Ad Fraud and Explanation of my CTAs
Voice Marketing with Emily Binder
English - January 28, 2020 07:01 - 1 minute - 2.83 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report
About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)
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