The Tom Ferry Podcast Experience
1,217 episodes - English - Latest episode: 3 days ago - ★★★★★ - 1.1K ratingsGreatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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Episodes
Building in the Sand | Mindset Monday
August 29, 2022 11:00 - 2 minutes - 3.34 MBWhat happens when you realize that you’re running out of time? And I mean in your life… The minutes are ticking down whether you’re moving forward or not. So, what can you do about it? I’d say you need to start building your dream with whatever you have in front of you, even if that means building in the sand. Watch the video to learn what I mean.
Too Many Open Loops | Mindset Monday
August 22, 2022 11:02 - 1 minute - 2.09 MBWe all have a ton of ideas. And ideas are great… unless you fail to execute on any of them. I want to talk to you about the disconnect between what gets your brain moving around in open loops and what gets it moving forward, because an idea doesn’t mean anything without the commitment to pull it off. So, make sure you watch or listen, and let’s start closing the loops
7 Ideas to Generate More Agent-to-Agent Referrals in Real Estate | This Week in Marketing
August 22, 2022 11:00 - 15 minutes - 20.9 MBIt helps to have friends in the business, especially when it comes to generating agent-to-agent referrals. Networking with other agents can easily become one of your most valuable lead sources – if done correctly. But what can you do to not only meet the right people, but also show them that their referrals will being going into the right hands? It’s a daunting process, but Jason Pantana is here to give you six awesome ideas to help find, connect, and build strong professional friendships w...
Fostering Trust & Loyalty Beyond the Closing Table | Tom Ferry Podcast Experience
August 17, 2022 11:02 - 50 minutes - 69.8 MBYou’ve heard me talk a lot about “Know, Like, and Trust.” And yet, too many agents spend too much time developing trust only to throw it away once the transaction is over. But when you maintain and nurture that trust beyond the closing table, you get something even more valuable – loyalty. This week, I’m going to show you a clip from a past Summit in which I talk about what you need to be doing to inspire loyalty from your past clients, generate referrals, and grow your credibility in yo...
Creating Leaders through Culture, Collaboration, and Support | Team Builders
August 16, 2022 11:00 - 22 minutes - 21 MBWe can never anticipate what’s going to come up in our lives. But if we have the foresight to nurture our team culture, collaboration, and support, we can create a team of leaders who will stand by us through our hardest times. Brandi Laffins always strove to make the top transactions for her team, but when unforeseen circumstances came her way, the supportive culture she’d fostered allowed her to step back and focus on what really mattered. I spoke with Brandi about what it takes to lift ...
Wellness vs. Greatness | Mindset Monday
August 15, 2022 11:02 - 1 minute - 2.71 MBAre you doing well? Or are you doing great? Be honest about that question. Because too often do I hear people saying that they’re doing “well enough.” But I dare to say that “well enough” isn’t “enough” at all. This is your life. And I’m going to challenge you to live it more fully. Watch now, right here.
10 Easy Ways to Automate Your Marketing | This Week in Marketing
August 15, 2022 11:00 - 19 minutes - 27 MBWouldn’t it be nice if you could just focus on working with clients instead of finding them? Well, that’s what happens when you automate your marketing! A lot of people think that truly automated marketing is something reserved for massive corporations with big budgets and access to fancy services, but Jason Pantana is about to show you that’s just simply not true. Jason is going to give you 10 ideas to start automating the easy way, so you can focus on the things you do best. Ready to att...
Delegating Your Way to Higher Productivity & a More Fulfilling Life | Luxury Code
August 11, 2022 11:30 - 27 minutes - 38.2 MBWhat does it take to build a MASSIVE social media following, create consistent inbound luxury business, and never miss an important family moment? The answer… Delegating tasks so you can focus on what really matters. For a long time, Shannon Gillette thought she could do everything by herself – because she actually could! But with a little push from her coach, she managed to find the exact type of assistance she needed to skyrocket her business. Today, she’s selling more houses (in a hi...
Leading During Crisis: Anticipation & Execution as a Real Estate CEO | Tom Ferry Podcast Experience
August 10, 2022 11:02 - 50 minutes - 93.6 MBWhether it’s a recession or a shift in the market, what does it take to display remarkable leadership during crisis? It’s hard to think of a better person to answer this question than Michael Hickman. Mike is an absolute titan of real estate. As the CEO of Seven Gables Real Estate, he manages 437 agents over six offices and has seven other business on top of that. This week, I spoke with Mike about what it takes to be the leader that people need during difficult times. He walked me t...
Building a Perfect Annual Marketing Plan for Your Database | This Week in Marketing
August 08, 2022 11:04 - 19 minutes - 26.5 MBWhat is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all along! Yes, your database and SOI is incredibly important… But how do you effectively market effectively to them over time? You need to have a PLAN. And a plan is exactly what Jason Pantana is going to give you. He’s going to tell you exactly what you need...
Question the Play / Play the Question | Mindset Monday
August 08, 2022 11:02 - 1 minute - 2.04 MBIf we’re looking to move the needle forward, where do we start? That’s a question, isn’t it? So, let’s start there. You know that I always say you need to run plays that work. And every play begins with a question. So, are you asking the right questions? Find out, right here.
Mic Drop Scripts and Shifts You Need for Buyers and Sellers | Confidence & Conversion
August 05, 2022 11:30 - 15 minutes - 22.3 MBAs the market adjusts, what are the conversations you need to be having with your buyers and sellers? Ideally, you will set realistic expectations, make them feel comfortable moving forward, and have plenty of “mic drop” moments that confirm your value. If you’re looking for all this and more, you need to watch this conversation I had with Phil Gerdes. If you don’t already know Phil from his hugely successful YouTube show “Rated PG,” you’ll know him after this as the guy who gave you some o...
Recession Pivots of a Flourishing Startup CEO | Tom Ferry Podcast Experience
August 03, 2022 11:02 - 27 minutes - 49.7 MBSome agents may feel today’s podcast guest is trying to take their job away. And we discuss that. But the way I see it, Jarred Kessler is an innovating entrepreneur pushing our industry forward. And you can learn from his example. As the founder of EasyKnock, a company that allows people to convert their home equity to cash without going through a bank, Jarred is helping not only homeowners but agents as well. This week, I spoke with Jarred about what it’s like to be the CEO of a...
How to Create a Supercharged Geographic Farming Team & Attract More Inbound Business | Team Builders
August 02, 2022 11:30 - 18 minutes - 16.8 MBYou know all about geographic farming, but what does it take to lead a successful geographic farming team? If you ask Lisa Doyle, she’d say it comes down to organization, discipline, and team structure. I talked with Lisa about the dynamics of geographic farming as a team effort, finding the right person to get you organized, and always choosing your hard. Lisa even shares her advice for doorknocking luxury homes which shows shocking results. Make sure to watch or listen to this episode, a...
What’s Your Recession Story? | Mindset Monday
August 01, 2022 11:02 - 1 minute - 2.33 MBI always say that difficult economies make the best agents. But what does this economy mean for you? Is it a story that you’re living in or part of a story you’re writing for yourself? This is a moment that will be gone before you know it, so watch this and decide what story you want to tell.
Build Your Brand and Generate Referrals Using Authentic Video | This Week in Marketing
August 01, 2022 11:00 - 25 minutes - 34.8 MBWhat does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate refer...
She Ran the World’s No. 1 Luxury Real Estate Office. Here’s Her Advice… | Luxury Code
July 28, 2022 11:30 - 34 minutes - 48 MBIf you haven’t heard the name Betty Graham, you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business. This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out there, whether they are running mega teams or just getting started. No matter what your goals a...
The End of the Solo Agent: Get Scaling to Get Unstuck | Tom Ferry Podcast Experience
July 27, 2022 11:02 - 28 minutes - 52.2 MBThis week, we’re going to take another dive back to last year’s Success Summit to talk about something that has only gotten more important since then – building a team. Right now, the market demands more of you then you can possibly manage alone, so why do so many agents continue to struggle when the solution is right in front of them? You’re not going to want to miss this segment where I lay out the basics of what you need out of a team and the easiest (and cheapest) ways to get started...
Peak Performance… Always! | Mindset Monday
July 25, 2022 11:02 - 4 minutes - 6.22 MBEver got news that throws you off your game at a critical moment? I have. And it sucks. But you’ve gotta pull yourself up and power through. Let me share with you how I handle this situation.
Newest Social Media Features of 2022: TikTok, Instagram, Facebook, and YouTube | This Week in Marketing
July 25, 2022 11:00 - 21 minutes - 30.4 MBSocial media features are always evolving. TikTok, Instagram, Facebook, YouTube… If you keep using these platforms the same way you have been for years, you may not even be taking advantage of them at all. That’s why this week, Jason Pantana is going to walk you through all the new (and even some yet unreleased) features and updates for the big 4 social media platforms. You’ll learn how to use TikTok like a natural, get the most out of Instagram, and impress all those people who though they...
Start Investing in Real Estate at Any Age | Tom Ferry Podcast Experience
July 20, 2022 11:02 - 23 minutes - 42.3 MBWith this year’s Success Summit right around the corner, I want to take a look back to last year’s. But first, I have a question. Do you own investment properties? And if you don’t, why not? It doesn’t matter how old you are or what’s going on in the market, because when done correctly, the best time to invest is almost always right now. To prove this, check out my panel with Deborah Bly and Eric Eickhof. Deb began investing in her 50s and is already sitting on $3 million in equity. ...
How to Lead a Real Estate Team in the Shifting Market | Team Builders
July 19, 2022 11:00 - 20 minutes - 19.3 MBThe market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust. Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down with Stephanie to discuss what it takes to be a great leader in today’s market, the conversati...
When “Try Harder” Isn’t Working | Mindset Monday
July 18, 2022 11:02 - 2 minutes - 4.43 MBHave you ever seen a fly banging itself against a windowpane? The fly believes that if it just keeps going, just bumps hard enough, it’ll get through. But you know that won’t happen… So why do we mimic this same strategy in our own lives? When we’re trying as hard as we can and are efforts aren’t working, what can we do? Find out, right here.
The 3 Ps of Engagement for Social Media Marketing | This Week in Marketing
July 18, 2022 11:00 - 10 minutes - 14.6 MBSo, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water. When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is go...
Go from Stagnant to Snowball with Your Instagram Following | This Week in Marketing
July 18, 2022 11:00 - 17 minutes - 24.7 MBHave you ever felt like you were stuck with a certain number of Instagram followers and couldn’t move beyond? It’s kinda a big deal, because a steady rate of growth shows the world you’re an account worth following – and an agent worth working with. So how do you get unstuck? Jason Pantana knows just the way, and this week he’s going to give you three tips to ride the Instagram algorithm to massive exposure. If you’re looking to grow a following that will keep generating business even in t...
CC_018 Stephanie Younger July 15, 2022 | Confidence & Conversion
July 15, 2022 11:30 - 16 minutes - 23.8 MBWhen it comes to real estate scripts, one size does NOT fit all. There are so many different prospecting situations you might find yourself in that one script just won’t cut it. You need winning real estate scripts for any occasion, and for that I know just the person to go to. Stephanie Younger is a $400-million producer whose team has already done a whopping 172 transactions so far this year. I sat down with Stephanie to role-play her proven scripts for four distinct situations – charity...
Creating Consistency through Systems in Luxury Real Estate | Luxury Code
July 14, 2022 11:30 - 33 minutes - 46.3 MBWhat does it take to generate and manage consistent volume in MEGA high-end luxury real estate? If you ask Mala Sander, she’d say that consistency comes from systems. Mala learned about creating optimized systems during her 20-year career at IBM, but those systems needed some adjusting when she began selling super-lux properties in the Hamptons. This week, Mala shares with me what works and what doesn’t in her market and how you can systematize your success in the high end. You don’t need ...
Finding Your Lane: How to Direct Your Focus When You’re Doing It All | Tom Ferry Podcast Experience
July 13, 2022 11:02 - 48 minutes - 89.3 MBSusan and Paul Kadilak are a powerhouse couple. Within a year of releasing their first video, their business shot up by 60%. Now they run a design and renovation business on top of their brokerage, and, oh yeah… they’ve even been nominated for an Emmy Award. But no matter how much they have on their plate, they never sacrifice the quality of anything they do. So, how do they manage their time so effectively? Paul says it comes down to “staying in their lane,” which might mean something a...
Do the Thing / Have the Power | Mindset Monday
July 11, 2022 11:00 - 54 seconds - 1.25 MBWhat do you want? Do you want more money? Better relationships? A healthier body? You can have anything you want, but it has to be reflected in your actions. If your behaviors don’t change, neither does your situation
Listing Presentation Role Play: The 95% Effective Script You NEED | Tom Ferry Podcast Experience
July 06, 2022 11:02 - 31 minutes - 57.9 MBThis week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities. And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission. Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one...
How to Get Organized with Tech Stacks and SOPs | Team Builders
July 05, 2022 11:00 - 39 minutes - 36.3 MBThe most frequent question that I get asked as a coach is, “How do I get organized?” As a CEO, I get it. Keeping your team organized is difficult… if… you don’t have your tech stacks and standard operating procedures in order. This week, I talked with Jack Lehr and Sara Cain of Tru Advantage Team, and Dan Barnett of The Jill Biggs Group about what it really takes to stay organized as a leader, from onboarding and offboarding to the tech stacks they can’t live without. This is a great conve...
Fill Your Heart | Mindset Monday
July 04, 2022 11:02 - 1 minute - 2 MBWe spend so much time thinking about what we need to do and how to do it. But every now and then we need to step back and ask “why” we’re working so hard. That’s what I want to talk to you about this week – the people and experiences that fill your heart with love – because at the end of the day, not much else really matters. Make sure to watch and then share what you’re grateful for in the comments.
How to Generate Referrals by Alleviating Fear and Being the Trusted Advisor | Confidence& Conversion
July 01, 2022 11:30 - 19 minutes - 27.8 MBWhen the headlines are spreading unwarranted fear, your No. 1 job is to be the trusted advisor for your community. It sure doesn’t hurt if this helps you generate referrals. But the way in which you advise your sphere makes a difference. David Caldwell has a process for getting one-on-one with the people in your network to alleviate the fear in your marketplace, nurture sellers years in the making, and, yes, generate referrals. This is possibly the most important thing you could be doing f...
Back to Basics: Plays that Work in Luxury Real Estate During ANY Market | Luxury Code
June 30, 2022 11:30 - 19 minutes - 27.2 MBThere are plays that work in luxury real estate during good markets, plays that work in bad markets, and then there plays that work in ANY market. And isn’t it funny how the things that always work are often the simplest (though maybe not the easiest)? Ann Howarth is a Rockstar luxury agent in Ventura who has worked with her coach Marc Prestera to adapt market immune practices for generating consistent listings. I sat down with Ann and Marc to discuss the conversations to have, the words th...
Branding and Marketing a Real Estate Family Business | Tom Ferry Podcast Experience
June 29, 2022 11:00 - 39 minutes - 72.9 MBMeet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right. Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real estate world Branding and marketing as a family Finding your ideal role in the company And wh...
How to Create a Social Media Content Plan | This Week in Marketing
June 27, 2022 11:00 - 14 minutes - 13.4 MBThese days it seems like everyone is obsessed with content calendars, but I’ll let you in on a little secret… there’s something even better than a calendar and that’s a social media content plan. They might sound similar, but there are some key differences. That’s why this week, Jason Pantana is going to show you the benefits of doing away with a rigid calendar, then take you through the “three Cs” of creating your own social media content plan. By the end, you’ll have the tools to make a m...
What Have You Been Putting Off? | Mindset Monday
June 27, 2022 11:00 - 59 seconds - 1.84 MBWhen the market makes an adjustment, it wouldn’t exactly make sense for us to keep on doing the same thing, would it? We need to adjust, too! In times like this, when I need to make an adjustment, I ask myself, “What decisions have I been putting off?” And when you think about the question, you might be surprised by the answer.
My Craziest Episode Yet (Packed with Listing Strategies!) | Tom Ferry Podcast Experience
June 22, 2022 11:00 - 28 minutes - 51.7 MBI’ll just say right off the bat that this is not the episode to miss. Right here in the studio, I have 15 of the most effective mega team leaders from the U.S. and Canada. We’re talking signature listing attraction strategies and we’re talking them fast – 3 minutes or less, per person. So, get a pen and paper, and a glass of wine, because you’re going to want to take notes. Oh, and if you’re listing on audio, you might want to pop over to the YouTube because these guys are a riot.
Reimagining the Perfect Team from the Bottom Up | Team Builders
June 21, 2022 11:00 - 36 minutes - 33.8 MBEmma Lefkowitz admits she’s made just about every mistake possible when building her real estate team. But it’s those experiences that have led her to putting together a powerhouse SEAL team with all the right systems for weathering any storm. She’s managed to adapt to changing and challenging markets, and that’s why this week I have Emma here to share her wisdom on growing, innovating, and managing an unstoppable machine of a team. If you’re seeing any gaps in your business, I’d make sure...
6 Ways to Leverage 1 Listing into MORE Listings | This Week in Marketing
June 20, 2022 11:00 - 21 minutes - 30.3 MBThe average days on market for listings is going up. This could mean that business is slowing down… or… it could be the perfect opportunity to make the most out of every listing! Because let’s be fair, you can’t fully leverage a listing that sells in a matter of hours. This week, Jason Pantana is going to show you six market channels that will help you use one listing to generate several more. Remember, a listing can either be just a sale or it can be a launch point for geometric growth. M...
The Tale of the Two | Mindset Monday
June 20, 2022 11:00 - 1 minute - 2.97 MBYou may have heard a story (or seen one play out in your life) of two nearly identical people with the exact same situation. But when they come to a fork in the road, one goes down the path of destruction, and the other goes down the path of improvement. But here is the kicker… They both chose their paths for the same reason… So, what made the difference? Watch the episode to find out!
Energize Your Language and Talking Points to Activate Your Buyers | Confidence & Conversion
June 17, 2022 11:30 - 17 minutes - 24.9 MBCompetition is tough out there for agents, sure… but consider what it’s like for buyers right now… Demand is high, inventory is low, and interest rates have interested buyers sitting on the fence. If you’re going to get them off that fence and into a home, you need to be working with the right knowledge and the right language. Lucky for you, I have Byron Lazine with me to give you some brilliant advice on educating your buyers about their wealth. Make sure to watch or listen, then start re...
Partnered Listings and Inspired Creativity: Your Ticket to Luxury | Luxury Code
June 16, 2022 11:30 - 27 minutes - 38.3 MBPartnered listings… Why would you anyone want to take half commission on a transaction when they could go for the whole things? Well, what if it meant way more transactions and your ticket into the world of super high-end luxury real estate? This week I talked with actor, theater director, and superstar NYC realtor Randy Baruh about how he used partnered listings and creative video to catapult into New York’s uber competitive luxury market. You could say he’s a pretty impressive guy, but wh...
Engineer EXTREME Growth by Attracting and Training Rockstar Salespeople | Tom Ferry Podcast Experience
June 15, 2022 11:00 - 44 minutes - 61.5 MBIt’s been said, “When you stop growing, you start dying,” and with the market as tough as it is right now, those words are more relevant than ever. That’s why this week I have mega team leaders Lindsey and DJ DellaSala and Mark Pattison in the studio to discuss engineering growth by finding and mentoring a Rockstar sales staff. If you’re looking to scale your sales (which you should be), these are the folks you need to hear from. So, make sure to watch or listen, like, subscribe, and...
Who’s Holding the Flower? | Mindset Monday
June 13, 2022 11:00 - 43 seconds - 1.33 MBWhen the competition heats up, so do the heads of everyone in the room. If someone directs their insecurities or frustrations at you, what do you do? Imagine they were offering you a flower instead of a dig. Do you have to take the flower? What happens if you don’t? Watch and find out…
4 Marketing Channels for Long-Term ROI | This Week In Marketing
June 13, 2022 11:00 - 15 minutes - 14.6 MBMarketing is a lot of work. You put all this effort into creating quality content, shooting informative videos, then you post it out there – and it’s disappeared before it even had time to breathe. But did you know that there are some marketing channels where posts age like fine wine? That’s right, your content will have a much longer shelf life if you know where to place it, and Jason Pantana is going to show you just that. Make sure to watch or listen. Also, please do me and Jason a big ...
Committed, Not Attached: How Dominant Thoughts Determine Success in Challenging Markets | Tom Ferry Podcast Experience
June 08, 2022 11:00 - 28 minutes - 51.7 MBChris Heller is the Chief Real Estate Officer at OJO labs, my former affirmation partner, and author of one of my favorite books of the year, “Dominant Thoughts.” I really can’t stress enough how important this book is for agents facing our current market. That’s why this week I’m talking with Chris about why he wrote it and how you can use the ideas it presents in your own life and business. It could change everything. I recommend you watch or listen to this quick podcast, then read...
What Happens when You Choose the Dream SEAL Team | Team Builders
June 07, 2022 11:00 - 31 minutes - 28.6 MBLast year Brian Ladd and his team closed over 200 transactions and did close to a quarter billion dollars in volume in an area of just 800 homes. Best part is… he only has a team of seven salespeople! Brian is like the Tom Brady of real estate – he knows exactly where to pass the ball in order to win the big game. I sat down with Brain to unpack why he chose this model of team, how he leads, and what kind of impact he’s making in his community. This is inspiring stuff for anyone at any sta...
4 Time-Tested Fundamentals for Generating MORE Listings | This Week in Marketing
June 06, 2022 11:00 - 20 minutes - 19 MBThis week, I want to take a step back and ask how you’re doing with generating your listing leads. So… how’s it going? Is your pipeline full? If it’s not, Jason Pantana is going to give you four of the best tactics/channels for generating listings and show you how to use them. He’ll even tell you exactly what kinds of videos you should be creating and how these channels work. Make sure to watch or listen, and then go to YouTube and hit that subscribe button to support us so we can keep sup...
Every Moment Matters | Mindset Monday
June 06, 2022 11:00 - 1 minute - 1.4 MBIs your schedule so full that you don’t know how to keep up with it all? I know mine is jam packed constantly… by design. Why? Because you never know which phone call is going to be the one that changes your life, and I can give you proof of that.