 2 of 5: Email
May 12, 2020 06:01 - 1 minute - 3.17 MBIn their 2018 Consumer Email Survey report, Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails. Considering actual productive hours are at about 2 out of the 8 at the office, this isn't good news for companies and employers. Hosted on Acast. See acast.com/privacy for more information.
347 Billion Emails. Day 1 of 5: Email Marketing
May 11, 2020 06:01 - 2 minutes - 3.86 MBData from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, here's why Gmail created the Promotions tab (can you guess?) See acast.com/privacy for privacy and opt-out information.
347 Billion Emails Per Day. Day 1 of 5: Email Marketing
May 11, 2020 06:01 - 2 minutes - 3.86 MBData from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth for an already high volume of emails. Also, hear why Gmail created the Promotions tab (can you guess?) *Note / clarification for the audio: The estimate of 347 billion emails is per day by 2022, not total by 2022. Hosted on Acast. See acas...
Email Marketing: From Ugly to Opportunity - Next Week Teaser
May 08, 2020 22:01 - 47 seconds - 1.44 MBTrust me on this, I have info that will make you a better communicator and that is the crux of everything on this show. Tune in for our series that begins Monday. Here's how: Subscribe now so you can listen on your favorite podcast app and or on Alexa Flash Briefing each day next week, the easy links are at emilybinder.com/briefing. Or just search for "Voice Marketing with Emily Binder" wherever you get your podcasts. Enable the Alexa skill here then say "Alexa, news." Hosted on Acast. See ...
What Noise Level Harms Productivity
May 08, 2020 00:09 - 2 minutes - 4.44 MBNoise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don't notice because it impacts cognition, not effort. Also, noise is greater in poorer neighborhoods. This is from noise and productivity research published February 25, 2020 by Joshua T Dean from University of Chicago Booth School of Business. Garden equipment engines were completely unregulated with respect to emissions until the...
Motivated Reasoning (Annie Duke)
May 06, 2020 16:35 - 1 minute - 3.11 MBMotivated reasoning is a circular information processing pattern where we notice and seek out evidence that confirms our beliefs and we rarely challenge the validity of that confirming evidence. On top of that we ignore or work hard to actively discredit information contradicting our belief. In motivated reasoning, we are stuck in a loop where we never learn or become more accurate in our thinking. This concept is from the book “Thinking in Bets” by Annie Duke, an American professional poker ...
Brave Browser and Your Privacy
May 05, 2020 06:01 - 1 minute - 2.35 MBTry Brave browser for more secure browsing: brave.com. This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content. Hosted on Acast. See acast.com/privacy for more information.
Companies Founded During the GFC (Recession)
May 04, 2020 06:01 - 37 seconds - 1.13 MBImportant companies founded during the 2008-2010 recession: Airbnb (2008) Uber (2009) WhatsApp (2009) Slack (2009) Square (2009) Venmo (2009) Pinterest (2010) Hosted on Acast. See acast.com/privacy for more information.
How Voice Fits into Your Marketing Strategy
May 01, 2020 06:02 - 57 seconds - 1.77 MBVoice is a universally accessible technology that is in its infancy compared to where we are headed toward ambient computing, when computing blends into the background. Find out how it should fit into your marketing strategy: book a consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/ Hosted on Acast. See acast.com/privacy for more information.
Quarantine and Voice Recognition
April 29, 2020 14:35 - 51 seconds - 1.58 MBThe practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring. It’s good to understand where our words originate and what they really mean. Voice recognition is about discovering who is speaking. Speech recognition is about what they are saying. Hosted on Acast. See acast.com/privacy for more information.
How Many Ads We Really See: Seek Data Truth
April 27, 2020 06:01 - 2 minutes - 4.45 MBInspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this post has an unsubstantiated stat about the average American seeing "4,000 to 10,000" ads per day. There is no data to back it up. Unfortunately, many more articles, even from quality pubs, continued to cite the stat, often times not linki...
40% of People Want to Use Voice vs Website (2021 Prediction)
April 24, 2020 06:01 - 1 minute - 3.31 MBIn 2018, 24% of people surveyed by CapGemini said they'd rather use a voice assistant than a website. Self-reported predictions for 2021 include: 40% will prefer voice to web. 31% will prefer voice to visiting a shop or bank branch (up from 20% saying they prefer voice to in-person shopping or banking in 2018). -CapGemini study: https://www.capgemini.com/resources/conversational-commerce-dti-report/ Book a consultation call about updating your marketing strategy with Emily Binder: http:...
Videos Are Shared 1200% More
April 23, 2020 06:01 - 2 minutes - 4.17 MBVideos are shared 1,200% more than text and links combined - Forbes. Subscribe to this show on your podcast app or Alexa Flash Briefing here. Hosted on Acast. See acast.com/privacy for more information.
70-80% of Consumers Avoid Paid Search Results
April 22, 2020 06:02 - 2 minutes - 4.33 MB70-80% of consumers avoid clicking on paid search results - via Search Engine Land, 2020. This is Day 2 of 3 - 2020 advertising stats. Hosted on Acast. See acast.com/privacy for more information.
84% Expect Content from Brands
April 21, 2020 06:01 - 1 minute - 3.52 MBHavas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Day 1 of 3 - 2020 advertising stats Hosted on Acast. See acast.com/privacy for more information.
Marketing at the Speed of Sound
April 20, 2020 06:01 - 49 seconds - 1.5 MBVoice is the ergonomic future of marketing. More on the speed of hearing and senses here. Hosted on Acast. See acast.com/privacy for more information.
Do You Really Need an Intro? Podcast Format Tip
April 17, 2020 06:01 - 2 minutes - 4.51 MBHear episode 67 of the Beetle Moment Marketing Podcast with guest JJ Ramberg, Co-Founder of Goodpods Hosted on Acast. See acast.com/privacy for more information.
iPhone Typing Tip: Swipe to Type is Enabled by Default
April 16, 2020 06:01 - 1 minute - 3.14 MBiOS tip: Swipe to Type is now on the iPhone. You can stop envying Android users this neat feature. But voice is still faster than typing :) Hosted on Acast. See acast.com/privacy for more information.
2 Tips for Promoting Your Podcast: Plink and Real Time Action
April 15, 2020 06:01 - 3 minutes - 6.64 MBTwo top tips for promoting your podcast on social media. Here is the blog post about setting up your own Plink link (your own universal podcast 1-click subscribe link). Hosted on Acast. See acast.com/privacy for more information.
Too Many Choices + WealthVoice on YouTube
April 13, 2020 18:45 - 2 minutes - 4.81 MBTwelve is the sweet spot for the number of choices for optimal decision making, according to brain science. Follow my startup founder story on YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That's right, I'm starting a business during a pandemic and a recession here in the coroneconomy. Watch my journey on YouTube: playlist here. Hosted on Acast. See acast.com/privacy for more information.
The #1 Place Where People Listen to Podcasts
April 11, 2020 06:01 - 2 minutes - 5.77 MBThe two most common listening locations for podcasts are at home and in car. At home is the most common by far. Via University of Floria and Future Media: NAB Podcast Users National Survey Report April 2019, which surveyed 2000 U.S. podcast listeners over age 18. Hosted on Acast. See acast.com/privacy for more information.
Top Social Media Platforms for Podcast Listening
April 10, 2020 06:01 - 2 minutes - 4.27 MBSocial Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners. • 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6) • 25-34, 35-44 and 45-54 all preferred YouTube first, then Facebook. • Adult 55+ preferred Facebook first, followed by YouTube. *On a scale of 1-5, 1 being not at all, 5 being all the time, we asked podcast listeners their preference levels of social media. For the total a...
Zoom Privacy Tip: Messages Become Public
April 09, 2020 15:49 - 44 seconds - 1.37 MBTech tip for working from home: In Zoom meetings, messages sent to individual people show up in the end-of-meeting transcript along with all other public messages. Hosted on Acast. See acast.com/privacy for more information.
Radio: The Comfort Food of Media - Listenership Up During Pandemic
April 08, 2020 06:01 - 1 minute - 2.97 MBA recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic: https://www.nielsen.com/us/en/insights/article/2020/radio-is-comfort-food-as-media-consumption-rises-amid-covid-19-pandemic/ Hosted on Acast. See acast.com/privacy for more information.
Audrey Hall: Combatting Fraud and Protecting Your Brand
April 07, 2020 06:01 - 3 minutes - 6.34 MBHear the rest of episode 66 of the Beetle Moment Marketing Podcast: Emily Binder's conversation with Audrey Hall, SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the cruise industry to send remittances globally, concentrated in Southeast Asia. Hosted on Acast. See acast.com/privacy for more information.
Unifying Message: Her Majesty The Queen - Royal Address about Coronavirus
April 06, 2020 00:42 - 51 seconds - 1.58 MBWatch Her Majesty the Queen's address from Sunday, April 5, 2020 about coronavirus: @RoyalFamily tweet with video of The Queen. Quoted portion: While we have faced challenges before, this one is different. This time we join with all nations across the globe in a common endeavor using the great advances of science and our instinctive compassion to heal. We will succeed - and that success will belong to every one of us. - Her Majesty, The Queen of England Hosted on Acast. See acast.com/priva...
COVID19 Brand Fail - Google Fiber
April 02, 2020 06:01 - 3 minutes - 7.12 MBSee Scott Monty's COVID19 corporate goodwll tweet and collaborative Google Doc here. Google Fiber, you are missing a big opportunity here. Help small businesses. We don't need Google AdWords credits, we need our ISP to perform and to be generous with credits or waivers of fees when it doesn't. Hosted on Acast. See acast.com/privacy for more information.
Amazon's Choice and Voice Search - Part 2 of 2
April 01, 2020 06:01 - 2 minutes - 4.11 MBNo foolin' on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon's Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping. Click here to book a consultation with Emily Binder to get advice on your business's voice search optimization. Thank you to Katherine Prescott for reviewing this Alexa Flash Briefing! Read her review here and check out Katherine's briefing, Your Tip Of The Day: The VoiceBrew Flash Brie...
Amazon’s Choice - Created for Voice Shopping
March 30, 2020 18:08 - 1 minute - 3.36 MBHear why Amazon's Choice was carefully named "Choice" and how it relates to voice shopping on Echo smart speakers (since 2015). This is about a 25% bump in sales for sellers on Amazon. But what problems does the Amazon's Choice badge come with? Subscribe free to this show anywhere you get your podcasts at emilybinder.com/briefing See acast.com/privacy for privacy and opt-out information.
Goodpods - Like Goodreads, for Podcasts
March 27, 2020 06:01 - 1 minute - 2.65 MBApp recommendation to find the best podcasts and follow what your friends are listening to: Goodpods. Visit goodpods.com for more info. Tune in to Emily's interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing Podcast - subscribe free here so you don't miss it! Hosted on Acast. See acast.com/privacy for more information.
Katie Martell's Newsletter
March 26, 2020 06:01 - 1 minute - 2.24 MBGet Katie Martell's email newsletter here for free. It has lots of great resources. Hosted on Acast. See acast.com/privacy for more information.
Managing Your Brand During a Downturn - Equinox
March 24, 2020 06:02 - 2 minutes - 3.85 MBKeep the brand lights on even short term sales are down. Maintain and increase affinity and loyalty through a strong and thoughtful presence during a crisis. Think long term. Example of Equinox app doing this. #COVID19 Hosted on Acast. See acast.com/privacy for more information.