A Realistic Audience Size for You? Ignore Vanity Metrics
Voice Marketing with Emily Binder
English - January 06, 2021 03:05 - 3 minutes - 6.04 MB - ★★★★★ - 4 ratingsMarketing Business Technology marketing social media emily binder entrepreneur startup advertising voice marketing branding flash briefing women in voice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Voice is Far from Direct Response
Why do we have higher expectations for a podcast audience size than for Instagram Stories? Let's get realistic and measure what really counts. Do you worry your audience is "too small"? What anchoring effect might be at play here? Reframe your idea of success in content creation, whether it's a podcast, blog, or social. Vanity metrics such as number of followers are so 2007. P.S. Thank you to my fastest growing audience segments: United Kingdom, USA, and Brazil, on Spotify! (UK up 600%, USA up 283%, and Brazil up 250% in 2020, via Spotify for Podcasters). Much love to the international community, thanks for tuning in. Tweet me @emilybinder and let me know how you found the show.
Hosted on Acast. See acast.com/privacy for more information.