The Tom Ferry Podcast Experience

From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it.   That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down.   If Jen and Chris ...

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by...

Halftime Huddle | Mindset Monday

182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.

Move With Confidence | Mindset Monday

Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.

Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience

When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more.   This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way.   To do this, we’re covering: The best time to launch a listing How to market your Open House for optimal success Turning your database into ravi...

TWiM_074How to Conquer Fear of the Camera on Social Media Video | This Week in Marketing

What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and...

Winners Always Do This... | Mindset Monday

What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.

Regaining Confidence and Certainty in Today’s Market | Tom Ferry Podcast Experience

As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place.   Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that.   For those who feel that way, this episode of the Tom...

Top 10 Real Estate Marketing Musts for New Agents | This Week in Marketing

What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if y...

Sustainable Enthusiasm | Mindset Monday

If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

The Greatest Competitive Advantage | Summit Keynote Speaker Shawn Achor

What is the greatest competitive advantage in modern economy?   Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness.   That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful.   So, how do you unlock happiness before achieving your desir...

Annual Equity Review: The Supercharged Real Estate CMA | This Week in Marketing

If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them?   In this episode of This Week in Marketing, Jason Pantana talks with lead generation ma...

Commit or Quit | Mindset Monday

We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you.   To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out.   I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now.   The fact is, real estat...

8 Traits of the Best Real Estate Agents in the World | Tom Ferry Podcast Experience

What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world?   Is it how much money they make and the influence they hold over their communities? Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now.   For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the...

4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing

What is a summer real estate takeover?   Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…   While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.   In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real e...

When You Get Squeezed | Mindset Monday

The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.      

Understanding Home Prices and Homeowner Motivations | Tom Ferry Podcast Experience

Today's market requires more from agents than just understanding home prices.   You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear.   On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters ...

Real Estate Fame Assets: Your Ticket to Brand Recognition | This Week in Marketing

Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost...

What Do You Want? | Mindset Monday

What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.

Tom Ferry’s Best 6-Minute Advice for Real Estate Agents| Tom Ferry Podcast Experience

People ask me all the time what my best advice for real estate agents is in today’s market.    In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is.   It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.

Real Estate Micro Farming: The Gateway to Consumer Trust | This Week in Marketing

What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming i...

Struggle & Success | Mindset Monday

Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.

Kirsten Jordan Shares 3 Rules for Managing Your Life | Tom Ferry Podcast Experience

In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home.   Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day.   And yet she ...

Warming Up Cold Contacts from Your Real Estate Database | This Week in Marketing

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it? There are effective ways to warm up your cold real estate databas...

Be a Shot Caller | Mindset Monday

Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.  

Brilliant Investment & Tax Advice for Realtors | Tom Ferry Podcast Experience

You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money…   But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including: The best business structure to file The benefits of inve...

Starting DM Conversations with Social Media Leads | This Week in Marketing

In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avat...

Prioritize Until It’s Painful | Mindset Monday

Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.

Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience

You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence.   On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands.   Malte ran a survey wit...

The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing

Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.   In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage...

Show Up Every Day | Mindset Monday

This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.

Combat Veteran to San Antonio’s Top Real Estate Agent | Tom Ferry Podcast Experience

This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year.   In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experienc...

4 Channels to Multiply Your Real Estate Listings | This Week in Marketing

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four...

Challenge to Champion | Mindset Monday

Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.

4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience

Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town…   Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times.   On this episode of the podcast, I’m joined b...

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The Importance of Letting Go | Mindset Monday

When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.

Crucial Real Estate Trends that Agents Need to Know | Tom Ferry Podcast Experience

Are you familiar with the T3 Sixty Annual Trends Report?   Because you should be.   Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets.   On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important re...

Top Real Estate Coaches on Marketing for Listings

The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings. So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with...

Embrace the Pain | Mindset Monday

Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.

Critical Conversations in Real Estate Marketing Videos | Tom Ferry Podcast Experience

The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say?   Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of th...

4 Advanced Google Business Profile Optimizations | This Week in Marketing

Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google c...

3 Q2 Priorities | Mindset Monday

Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.

Smart Real Estate Investment for Beginners | Tom Ferry Podcast Experience

In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust?   To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you ...

Become the Real Estate Thought Leader on Social Media | This Week in Marketing

What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert ...

Forget Your Environment | Mindset Monday

Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.

Top Agents Show You How to Get More Listings | Tom Ferry Podcast Experience

As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second.   Then the question is, how do you learn that?   The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies ...

”Done” Beats ”Perfect” | Mindset Monday

Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.

Patricia Fripp’s Top Techniques for Better Presentations | Tom Ferry Podcast Experience

My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence.   This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that ...

Resistance vs. Persistence | Mindset Monday

Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.