The Tom Ferry Podcast Experience
1,206 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 1.1K ratingsGreatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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Episodes
From Debt to $400k Savings: Breaking Poor Money Habits | Tom Ferry Podcast Experience
November 15, 2023 11:02 - 35 minutes - 65.5 MBIt doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want. Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise one...
5 Real Estate Marketing Channels That Will Dominate in 2024 | This Week in Marketing
November 13, 2023 11:10 - 24 minutes - 34.1 MBWhen we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024. It’s been...
Your Social Media Mindset | Mindset Monday
November 13, 2023 11:02 - 1 minute - 2.9 MBDo you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.
20 Ways to Create a Listing Chain Reaction | This Week in Marketing
November 06, 2023 11:22 - 22 minutes - 33 MBWhat is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing. On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies...
Eliminating Confirmation Bias | Mindset Monday
November 06, 2023 11:02 - 1 minute - 3.1 MBIf you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.
Heroic Action in Life & Real Estate | Tom Ferry Podcast Experience
November 01, 2023 11:02 - 20 minutes - 37.2 MBWhat comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting on the largest scale possible to serve as many people as he can. In my book, that is the def...
When Your Back’s Against the Wall | Mindset Monday
October 30, 2023 11:02 - 1 minute - 3.3 MBCan you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.
The Story of the Greatest Real Estate Transaction Ever | Tom Ferry Podcast Experience
October 25, 2023 11:02 - 9 minutes - 22.6 MBHave you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market. For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll g...
The Enduring Power of Real Estate Print Marketing
October 23, 2023 11:55 - 39 minutes - 56.5 MBReal estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!) In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acr...
Discomfort WORKS | Mindset Monday
October 23, 2023 11:02 - 1 minute - 1.97 MBWant to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.
Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience
October 18, 2023 11:02 - 38 minutes - 70.6 MBYou may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about. The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit whe...
Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing
October 16, 2023 11:30 - 23 minutes - 34.2 MBBuilding a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content. Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path...
A “$100k” Strategy | Mindset Monday
October 16, 2023 11:02 - 1 minute - 2.88 MBHave you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year. We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few m...
How YOU Can Fix the Real Estate Market | Tom Ferry Podcast Experience
October 11, 2023 11:02 - 38 minutes - 70 MBSuperman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters. For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some ...
Branding Strategies for the Agent of the Future | This Week in Marketing
October 09, 2023 11:44 - 14 minutes - 21.5 MBThe agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand. In this episode of This Week in Marketing, Jason Pantana shows you some of th...
Measurement Over Time | Mindset Monday
October 09, 2023 11:02 - 45 seconds - 1.4 MBWe as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.
10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing
October 02, 2023 11:30 - 17 minutes - 25.1 MBMarketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling. While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into y...
On Your Deathbed | Mindset Monday
October 02, 2023 11:02 - 1 minute - 3.25 MBWhen you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.
Real Estate Q&A: Expert Coaches Solving Agent Problems | Tom Ferry Podcast Experience
September 27, 2023 11:02 - 47 minutes - 86.1 MBYou won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered. We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A t...
9 Jaw-Dropping AI Tools for Real Estate Agents | This Week in Marketing
September 25, 2023 11:30 - 21 minutes - 31.1 MBThe best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars. We’re in an AI world, and the agent who is ahead of the game will be the one who wins. On this episode of This Week in Marke...
Finish This Year Strong | Mindset Monday
September 25, 2023 11:02 - 1 minute - 2.95 MBIt’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.
The Crazy, Inspiring Real Estate Journey of a Top Broker | Tom Ferry Podcast Experience
September 20, 2023 11:02 - 1 hour - 110 MBThis episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market. You’ll hear his inspiring story of losing everything when his father went to prison, being backed into a corner when he had h...
4 Must-Make Adjustments to Your Weekly Email Newsletter
September 18, 2023 22:39 - 12 minutes - 19.2 MBYour weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments...
Plan for Resistance | Mindset Monday
September 18, 2023 11:02 - 1 minute - 2.64 MBYou want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for. And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to a new challenge all our coaching members are taking on. It’s called “100k in 100 Days,” and i...
The 7 Most Common Real Estate Questions – ANSWERED | Tom Ferry Podcast Experience
September 13, 2023 11:02 - 1 hour - 148 MBWhat are the most common real estate questions that agents ask me and my coaches? They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else. A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are RE...
What 2 Decades Means to Me | Mindset Monday
September 11, 2023 11:02 - 56 seconds - 1.75 MBTwenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.
The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing
September 11, 2023 11:00 - 17 minutes - 26.4 MBReal estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video perfo...
How to Install Unstoppable Confidence & Get More Listings | Tom Ferry Podcast Experience
September 06, 2023 11:02 - 59 minutes - 109 MBIf you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today. There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it. In this clip from my recent Success Summit, I share ...
Somebody Will Step Up | Mindset Monday
September 04, 2023 11:02 - 1 minute - 1.95 MBWhen I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.
The Recruiting Code: Best Recruiting Practices for RE Teams | Tom Ferry Podcast Experience
August 30, 2023 11:02 - 48 minutes - 89 MBIt’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses. Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humaniz...
This Week in Marketing’s Best Social Media Strategies | 2023
August 28, 2023 11:30 - 18 minutes - 26 MBOver the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all. That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estat...
The 20/1 Real Estate Rule | Mindset Monday
August 28, 2023 11:02 - 1 minute - 3.21 MBIf you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.
Exposure = Confidence | Mindset Monday
August 21, 2023 11:02 - 1 minute - 2.92 MBWhy is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.
The Best Ai for Real Estate Agents to Scale their Businesses| Tom Ferry Podcast Experience
August 16, 2023 11:02 - 32 minutes - 58.8 MBPlainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time. Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him...
6 Channels for Winning More Agent-to-Agent Referrals | This Week in Marketing
August 14, 2023 15:05 - 22 minutes - 32.1 MBIf you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that. He’ll help you build a network of lik...
Strength is in the Struggle | Mindset Monday
August 14, 2023 11:02 - 1 minute - 2.27 MBImagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.
A Real Estate Action Plan for Getting on Track | Tom Ferry Podcast Experience
August 09, 2023 11:02 - 28 minutes - 51.7 MBYou need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan. In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been i...
9 Google Business Profile Ranking Cheat Codes | This Week in Marketing
August 07, 2023 11:30 - 24 minutes - 34.7 MBReal estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: ...
Finding Inspiration | Mindset Monday
August 07, 2023 11:02 - 1 minute - 2.51 MBFinding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.
Surviving a Real Estate Team Implosion | Tom Ferry Podcast Experience
August 02, 2023 11:02 - 33 minutes - 46.2 MBA real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode. When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through ...
Navigating Privacy & Tracking in Digital Marketing | This Week in Marketing
July 31, 2023 11:47 - 33 minutes - 47.8 MBTracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be h...
You Know What to Do | Mindset Monday
July 31, 2023 11:02 - 56 seconds - 1.73 MBIf you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.
Digital Real Estate Events for Recruiting & Referrals | Tom Ferry Podcast Experience
July 26, 2023 11:02 - 23 minutes - 44 MBDigital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals. Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and ne...
Crafting a Killer Instagram Bio for Generating Leads! | This Week in Marketing
July 24, 2023 11:31 - 19 minutes - 27.5 MBLet’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you. In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of stru...
Massive Breakthrough | Mindset Monday
July 24, 2023 11:02 - 2 minutes - 3.69 MBThis is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.
Getting the Listing Appointment in a Low Inventory Market | Tom Ferry Podcast Experience
July 19, 2023 11:02 - 37 minutes - 69.5 MBIn a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of. Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change? If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listin...
10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing
July 17, 2023 11:30 - 31 minutes - 45.1 MBThere are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, m...
First Step to Closing Loops | Mindset Monday
July 17, 2023 11:02 - 1 minute - 1.97 MBAre there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.
The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience
July 12, 2023 11:02 - 31 minutes - 57.6 MBIf you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects. Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her a...
The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing
July 10, 2023 22:50 - 14 minutes - 20.5 MBDid you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, be...