EP-261 March Madness Marketing: How To Generate Fan Engagement

March Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about how brands can use March Madness as part of their marketing and fan engagement strategy. Is it OK for non-sports brands to have a bracket challenge as part of their mix? With so much March Madness content created, how can a brand stand out? What should brands absolutely not do when marketing to sports fans? Why is having the right voice so important? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Jim Cavale - LinkedIn: /jimcavale/ - Twitter: @JimCavale - Instagram: @jimcavale - Facebook: /JimCavale/Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comInflcr: www.inflcr.comOther Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.