Voice Marketing with Emily Binder
745 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 4 ratingsThe most protein per calorie of any podcast you'll binge: covering marketing, branding, business and innovation. 5-10 minutes about once a week. Topics range from marketing to branding, voice / AI and podcasting tips, psychology, product design, and more.
Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast.
About your host: Emily Binder is a post-revenue startup founder in SaaS / voice AI marketing. She is an in-demand public speaker and consultant on brand and marketing, especially content strategy involving voice marketing, social media, and video. Emily is the founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the founder and principal at Beetle Moment Marketing since 2017. Emily's clients include Verizon, TD Ameritrade, Ritholtz and other billion-dollar wealth management firms, TIGER 21, Brightwell Payments, and more. Emily has been podcasting since 2012 and was originally known for transforming Budget Rent A car's marketing from the print yellow pages to Facebook in 2012, tripling revenue in one year.
Enjoy this show on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
My Favorite Products for Working from Home
March 22, 2020 21:36 - 2 minutes - 3.83 MBOutfit your home office with the right gear, including backup cables so you aren't caught in quarantine without a charger, and other tech and remote work items that will deliver value. Check out this list of Emily Binder's personally tested and top recommended work from home products for productivity and health, from gadgets and webcams, to Macbook USB-c adapters, to a standing desk, healthy snacks, screen wipes, coffee and more. Shop the list directly on Amazon here. #COVID_19 Hosted on Ac...
Swarm: Keep it Secret, Keep it Safe
March 19, 2020 06:02 - 2 minutes - 4.08 MBPrivate social network and personal travel log. We'll begin to seek more privacy and curated small friend networks online. Swarm app - it's good. Hosted on Acast. See acast.com/privacy for more information.
Clip: What's in a Name with Alison Greenberg (ep 65)
March 18, 2020 06:02 - 2 minutes - 5.18 MBHear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast. Mentioned in this preview clip: Kodak Slack Hosted on Acast. See acast.com/privacy for more information.
Clear CTA, Clear Coronavirus Instructions
March 17, 2020 02:24 - 2 minutes - 5.48 MBWe need clear directives from strong leaders. It's a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and local officials are instituting lockdowns to flatten the curve. #COVID19 resources and updates: Flatten the Curve graph and viral spread simulator: https://www.washingtonpost.com/graphics/2020/world/corona-simulator/ Ologies podcast on COVI...
Credit Cards - Never Too Young
March 13, 2020 06:01 - 2 minutes - 3.86 MBTrue story about shopping at Office Depot. Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby). Hosted on Acast. See acast.com/privacy for more information.
Talk Less - Voice Experiences
March 11, 2020 06:03 - 58 seconds - 1.78 MBDesigning for voice - conversational design - talk about yourself less. See acast.com/privacy for privacy and opt-out information.
Fortune 500, David Ogilvy, and Your Marketing
March 10, 2020 05:03 - 58 seconds - 1.8 MBOnly 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them. "Y...
Your Message Should Be Under 60 Seconds
March 07, 2020 19:06 - 55 seconds - 1.68 MBWhat is the ideal length for a flash briefing? Try to keep it under one minute. See if you can get down to the true essentials. Edit your script to cut extra words. Speak briskly and confidently - that is the appropriate pace for the medium of briefcasts especially on Alexa Flash Briefing. Hosted on Acast. See acast.com/privacy for more information.
Brands Designing for Voice - Jason Fields (New Podcast Episode)
March 05, 2020 07:19 - 1 minute - 2.22 MBHear Emily's interview with Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64. Get the multimodal voice design guide - free PDF download here. Hosted on Acast. See acast.com/privacy for more information.
On Time to Meet Brad Pitt - Part 2: Seneca and Time
March 03, 2020 07:02 - 2 minutes - 4.6 MBPlay part 1 on time and technology etiquette here. Time is the ultimate non-renewable resource. Let's talk about lateness, meetings, business, personal, texting, and etiquette. It's about how you make people feel. #emilypost Hosted on Acast. See acast.com/privacy for more information.
Do You Respect Them? - Part 1: Seneca and Time
March 02, 2020 07:02 - 53 seconds - 1.62 MB"People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - Seneca When we respect others, one of the best ways to show this is to respect their time. Hosted on Acast. See acast.com/privacy for more information.
Google Featured Snippets and Voice Search
February 28, 2020 06:50 - 55 seconds - 1.68 MBGoogle Featured Snippets are a great way to be featured in typed and spoken search results. A Featured Snippet on Google is what Google Assistant typically reads aloud as the best answer. Case study and results: I was able to become featured (Google's best / top result in the special box) for the search "voice marketing" by making certain strategic changes to this blog post which includes the definition of voice marketing. Want marketing help with your SEO or voice search strategy? Book a cal...
Reason to Believe (RTB) on Voice
February 27, 2020 07:01 - 1 minute - 3.55 MBWhat makes a successful product landing page doesn't really translate to voice experiences like Alexa Skills or Google Actions. What do you do? Hosted on Acast. See acast.com/privacy for more information.
"New" is the #1 Word in Advertising
February 25, 2020 07:04 - 1 minute - 2.45 MBNovelty vs familiarity and your brand. The number one most used word in advertising copy is “new”. We love novelty, we like to hear the newest episode or read the newest article. It's called "NEWS" after all. But we actually also love familiarity. In fact, we are hardwired for it. Humans like to maintain the status quo because it was evolutionary a safer bet for us. How can you use this to your advantage? Hosted on Acast. See acast.com/privacy for more information.
Sonic Branding - Michele Arnese, amp
February 24, 2020 07:03 - 2 minutes - 3.96 MBMany leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about the importance of sonic branding and its role as voice technology evolves. Listen to their conversation in episode 63 of Beetle Moment Marketing Podcast. Listen to episode 63: Michele Arnese. Hosted on Acast. See acast.com/privacy for more ...
Sonic Branding - (Beetle Moment Podcast Ep. 63)
February 22, 2020 14:45 - 28 minutes - 51.9 MBFull episode Hosted on Acast. See acast.com/privacy for more information.
Amazon Echo to Dominate Smart Speakers - 2021
February 21, 2020 07:01 - 1 minute - 2.17 MB"Amazon’s dominant position in the U.S. smart speaker market will continue thru 2021, with rivals like Google and Apple only making slight dents in Echo market share." Via @eMarketer new report. Smart speakers matter but voice devices go far beyond just these stationary assistants. See tweet with eMarketer source article here. Hosted on Acast. See acast.com/privacy for more information.
Amazon Advertising Revenue up 53% YoY - PBS Frontline
February 20, 2020 07:01 - 58 seconds - 1.78 MBThis is a must watch program and it's free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos Scott Galloway live tweeted the program. Hosted on Acast. See acast.com/privacy for more information.
Your Voice Search Results
February 18, 2020 15:39 - 1 minute - 2.6 MBVoice marketing involves voice search, which is predicted to account for 30% of searches this year (Gartner). Get help with your voice strategy today: book a consultation at emilybinder.com/call Hosted on Acast. See acast.com/privacy for more information.
Bloomberg Instagram Memes and more- BeanCast 580
February 17, 2020 07:01 - 1 minute - 2.6 MBTune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg's Instagram memes. Plus, how do we reimagine the entire AdTech industry, with Google having set their timeline for closing off cookie tracking? Third, coronavirus has caused cancellation of Mobile World Congress. What does it mean for conferences? Can virtual conferences ever suffice? Lastl...
Stop Interrupting Your Customers
February 14, 2020 07:01 - 1 minute - 3.4 MBTraditional display advertising is obsolete (see YouTube pre-roll video ads). There's a better way. Look at the gaming industry with Fortnite's collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands across gaming devices without ever interrupting play. This exemplifies a better framework for building brands and engaging customers. Imagine what a non-advertising but content driven approach could do for building fans of your brand or service....
Apple TV+ Product Placement - "The Servant"
February 13, 2020 07:02 - 1 minute - 2.63 MBFaceTime and screens evolve the narrative in the Apple TV+ show The Servant. This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose. Hosted on Acast. See acast.com/privacy for more information.
How Many Podcasts?
February 12, 2020 07:01 - 44 seconds - 1.37 MBThere are 850,000 podcasts, up from 750,000 a year ago. There are 30 million podcast episodes as of January 2020, according to Apple Podcasts / iTunes. Source: https://www.podcastinsights.com/podcast-statistics/ Hosted on Acast. See acast.com/privacy for more information.
Delta Customer Research Event
February 11, 2020 07:02 - 3 minutes - 5.81 MBTakeaways from Delta dinner for customers in Austin. #SkyMilesLife stayed tune for possible Youtube collab... And ICYMI check out my #1 YouTube video on American Express Platinum Authorized User Benefits Hosted on Acast. See acast.com/privacy for more information.
Amazon's Alexa Twitter Strategy
February 10, 2020 07:02 - 1 minute - 3.18 MBThis strategy hasn't really taken shape yet. For now Amazon is rounding up followers of @alexa99. Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen. Hosted on Acast. See acast.com/privacy for more information.
Ending of LinkedIn Sponsor vs. Mentor Story
February 07, 2020 07:01 - 2 minutes - 5.37 MBHere is the final part of the LinkedIn "I'm not vouching" story that is a teachable moment about supporting and sponsoring women, which helps men and women and our economy and our businesses. Here's the audiogram of the Super Bowl briefing about sonic branding. Also, don't be a party crasher on a social media conversation where you jump in and self-promote. Universal link to share your podcast: Plink Hosted on Acast. See acast.com/privacy for more information.
Sponsorship vs Mentorship
February 06, 2020 07:02 - 2 minutes - 4.15 MBWomen are 54% less likely than men to have a sponsor in the workplace. This is a major problem in women's ability to advance. Mentors can't help here - you need someone senior with power to advocate for you. Tune back in tomorrow for the rest of the LinkedIn "I'm not vouching" story. Hosted on Acast. See acast.com/privacy for more information.
3% of Fortune 500 CEOs are Women
February 05, 2020 07:01 - 1 minute - 3.26 MBSponsorship and Mentorship - women's careers. Tune back in tomorrow for the LinkedIn "I'm not vouching" story. Hosted on Acast. See acast.com/privacy for more information.
2020: $5bn Voice Shopping Revenue
February 04, 2020 06:41 - 2 minutes - 4.01 MBRBC Capital Markets predicts that voice shopping on Alexa alone will generate $5 billion in revenue for Amazon in 2020, via Vox. Key: multimodal (voice + visuals) ranking in spoken search results CPG and grocery need to play here Hosted on Acast. See acast.com/privacy for more information.
Super Bowl Ads: Sonic Branding Miss
February 03, 2020 07:01 - 2 minutes - 4.54 MBSuper Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted: It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads Hosted on Acast. See acast.com/privacy for more information.
Fighting Your Way- The Gmail Promotions Tab
January 31, 2020 15:37 - 1 minute - 2.86 MBGoogle wants the brand to have to buy a search ad. They don't want you directly emailing your customers because they don't make money off that. I offer two types of consultations to answer to all your voice marketing questions. Visit emilybinder.com/call to book one of the open slots this month. Hosted on Acast. See acast.com/privacy for more information.
Voice Has Reached the Early Majority
January 30, 2020 07:03 - 1 minute - 2.57 MBVoice - smart speakers in particular - and the Standard Technology Adoption Life Cycle. We're securely in the Early Majority segment today. Hosted on Acast. See acast.com/privacy for more information.
Voice in 2020 at TD Ameritrade National LINC
January 29, 2020 07:01 - 1 minute - 1.99 MBIf you're at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINC How will voice technology impact RIAs and financial advisors? Hosted on Acast. See acast.com/privacy for more information.
Ad Fraud and Why My CTAs
January 28, 2020 15:27 - 1 minute - 3.18 MB"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda ...
Ad Fraud and Explanation of my CTAs
January 28, 2020 07:01 - 1 minute - 2.83 MB"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda ...
Your Future Customers
January 27, 2020 07:02 - 1 minute - 2.96 MB35.8% of millennials use voice enabled digital assistants at least monthly. Via eMarkter. Katie McMahon from SoundHound calls the next generation Gen V for Voice. Book a voice marketing strategy session at emilybinder.com/call Hosted on Acast. See acast.com/privacy for more information.
Conversation Commerce
January 24, 2020 07:09 - 1 minute - 2.42 MBVoice shopping, est. $35 billion market this year (2020) Hosted on Acast. See acast.com/privacy for more information.
Why Introverts Love Dunkin' App + Millennials Like Phone
January 23, 2020 07:01 - 3 minutes - 5.65 MBDani Fava tweet stream about Dunkin' Donuts app used to avoid interactions with people (funny). Quiet by Susan Cain is the best book about introverts and extroverts Book a call with Emily Binder to discuss your voice marketing and sonic branding Millennials range in age from 24 to 39 today (born 1981 to 1996) - and have more differences than they have in common Sonic branding and IVR phone systems are an important part of voice marketing strategy Hosted on Acast. See acast.com/privacy...
Multimodal Shopping and $16 Trillion GDP Boost in 2020s
January 22, 2020 07:02 - 43 seconds - 1.33 MBAI will add $16T to global GDP over next decade. Much from automation, much from voice. -PwC Hosted on Acast. See acast.com/privacy for more information.
Your Customers are Irrational
January 21, 2020 07:02 - 2 minutes - 4.28 MBEmotion drives purchase decisions. Book a consultation with Emily Binder to make your marketing strategy emotionally effective. Hosted on Acast. See acast.com/privacy for more information.
Why You Shouldn't Accept Every LinkedIn Request
January 20, 2020 07:04 - 2 minutes - 5.45 MBDon't throw business cards at a room full of people. That's what cold LinkedIn requests from strangers without a message equate to. LinkedIn connections should signal at least a small stamp of approval by association. Social proof is baked into the platform. “Trust” once was, too. I don’t accept low effort 1-click connection requests from strangers without a personalized message. Use the Follow feature if you really want to see my posts. See tweet Hosted on Acast. See acast.com/privacy for ...
Emotional Purchases and Music
January 17, 2020 07:02 - 1 minute - 1.9 MBWhy music, voice, and the limbic brain make customers like you or your brand. This is voice marketing. Book a strategy consultation with Emily Binder. Hosted on Acast. See acast.com/privacy for more information.
Timeshifter app for jetlag
January 16, 2020 07:04 - 19 seconds - 606 KBTimeshifter is an app that can help you avoid jetlag while traveling. Hosted on Acast. See acast.com/privacy for more information.
Voice and Visuals: The Future of Retail
January 15, 2020 07:01 - 1 minute - 2.45 MBMultimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI. See you there! #VoiceFirst #AI #ProjectVoice -tweet from Applause Book a one-on-one 50-minute marketing strategy consultation with Emily Binder: emilybinder.com/call Hosted on Acast. See acast.com/privacy for more information.
Ethics in Creating Alexa Skills - Roundtable at Project Voice
January 14, 2020 07:01 - 1 minute - 2.93 MBIf you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what's happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing content nor being a distribution platform for news like with Flash Briefing. Lots of opportunity here, improvement will come. We'll talk about Alexa junk Skills + more today Tuesday 1/14/2020 at Project Voice in Chattanooga. I am on the panel ...
Sonic branding and emotion- limbic brain
January 13, 2020 07:01 - 1 minute - 2.96 MBVoice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain. Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice, 2:20pm, Session #445! Hosted on Acast. See acast.com/privacy for more information.
Why You Should Have a Podcast
January 10, 2020 17:44 - 2 minutes - 3.97 MBRead Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses: TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava The advisory business is probably one of the last businesses on earth that relies mainly on referrals. And, a referral is hard to come by. But, recommending a podcast is easy. I have ...
Trailer
January 09, 2020 20:04 - 59 seconds - 1.81 MBIn three minutes twice a week, this briefing will give you insights, news, and tips about marketing and innovation, often with a focus on voice marketing. This award-winning mini podcast and Alexa Flash Briefing is hosted by Emily Binder, Founder of WealthVoice and Chief Strategist at Beetle Moment Marketing. Emily talks about emerging technology and what these developments mean for brands, customers, and culture. It's easy to listen: This show is available as a podcast on all the major ap...
Your Signal at the Party
January 08, 2020 07:02 - 25 seconds - 797 KBPeople and businesses signal their worth overtly or covertly. Your people will see your signal. Hosted on Acast. See acast.com/privacy for more information.
Samsung Selfie Type Keyboard
January 07, 2020 07:01 - 1 minute - 2.31 MBSamsung Selfie Keyboard is a parlor trick. This will not "eat" the keyboard. See tweet about this CES technology. Hosted on Acast. See acast.com/privacy for more information.