The Tom Ferry Podcast Experience
1,217 episodes - English - Latest episode: 4 days ago - ★★★★★ - 1.1K ratingsGreatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
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Episodes
An Ad Retargeting Strategy to Save You Time and Build Your Confidence | Confidence & Conversion
June 03, 2022 11:30 - 20 minutes - 29 MBIn this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you! I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe, has used this powerful strategy to skyrocket her business, save a ton of time, and build a wolf-like ...
What’s HOT and What’s NOT in Luxury Real Estate | Luxury Code
June 02, 2022 11:30 - 28 minutes - 39.4 MBIf you don’t know Tim Smith, you should. He’s one of my personal clients serving the whole Coastal Orange County area, brought in over $803,000,000 in volume last year, AND he’s speaking at Summit this August. The guy is on FIRE, so he clearly knows a thing or two about what’s hot and what’s not in luxury real estate today. I sat down with Tim to talk about the state of the market, how to educate your clients to the fact that it’s the best time ever to buy, and where you should be focusing ...
Objection Handling with Dignity and the 6 Ps of First Impressions | Tom Ferry Podcast Experience
June 01, 2022 11:00 - 51 minutes - 47 MBHow many reasons have you heard for someone not wanting to sell their home? How many reasons have people had for going with other agents? People have tons of excuses, but YOU DON’T, because Phil Jones is here to give you Exactly What to Say. Phil is the author of that phenomenal book I’ve been raving about for months and also the keynote speaker at our upcoming Success Summit! You’re going to learn how to handle just about any objection, stand out on your website and in your marketing, and ...
Only Feedback Exists | Mindset Monday 174
May 30, 2022 11:00 - 2 minutes - 5.67 MB VideoFailure is only as real as you make it. That’s not some corny line; it’s a fact. You can choose to see failure or choose to see feedback. When you choose feedback, failure isn’t even an option.
The Top 5 Dos and Don’ts of Successful Email Campaigns | This Week in Marketing
May 30, 2022 11:00 - 19 minutes - 36.4 MBDid you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email? Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you how to do (and not do) just that. Make sure to watch or listen, like, subscribe, and leave a co...
Everything You Need to Know About Branding from two of the Greatest Minds in Real Estate Marketing | Tom Ferry Podcast Experience
May 25, 2022 11:00 - 1 hour - 162 MBEveryone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? What is the difference between your brand and your marketing? What are the pillars of a successful brand story? Where does YOUR true brand come from? To answer these and so many more questions, I sat down with two of the kings of branding, Marc Davison of 1000wa...
The No.1 Trait of a Recession-Proof Team and How to Get It | Team Builders
May 24, 2022 11:00 - 30 minutes - 28 MBLet’s not beat around the bush… We ARE in a recession. Maybe it’s not a housing recession, but this is no time to kick our feet up and take it easy. Getting more than our share of the market takes a dialed-in team with no weak links – and that takes some serious accountability. This week, I spoke with Lydia Gable about the importance of drive, the necessity of hard conversations, and how happy everyone can be when you find the right balance. If you feel like your team could benefit from ...
The 5 Daily Essentials | Mindset Monday
May 23, 2022 11:00 - 2 minutes - 5.85 MB VideoDo you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.
The 5 Daily Essentials
May 23, 2022 11:00 - 2 minutes - 5.85 MB VideoDo you ever just have crappy days? If you do, I bet it comes back to one of five things that you either skipped or didn’t get enough of. I call these my MEDSS. We all need to take them, because when you get the right dose, every day is a great one.
Props and Pillars of a Luxury Marketing Arsenal | This Week in Marketing
May 23, 2022 11:00 - 40 minutes - 36.9 MBIt’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business. To compete ...
Advanced Buyer Tactics from 4 Great Women of Real Estate | Confidence & Conversion
May 20, 2022 11:30 - 25 minutes - 35.9 MBTough market, you say? No time to mess around, then. I have one, two, three, FOUR of the most amazing women in real estate here in the studio to help me answer the questions, “How do we get those buyers off the fence, and how do we do it faster?” Sarah Allen, Jen Dillard, Keri White, and Glennda Baker not only answer that question – they do it with enough precision to leave time to talk about (obviously) time management and even to give you a few video tips.
Savage Marketing Advice from Polite Canadian People | Tom Ferry Podcast Experience
May 18, 2022 11:00 - 40 minutes - 74.9 MBCanada… The land of hockey, poutine, polite manners, and brilliant real estate marketing innovation. This week I have four of our gigantic neighbors’ top agents – Steven Kim, Sean Ryan, Janet Miller, and Brad McCallum – here to talk about their iconic marketing moments. Besides just marketing, our friends also have some killer advice on setting boundaries, creating a work/life balance, and refining your sphere. You’ll be ‘surry’ if you miss this one, so make sure to watch or list...
Jump Back into Momentum | Mindset Monday
May 16, 2022 11:00 - 1 minute - 2.88 MB VideoWe all fall down sometimes, get into a mood or a creative drought. When things start to slow down, what is the fuel that gets you fired back up?
Your ‘Call to Action’ – What to Say and Where to Put It | This Week in Marketing
May 16, 2022 11:00 - 14 minutes - 13.4 MBWhat’s the point of putting so much time into social media if all it does is get you likes? The thing is… social media DOES NOT get you business unless you position it to. This week, Jason Pantana is going to show you how to do just that, by displaying your menu of services and using CTAs to invite business into your life. Speaking of CTAs, I could tell you all about them here, or I could tell you to watch or listen for yourself.
Jump Back into Momentum | MSM 172
May 16, 2022 11:00 - 1 minute - 2.88 MB VideoWe all fall down sometimes, get into a mood or a creative drought. When things start to slow down, what is the fuel that gets you fired back up?
Daring to Be Yourself: TikTok Tactics for Profit and Popularity | Tom Ferry Podcast Experience
May 11, 2022 11:00 - 26 minutes - 47.8 MBPhil Gerdes has always been a super-scaler, Rockstar agent. But this last December, Phil attended a particularly intense mastermind that changed his entire approach to video, branding, and communicating to his audience. As soon as he returned home, he called an emergency meeting with his entire team to tell them that everything was about to be different. And the results have been extreme. His following has grown almost 50x what it was just a few months ago, and he’s become something of a...
Train Only A-Players with the Perfect Onboarding Process | Team Builders
May 10, 2022 11:00 - 49 minutes - 45.3 MBDo you run a team where your agents aren’t performing at a top level? Are you starting to build a team and aren’t certain of how to onboard your agents? The first thing you need is a coach. The second is to listen to the process Steve Rovithis uses. Steve runs one of the biggest “teamerages” in the country, with over 120 salespeople across four regions. It’s not surprising that Steve studied biology in college, because he has a fundamental understanding of how things grow, and this week he ...
5 Digital Ad Ideas for Better Content and a Bigger Audience | This Week in Marketing
May 09, 2022 11:00 - 15 minutes - 14.5 MBWe see ads everywhere, all the time, every day. Most of us feel like we’ve become immune to advertising… until suddenly we’re not. Why do some ads work on us while others become white noise? It’s not by accident. This week, Jason Pantana is going to take you through the different types of digital ads offered by Google and social media, then give you five strategies to fill the content of those ads and reach a wider audience. If you’d like to get better results from your digital advertising...
What If This Works? | Mindset Monday
May 09, 2022 11:00 - 1 minute - 2.18 MBMost of the time, questions are just questions. You ask them when you want answers. But sometimes the way you choose to ask yourself a question is the answer itself. Could changing the tone of your questions change your life? It’s up to you.
Vulnerability: The Secret Sauce of Success, Happiness, Leadership, and Life | Confidence & Conversion
May 06, 2022 11:30 - 23 minutes - 32.2 MBThis week, we’re talking about a unique (and potentially more powerful) form of confidence. Dan Prud’Homme is a master salesman. He always said he only wanted to sell and had no interest in managing. But then something happened, and now Dan is running a super successful “teamerage” where he devotes all his energy to helping other agents discover their own power. I sat down with Dan expecting to talk about how to close more deals, and he definitely delivers that. But what he also delivers is...
How to Beat the Inventory Shortage with Tenacity and Service | Luxury Code
May 05, 2022 11:30 - 20 minutes - 28.7 MBTimes are changing all over the country. In Austin, Texas, there are close to 15,000 licensed agents, and last year they all had to split an inventory of just around 900 homes. As you’d expect from this kind of market, the top 10% of agents rise to the top and close nearly all the deals. So, how do we get into the 10%, and even better – how do we stand out as the luxury agent of choice? Discussing this question with me is Monica Fabbio. We’re talking big money sales and how Monica is managi...
Data Trends from Industry Experts Every Agent Needs to Know | Tom Ferry Podcast Experience
May 04, 2022 11:00 - 49 minutes - 67.6 MBIt’s a very special day at the Tom Ferry Podcast Experience. We have the geniuses behind HousingWire, Clayton Collins (CEO) and Sarah Wheeler (editor-in-chief) here to share their insights on the current market trends, so you can be the most informed agent in your market. We’re talking inventory, inflation, the best times to buy, the war in Ukraine, and so much more. Gahh! I just want to tell you everything now! But that’s not close to possible. You’ll just have to watch or listen for yo...
3 Questions for Courage | Mindset Monday
May 02, 2022 11:00 - 2 minutes - 3.14 MBWhat good has fear ever brought into your life? Fear holds us back from doing the things we love, the things we were born to do. Whenever I face a potentially frightening situation, I ask myself three questions. You should too.
Zero Budget, High Engagement Video Marketing Strategies | This Week in Marketing
May 02, 2022 11:00 - 16 minutes - 22.8 MBDo I really need to give you yet another reason to concentrate your efforts on video marketing? How about this… Since Jeremy Knight started getting serious about video in 2019, he’s gotten his marketing expenses down to ZERO and pulled in 1.2 million dollars in GCI just last year. I guess you don’t need to spend money to make money… This week, I sat down with Jeremy to discuss some of the strategies he uses to make his videos stand out, drive engagement, and generate massive income. It all...
Living Your Brand: Shaping Your Life and Business to Fit You | Tom Ferry Podcast Experience
April 27, 2022 11:00 - 54 minutes - 75.3 MBEmily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate, because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family. It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spo...
Living Your Brand: Shaping Your Life and Business to Fit You
April 27, 2022 11:00 - 54 minutes - 75.3 MBEmily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate, because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family. It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spo...
Never Ask for Easy | Mindset Monday
April 25, 2022 11:00 - 57 seconds - 2.19 MB VideoWhere does certainty come from? It’s not from the road you haven’t yet traveled. Certainty comes from where you’ve been and how you’re thinking, right now. You’re stronger than you were, because at some point you decided to embrace the challenge.
Never Ask for Easy | Mindset Monday 169
April 25, 2022 11:00 - 57 seconds - 2.19 MB VideoWhere does certainty come from? It’s not from the road you haven’t yet traveled. Certainty comes from where you’ve been and how you’re thinking, right now. You’re stronger than you were, because at some point you decided to embrace the challenge.
Social Media Musts for Every New Real Estate Agent | This Week in Marketing
April 25, 2022 11:00 - 22 minutes - 31.2 MBThe obvious way to achieve success in real estate is to have a ton of experience and a huge network – basically, already be successful. The other way is to think smarter and get yourself off on the right footing. When your brand is strong enough, experience doesn’t matter. If you’re a new agent, Jason Pantana and I are going to give you the social media strategies you absolutely need to compete with the big fish in your market. And if you’re an established agent, you can go ahead and skip ...
A Modernist Approach to Applying LPMAMA(S) | Confidence & Conversion
April 22, 2022 11:30 - 14 minutes - 14 MBWe have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients. But this isn’t your mama’s LPMAMA. No, Doug’s made it cleaner, meaner, and added a bonus “S” at the end, which (just like an “S” at the end of most words) multiplies its potential. If now is your first time hearing about it, this is the best way to learn. And if you already know LPMAMA, Doug’...
A Modernist Approach to Applying LPMAMA(S)
April 22, 2022 11:30 - 14 minutes - 14 MBWe have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients. But this isn’t your mama’s LPMAMA. No, Doug’s made it cleaner, meaner, and added a bonus “S” at the end, which (just like an “S” at the end of most words) multiplies its potential. If now is your first time hearing about it, this is the best way to learn. And if you already know LPMAMA, Doug’...
From Waiter to Beverly Hills Super Realtor: YouTube Genius for Luxury Greatness | Luxury Code
April 21, 2022 11:30 - 50 minutes - 69.7 MBYou don’t just step into multi-million-dollar Beverly Hills listings and start making a fortune. First, you want to find the right mentor, perfect your conversion strategy, and find out what makes your marketing special. Basically, you want to be like Ben Belack. This week, I sat down with Ben and Jason Pantana to decode Ben’s powerful sales and marketing tactics, including some indispensable advice for using YouTube in a smarter way. If you’re looking to move up your price point, this mig...
Prioritize People Over Profits to Thrive in Today’s Housing Market | Tom Ferry Podcast Experience
April 20, 2022 11:00 - 33 minutes - 46.2 MBDarin Marques was bartending when he decided to get into real estate back in 2009 – not exactly an easy time to get your start. But it didn’t take long until Darin was one of the top luxury agents in Las Vegas. You could say that Darin knows a bit about thriving in a tough market, and this week he shared with me some of the ways he continues to beat the competition in this one, including: The necessity of a client-first mindset Taking care of your agents to increase their production T...
Gain Velocity by Aligning Your Operations | Tom Ferry Podcast Experience
April 19, 2022 19:23 - 55 minutes - 101 MBGreetings from the Mohegan Sun Hotel and Casino in beautiful Uncasville, Connecticut! I’m here with Super-Team, Byron Lazine and Nicole White. When Byron and Nicole met back in 2016, they recognized the rare opportunity for a mastermind partnership which couldn’t be passed up, even if it meant relocating and beginning a new team from day one. Good thing they did, because today they’re running multiple monster businesses, putting out several regular shows, and are continuing to scale at a ri...
My Big 4 | Mindset Monday
April 18, 2022 11:00 - 1 minute - 3.03 MBWhat are the most important things that you can do to create your own success? I used to ask my mentors this question over and over again, and the answer was always the same. And guess what? It works
7 Super Common Video Mistakes to Avoid | This Week in Marketing
April 18, 2022 11:00 - 9 minutes - 12.9 MBThe greatest marketing medium which has ever existed in the history of the universe? Yeah, it’s video! It’s so powerful, so effective, and so… EASY to make mistakes with! This week, Jason Pantana is going to walk you through seven of the most common mistakes real estate agents make in their video content. And if you want advice on how to overcome these mistakes, I’ll tell you right here… Know about them and stop doing them! It’s that easy! Watch or listen, then leave a comment on YouTube w...
My Big 4 | Mindset Monday 167
April 18, 2022 11:00 - 1 minute - 3.03 MBWhat are the most important things that you can do to create your own success? I used to ask my mentors this question over and over again, and the answer was always the same. And guess what? It works
Start with the End in Mind: Building the Right Teams to Scale Your Businesses | Team Builders
April 12, 2022 11:00 - 27 minutes - 50.9 MBYou may remember on last week’s Confidence & Conversion, Doug Edrington used the phrase “tactical winning and strategic losing.” This week, Doug and his longtime friend Malcolm Godwin are going to unpack exactly what that means and why strategic loses might sometimes beat out momentary wins when it comes to playing the long game. Doug and Malcolm each run multiple businesses with phenomenal success (Doug’s team has a whopping average of 42 transactions per agent) and on this Team Builders, ...
Turn Results into Plays | Mindset Monday
April 11, 2022 11:00 - 1 minute - 2.04 MBIt’s still the beginning of Q2, still the time to look back at your Q1 and make strategies. If you keep doing the same thing over and over again, you’re going to keep getting the same results. So, take a look at your playbook. What does your effort get you?
The Ultimate Email Trifecta for Generating Listing Leads | This Week in Marketing
April 11, 2022 11:00 - 18 minutes - 33.1 MBI’ll just say it: you’re not sending enough emails! I know what you’re thinking… “Nobody reads emails anymore!” But here’s the thing: When done correctly, email is actually one of the most effective marketing channels out there. This week, Jason Pantana is going to share a case study in which a specialized email strategy is generating up to 45 directly attributable listing leads every month! Then, he’s going to walk you through the process of how to write them, build them, and when to send ...
Win More Buyer Offers by Working Them from Every Angle | Confidence & Conversion
April 08, 2022 11:30 - 8 minutes - 7.75 MBThings are TOUGH out there right now. When the demand is this high, your average buyer is likely going to lose the first five properties they set their heart on. What can we do to make our offers stand apart from the rest? Helping me answer that question is one of the most productive agents in the entire industry, Doug Edrington. This week on Confidence & Conversion, Doug is going to offer you some advice on fostering trust, creating relationships with listing agents, and making each buyer...
Unfolding Your Luxury Brand: Aligning Your Story, Work Ethic, and Ambitions | Luxury Code
April 07, 2022 11:30 - 23 minutes - 22.3 MBMarketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure. This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explai...
Create More Content in Less Time with these 4 Types of Posts | This Week in Marketing
April 04, 2022 11:00 - 13 minutes - 25.4 MBLet’s face it, social media can be exhausting. You got into real estate to sell houses, not be an Instagram star! There are so many now: Facebook, Instagram, YouTube, TikTok. And they are all STARVING for content. If you’re going to dominate social, you need to produce a huge amount of quality content in a short amount of time, so you can get on with your business. But I promise you, it’s worth it. That’s why Jason Pantana is here to show you just how easy it can be when you use four specia...
Rules for Being a Leader | MSM 166
April 04, 2022 11:00 - 1 minute - 2.83 MBTrue leaders don’t just happen. Being a leader comes from your character, your personal psychology, the rules you live your life by. It starts in your mind and translates to the world. I’ll tell you my rules, but one size doesn’t fit all. I want to hear YOUR rules. Let me know in the comments.
Investor to Agent and Beyond: The Art of Reinvention with Andy Dane Carter
March 30, 2022 11:00 - 49 minutes - 90.1 MBGrowing up in poverty, Andy Dane Carter knew that if he was ever going to escape his situation and establish a legacy, he’d have to completely reinvent himself. Today, Andy has reinvented many times over, from a sommelier to running a marketing company, a real estate investor, a builder, and now an agent. This week, Andy joined me to discuss the journey of his career and how he’s become a powerhouse in his market in a record amount of time. Some of his secrets include: The crucial skill of...
Balancing Act: How a Married Couple Built 5 Businesses in 5 Years | Team Builders
March 29, 2022 11:00 - 28 minutes - 51.8 MBGalen Callahan and Sergio Gonzalez have been married for 13 years, have five daughters together, and in the last five years they have built… you guessed it… FIVE different companies. Where most people would be spinning out of control, Galen and Sergio have found a way to manage their businesses and their home life with ease and efficiency. On today’s episode of Team Builders, this dynamic duo shared with me some of their secrets, including: Pivoting when circumstances change Playing to e...
Find Your One Reason | Mindset Monday 165
March 28, 2022 11:00 - 2 minutes - 5.36 MBHave you ever made a promise to yourself that you truly believed in, only to break it a few weeks or months later? What caused you to give up? There are a million reasons to quit, but you only need one reason to keep going.
3 Tips for Better Lead Communication | This Week in Marketing
March 28, 2022 11:00 - 5 minutes - 10.2 MBThe federal government has made it mandatory that CRMs allow people to opt out of automatic text messages. There is nothing we can do about that, but also… why would we want to? Having people opt-out of our messages allows us to give more focused attention to the people who are actually interested. This week, I have Tom Toole on to share three tips for better communication with your leads. Stop wasting time chasing dead ends and put your energy where it matters. You’ll want to watch or lis...
Get Your Offers Accepted by Trusting the Process | Confidence & Conversion
March 25, 2022 11:30 - 6 minutes - 6.78 MBHave you ever hit a rough patch where your offers just aren’t getting accepted? You were probably asking yourself what you did or said wrong, and the answer might be nothing. It’s because you didn’t trust the process! Jeff Mays coaches an agent who recently wrote 17 offers and got 16 accepted. How? By taking a breath, slowing down, and saying the right things at the right time. You can hit all the marks, but if you don’t hit them in order, you’re making everything harder for you and your cl...
Opening the Doors to Success in Real Estate Investing | TFPE 166
March 23, 2022 11:00 - 58 minutes - 107 MBIt almost sounds like a fairy tale… A 19-year-old kid buys a dying business on credit, makes a profit on it, then uses all his earnings to invest in real estate. By the time he’s 33, he owns 700 units, lives a totally fulfilling life, and isn’t slowing down yet. This is my man, Eric Eickhof. He might be young, but he’s wise, hungry, and as seasoned as anyone in the investment game. This week, I sat down with Eric to discuss how he got started in investment real estate and how you could t...