Built For The Game with Rob Cressy
741 episodes - English - Latest episode: 3 days ago - ★★★★★ - 56 ratingsWelcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence by helping you develop powerful habits, routines, and mindsets that serve you. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
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Episodes
EP-310 Jason Dufner Signs Sponsorship With Dude Wipes
January 14, 2019 13:25 - 19 minutes - 13.3 MBJason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it is a match made in heaven. Sean Riley, Chief Executive Dude at Dude Products, joins Rob Cressy to talk about how the sponsorship between Dude Wipes and Jason Dufner came to fruition. Why was Jason Dufner the perfect golfer for Dude Wipes? How is Dude Wipes measuring the success of this sponsorship? W...
EP-309 5 Habits To Help You Have The Best Year Of Your Life
January 07, 2019 17:21 - 9 minutes - 6.32 MBIf you are committed to making this the best year of your life then this episode is for you. Rob Cressy shares 5 habits and routines that are part of his daily life that can have a positive impact on yours. These include: setting your positive vibe for the day by listening to Bob Marley, using a daily primer to ask yourself 10 questions in the morning, doubling down on gratitude, crushing it right out of the gate on Monday morning, and living in action. - In each episode of The Sports Market...
EP-308 Tailgating Marketing with John Mikulec
December 17, 2018 12:56 - 13 minutes - 9.13 MBThere are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates? Why...
EP-307 Athlete Marketing & Behind The Scenes Of Working In Sports with Lauren Walsh
December 10, 2018 13:20 - 29 minutes - 20 MBThe opportunity for professional athletes to grow their brand has never been bigger than it is now. Lauren Walsh, Founder of LW Branding, joins Rob Cressy to talk about athlete marketing plus give a behind the scenes look of what it takes to work in sports. What is the biggest challenges that athletes face when trying to build their brands? Why do athletes need to think about their post-playing career right when they get in the leagues? What are the realities of building a career in sports vs...
EP-306 Think Bold Conference Recap with Brian Cristiano
December 03, 2018 17:36 - 37 minutes - 25.6 MBThe first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, think bolder & bigger, and get you out of your comfort zone. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about the best nuggets of wisdom and lessons learned from Think Bold. The speakers included: Hank Norman, Jessie Lee Ward, Steve Taylor, Jeffrey Hayzlett, Brant Pinvidic, and Bri...
EP-305 Is The Term “Value” Overplayed with Brian Bauer
November 26, 2018 13:23 - 13 minutes - 9.22 MBThe term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about Bri...
EP-304 Lessons Learned Building Inflcr with Jim Cavale
November 19, 2018 12:53 - 9 minutes - 6.46 MBInflcr CEO Jim Cavale joins Rob Cressy to give us an update on what’s been going on with the company plus lessons learned along the way. Why is finding the right clients so important? How do you say no to clients who aren’t the right fit? Why is it important to get deep in one niche and not try to be everything to everyone? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of s...
EP-303 How To Get A Job In Sports with Madelyn Burke
November 15, 2018 12:58 - 19 minutes - 13.7 MBHow do you get a job in sports? Madelyn Burke, studio host and sports broadcaster, joins Rob Cressy to share insight from how she built her career working in sports and gives tips for how you can too. How do you first land a sports job when you have no experience? Why is it crucial that you have certainty that you’ll work in the industry? What skills should you learn to make yourself more marketable? Why is creating your own content so important? - In each episode of The Sports Marketing Hudd...
EP-302 Using Tokens & Blockchain in Sports with Ben Godfrey
November 12, 2018 13:45 - 23 minutes - 16.4 MBHow well do you understand blockchain and the use of tokens? To help raise your level of knowledge about these two emerging technologies, Ben Godfrey, Founder & General Partner at SportVest, joins Rob Cressy to talk about how blockchain and tokenization could disrupt the ecosystem in sports.In our conversation we debunk common misconceptions about blockchain and explain what tokens are and how they are currently being used. We also talk about ICO’s and how they are used to raise capital, plus...
EP-301 Current Sports Betting Landscape with Daniel Kustelski
November 05, 2018 22:35 - 23 minutes - 16.4 MBWith the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current landscape looks like in order to best capitalize off of it. To help paint a better picture of where sports betting is now and where it is going, Daniel Kustelski, Co-Founder & CEO at Chalkine Sports, joins Rob Cressy to talk about the current state of affairs of the sports betting industry. What effect...
EP-300 Lessons Learned Over 300 Episodes + The Future Of The Show
October 29, 2018 16:37 - 13 minutes - 9.48 MBOn this 300th episode of the Sports Marketing Huddle Rob Cressy dishes about lessons he’s learned over that time plus what the future of the show looks like. Included in this is the importance of consistency, building your confidence, and making new relationships. Also, what is stopping Rob from producing more episodes every week? What types of content can you expect? How can you get involved? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forwa...
EP-299 Being Ready For Your Moment with Jim Cavale
October 22, 2018 11:54 - 10 minutes - 7.01 MBWill you be ready when it is time for your big moment (whether on or off the field)? Inflcr CEO Jim Cavale joins Rob Cressy to talk about being ready for your moment. How do you build up confidence for a big pitch? Why do athletes need to be aware of the content they create, which could resurface years later? Why should you learn to enjoy change? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest t...
EP-298 Sports Betting & Sports Bars: How To Make It Work For Everyone
October 15, 2018 14:45 - 24 minutes - 16.6 MBWith the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The Rail Media, joins Rob Cressy to talk about what a potential relationship between sports bar operators and sports betting companies could look like. Even though it seems like a perfect marriage, what do sports bar operators need to be enticed with to make this happen? Why is a turnkey solution that ...
EP-297 The Process Behind Creating Content with Brian Cristiano
October 08, 2018 14:37 - 8 minutes - 5.72 MBHow can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testing your content to see what's working so important? What types of content mediums perform the best (ex. photo, video, IG stories)?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of s...
EP-296 How To Crush It In Q4 with Brian Cristiano
October 01, 2018 13:10 - 19 minutes - 13.2 MBIs it possible to make Q4 your best sales quarter of the year? Damn right! Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about how you can crush it in the fourth quarter including giving specific action steps for how you can make it happen. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can im...
EP-295 How To Successfully Execute Marketing Campaigns
September 24, 2018 12:56 - 12 minutes - 8.92 MBEven though brands have big budgets and big names doesn't mean that they are always firing on all cylinders with their marketing campaigns. There are a myriad of reasons and excuses for why things don't execute as they should. Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about how to successfully execute marketing campaigns. Why is being prepared for every outcome and building things in advance so important? Why do brands need to look at th...
EP-294 Le'Veon Bell, Antonio Brown & Athlete Marketability
September 18, 2018 15:55 - 11 minutes - 7.79 MBThings are less than harmonious with the Pittsburgh Steelers as best running back in football Le'Veon Bell will not sign his contract, and Antonio Brown just tweeted "Trade me let's find out." Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about athlete marketability. Are number one running backs as marketable as they should be (ex. Todd Gurley, David Johnson). What effect does social media have on the marketability of an athlete (ex. Antonio...
EP-293 Bacon Sports Brand Messaging with Gil Nevo (Part 2)
September 10, 2018 23:46 - 33 minutes - 22.8 MBGil Nevo, founder of Brand School, joins Rob Cressy to talk about key things learned while working with him to clarify the brand messaging and offering of Bacon Sports. I’m an avid note taker so over the course of 3 months I have pages upon pages of Evernote nuggets of wisdom that we run through. At the end we also talk about Gil’s newest project, BrandSchool, which is your opportunity to work with him in a unique format. If you want an inside look into the guts of Bacon Sports and a brand co...
EP-292 The Glamorization of Entrepreneurship with Brian Cristiano
September 05, 2018 01:52 - 17 minutes - 11.8 MBBeing an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like plus the traits you need to acquire to become a successful one. Why is it important to burn the boats and never look back? How important are resolve, patience, and persistence? What are the expectations of entrepreneurship vs reality? - In each episode of The Sports Marketing Huddle, Rob Cressy, Fou...
EP-291 Advice on Scaling Bacon Sports with Brian Cristiano
August 27, 2018 23:31 - 23 minutes - 16.3 MBBacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Sports and take things to the next level. With more campaigns means higher output but less available time. How do you keep your pipeline strong while juggling multiple projects? What about building out a team? Why is it so important to have measurable KPI's set for 90 days out? - In each episode of The ...
EP-290 Esports & Sponsorships with Stephen Buzby
August 21, 2018 00:53 - 13 minutes - 9.15 MBHow do brands get into Esports and how can you get more engagement out of your sponsorship dollars? Stephen Buzby, CEO at Revel Marketing, joins Rob Cressy to talk about this plus why it is important to get buy-in from an influencer you are working with. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can impleme...
EP-289 Tiger Woods is Back & How To Fix Golf
August 13, 2018 21:37 - 16 minutes - 11.5 MBTiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods being back from the perspective of marketing the PGA tour and the overall health of the sport. While it was captivating to watch Tiger Woods in contention on Sunday of a major, what can be done to get fans to care about more than just one player? What about the winner Brooks Koepka. Why is no one tal...
EP-288 Bacon Sports Brand Design Process
August 06, 2018 15:18 - 20 minutes - 14.4 MBGil Nevo, founder of Brand School, joins Rob Cressy to talk about the new Bacon Sports brand design and how they collaborated for three months (as part of a brand coaching program) to clarify the messaging & offering. I recently launched the newest version of the Bacon Sports website, and almost no one knew what was going on behind the scenes to make it happen. This gives some insight into the process, questioning, and thinking. We also delve into the power of branding and importance of hirin...
EP-287 25 Athletes Under 25 With The Strongest Brands with Jesse Ghiorzi
July 23, 2018 22:18 - 27 minutes - 18.7 MBWhich athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on so...
EP-286 Paul George, Kawhi Leonard & NBA Market Size with Jesse Ghiorzi
July 16, 2018 19:06 - 20 minutes - 13.8 MBHow much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't add up here. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, give...
EP-285 Stacey Moore on the Growth of the American Cornhole League
July 10, 2018 15:55 - 9 minutes - 6.44 MBDid you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship.- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing a...
EP-284 Bacon Sports Launch + Lessons Learned As A Speaker
June 25, 2018 23:13 - 15 minutes - 10.7 MBOn this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a fo...
EP-283 The Process Behind Pitching Sports Content with The Schmo
June 18, 2018 23:50 - 15 minutes - 10.5 MBDave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you c...
EP-282 Fan Engagement Tips + Rally Flip Cap with Ian Kay
June 12, 2018 15:29 - 18 minutes - 12.5 MBOne day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the growth of their brand. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on s...
EP-281 Growing Bold Season 2 with Brian Cristiano
June 04, 2018 21:26 - 13 minutes - 9.03 MBAfter an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create content for his personal brand? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...
EP-280 How To Market Yourself with Brian Clapp
May 30, 2018 12:38 - 23 minutes - 16 MBThe opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should you consider creating a podcast? -In each episode of The Sports Marketing Huddle, Rob Cressy, Fou...
EP-279 How To Get Fans To Care About Your Content With Bothaina Saleh
May 21, 2018 23:20 - 17 minutes - 12.2 MBGetting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at content and why do so few use video? How much does the age gap between decision makers matter in the content that is created by brands? -In each epis...
EP-278 Legalized Sports Betting Impact with Jason Logan
May 14, 2018 16:01 - 12 minutes - 8.39 MBToday is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States be able to bet on sports, will we see FanDuel & DraftKings get into it plus how it will effect the fantasy sports industry, will we see an influx o...
EP-277 The Growth Of Front Office Sports with Adam White
May 09, 2018 22:16 - 21 minutes - 14.8 MBAdam White, Founder of Front Office Sports, joins Rob Cressy to talk about the growth of Front Office Sports, the challenges they’ve faced and overcome, plus why he doubled down on himself. They also dish about why he has his eye towards experiential marketing plus shares a few things he believes the market has been slow to adopt. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest top...
EP-276 What To Do When Things Go Wrong
May 07, 2018 22:23 - 3 minutes - 2.34 MBThis episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his mindset on living in action, even when things don’t go your way. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sp...
EP-275 Why You Need To Be Creating Video Immediately
May 02, 2018 22:04 - 9 minutes - 6.65 MBIf you aren’t currently creating videos for your personal brand or the company you work for then you need to get on it immediately. Rob Cressy talks about why it is so important to have video as part of your content strategy and why everyone needs to press record and get comfortable on camera. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing an...
EP-274 Making Change Work + Marketing Mindset with Jesse Cole
April 30, 2018 17:46 - 21 minutes - 14.5 MBHow do brands get fans looking forward to hearing from them again? Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about the importance of giving your customers a reason to care about your brand. They also dish about the importance of taking first steps in the journey, having a long term mindset, the power of relationships building, plus how to deal with the curveballs that life throws at you. -In each episode of The Sports Mar...
EP-273 UCF National Championship Rings & The Toledo Shrek’s
April 25, 2018 20:55 - 9 minutes - 6.74 MBTwo Universities in the last week made national headlines thanks to some creative marketing. Rob Cressy talks about why he loves UCF Football going all in on their 2017 National Champions campaign, plus dishes about the University of Toledo tweeting out that they would change their mascot to Shrek if it got 500,000 retweets. What can brands learn from the way both of these school grabbed attention via social media? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon ...
EP-272 What If...
April 23, 2018 23:07 - 6 minutes - 4.74 MBWelcome to the What If... episode where Rob Cressy asks a bunch of questions from the world of sports, marketing, and social media. What if brands created 10x the amount of content or only focused on Facebook engagement? What if LeBron James beats the Warriors and wins the NBA title? What if you want to create a blog post or video but don’t know what to write about? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking per...
EP-271 ESPN Founder Bill Rasmussen On The Future Of Streaming Content
April 18, 2018 14:54 - 24 minutes - 17.2 MBBill Rasmussen, who back in 1978 founded ESPN, joins Rob Cressy to talk about the future of streaming content as well as his newest venture, Hometown Networks. They also dish about how streaming content will affect the way sports fans consume games, the integration of advertising into content and how it can be more effective, plus why there needs to be a greater emphasis on the fans. Bill also shares stories from his journey of building ESPN, plus some words of wisdom for anyone who dreams of...
EP-270 Future of Bacon Sports + Inspiring 1 Million People
April 16, 2018 17:09 - 9 minutes - 6.49 MBEP-270 Future of Bacon Sports + Inspiring 1 Million PeopleIn this super candid episode, Rob Cressy talks about the future of Bacon Sports plus his goal of inspiring 1 million people to live the life they dream. Included in this is are how he is combining both of his brands, Cress Media and Bacon Sports, under one roof to become a sports content agency that also runs a sports community. He also shares the details of the personal development platform that he is building to help inspire one mill...
EP-269 Creating A Better Fan Experience With Dave Wakeman
April 09, 2018 19:29 - 19 minutes - 13.1 MBFan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sporting events as well as on social media. How is paying $16 for a craft beer at a Nationals game elevating the fan experience? How can baseball get more fans to pay attention? Why aren’t brands marketing to fans the way they would want to be marketed to? Why is fan engagement the cheapest form of ma...
EP-268 Winners & Losers of March AdSanity with Brian Cristiano
April 04, 2018 22:07 - 23 minutes - 16.5 MBIn March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about the most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel, did not post content during days of the tournament? What about the way Wendy’s engaged their fans, fr...
EP-267 What’s Wrong With The Sports Media Landscape?
April 02, 2018 23:04 - 27 minutes - 19.1 MBThe sports media landscape is on shaky ground right now. Publishers are laying off employees and the paths to monetization aren’t as easy as they were five years ago. Rob Cressy is joined by Scott Dunn as they dish about what’s wrong with the sports media landscape. Why aren’t more sports media publishers adopting a community engagement model like Barstool Sports? With banner ad revenue decreasing is moving over to a subscription model like The Athletic going to be the next big trend? Why hav...
EP-266 Why You Should Pay More Attention To LinkedIn
March 28, 2018 23:45 - 8 minutes - 5.59 MBLinkedIn is a hidden gem for building your personal brand and you should be investing more time on the platform. Why? Because the organic reach is out of this world. Rob Cressy shares his experiences of building his brand on LinkedIn and gives specific tactics that he uses to connect with thought leaders, land podcast guests, and build targeted awareness using content.-In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking p...
EP-265 Inside The Life Of A Sports Content Creator
March 26, 2018 22:01 - 20 minutes - 14 MBDave Schmulenson, aka The Schmo, joins Rob Cressy to talk about the life of a sports content creator. Many people dream of working in sports but so few get the opportunity. What sort of mindset do you have to make it in the sports industry? Why do so many brands preach high quality content and then not want to produce or pay for it? What do you have to do to stand out? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking...
EP-264 Creating Experiences That Move People with John Roberson
March 21, 2018 20:46 - 25 minutes - 17.9 MBJohn Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation? Why is storytelling so important to connecting with your audience and building a community? - In...
EP-263 Jim Cavale On Overcoming Obstacles & Getting Business Going
March 19, 2018 18:23 - 24 minutes - 17 MBInflcr CEO Jim Cavale joins Rob Cressy to talk about lessons learned along his business and entrepreneurial journey. How do you deal with conflict and overcome obstacles? Why is it important to embrace the journey, not just wish for the destination? How do you get a business going and start executing on ideas? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of s...
EP-262 Brian Cristiano On Lessons Learned From Growing Bold
March 14, 2018 17:08 - 21 minutes - 14.7 MBBrian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. What are the challenges and successes he is having? How can he make the struggle more relatable and transparent? How can you adopt the mindset of learning from others? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspe...
EP-261 March Madness Marketing: How To Generate Fan Engagement
March 12, 2018 18:07 - 14 minutes - 9.88 MBMarch Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about how brands can use March Madness as part of their marketing and fan engagement strategy. Is it OK for non-sports brands to have a bracket challenge as part of their mix? With so much March Madness content created, how can a brand stand out? What should brands absolutely not do when marketing to sports...