Built For The Game with Rob Cressy
741 episodes - English - Latest episode: 3 days ago - ★★★★★ - 56 ratingsWelcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence by helping you develop powerful habits, routines, and mindsets that serve you. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
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Episodes
EP-166 Organic & Paid Social Strategies For Sports Brands & Teams
February 28, 2017 15:19 - 19 minutes - 13.2 MBLet’s get tactical. What are the best ways to increase awareness via organic and paid social strategies? Brian Cristiano and Rob Cressy drop a ton of actionable knowledge from their own experiences on how sports brands and teams can deliver better results with their organic and paid strategies. What are the specific tactics that can help social media marketing teams increase engagement? What are the keys to creating content that does well organically? What common errors must marketers avoid w...
EP-165 The Value of Consistency in a Social Media Handle
February 27, 2017 17:38 - 11 minutes - 7.84 MBHow important is having the same social media handle across all platforms? What if your handle isn’t easy to spell? Does it actually matter?Brian Cristiano and Rob Cressy dish about the value of consistency in a social media handle. Brian recently changed his social media handle across the board and shares insight into why he did it. At the end Brian and Rob give actionable advice on what you can implement into your business from having consistency in a social media handle. In each episode o...
EP-164 Monster Energy NASCAR Models Won’t Change Outfits
February 24, 2017 21:38 - 12 minutes - 8.36 MBMonster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision to not change the outfits their models wear at NASCAR races. Not only is it on brand for Monster Energy, but the outfits aren’t that risque. Plus,...
EP - 163 Kara Hutchinson, Director of Marketing, Boston Celtics - Rich History & Isaiah Thomas
February 23, 2017 20:30 - 15 minutes - 10.8 MBKara Hutchinson, Director of Marketing for the Boston Celtics, joins Brian Cristiano and Rob Cressy to share insight into what it was like marketing around the Big 3 (Paul Pierce, Kevin Garnett, and Ray Allen) enroute to winning an NBA Championship, the rise of Isaiah Thomas as the face of the franchise, the balance of marketing a team vs a Superstar, the benefits of having multiple other professional sports teams in Boston, where does Bill Simmons and other sports personalities fit into the ...
EP-162 Going Off About Snapchat’s IPO
February 22, 2017 22:13 - 23 minutes - 16.3 MBSnapchat filed for their IPO and people are losing their collective shit. Brian Cristiano and Rob Cressy dedicate this entire episode to talking about all things Snapchat. What is their likelihood of success considering how much of a loss they are running at right now? What exactly is their revenue model? How worried should we be about the competition and the attention they are taking away from Snapchat’s users? From a creative standpoint how does it rank vs Instagram Stories? Does Snapchat c...
EP-161 Sports Publishing & Monetization: How To Solve This Giant Problem
February 22, 2017 14:58 - 14 minutes - 10.3 MBSports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the dollar. Brian Cristiano and Rob Cressy dish about the current sports publishing landscape and the monetization surrounding it. With Rob running Ba...
EP-160 Is Gatorade’s Sponsorship of the NBA D-League A Good Thing?
February 21, 2017 16:23 - 12 minutes - 8.94 MBGatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League. Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsorship align with the Gatorade brand and goals? What sort of integrations or content would get us interested in watching the G-League? At the end ...
EP-159 NBA All-Star Weekend Musings & Snapchat
February 20, 2017 21:44 - 13 minutes - 9.26 MBNBA All Star Weekend took place in New Orleans this past weekend and unfortunately did not deliver on what is usually a phenomenal NBA product. One of the main reasons is the lack of excitement surrounding the Slam Dunk contest and the lack of competitiveness of the All Star game itself. Brian Cristiano and Rob Cressy dish about various topics from NBA All Star Weekend including Aaron Gordon using a drone during the Slam Dunk contests, players using Snapchat Spectacles, Snapchat Geofilters, ...
OTR - Standards Of A Leader
February 16, 2017 18:14 - 5 minutes - 3.82 MBWhat makes a great leader? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano and Rob Cressy dish about the qualities and standards for great leadership. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can i...
OTR - Have A Vision
February 16, 2017 18:07 - 6 minutes - 4.45 MBDo you have a vision for what you want to accomplish today, tomorrow, this year, the next 10 years? In their conversation with a sports marketing class at the University of Dubuque, Brian Cristiano and Rob Cressy dish about the importance of having a vision for what you want to accomplish, but also being willing to adapt along the way. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thi...
EP-158 Dannon Hulskotter, Vice President of Marketing & Fan Engagement, Minnesota Vikings - #NSF17
February 15, 2017 17:59 - 21 minutes - 14.8 MBDannon Hulskotter, Vice President of Marketing & Fan Engagement, for the Minnesota Vikings, joins Brian Cristiano at the National Sports Forum to talk about how the team approaches fan engagement, the “Skol” chant, and the new US Bank stadium. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then gi...
EP-157 Kris Koivisto, Manager of Digital Content, Portland Trail Blazers - Digital Innovation
February 15, 2017 17:22 - 18 minutes - 13.1 MBKris Koivisto, Manager of Digital Content for the Portland Trail Blazers, joins Brian Cristiano and Rob Cressy to talk about how the Trail Blazers recently won the NBA’s Digital Innovators of the Year award, their principles for engagement, how Damian Lillard’s rap career is integrated into their marketing, plus how pushing the limits on social engagement can both help and hurt.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & ...
EP-156 Angelina Lawton, CEO, Sportsdigita - #NSF17
February 14, 2017 20:05 - 9 minutes - 6.87 MBAngelina Lawton, CEO of Sportsdigita, joins Brian Cristiano at the National Sports Forum to talk about sponsorships and how technology is driving it. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podca...
EP-155 Megan Ryan, Senior Director of Marketing Strategy, Atlanta Hawks - Fan Engagement & Growth
February 14, 2017 15:55 - 16 minutes - 11.2 MBMegan Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks, joins Brian Cristiano and Rob Cressy to talk about the principles behind the Hawks being the best team to follow on social media (per Bleacher Report), how they measure engagement, work with the Atlanta rap scene (like 2 Chainz), approach growing their fanbase, Instagram vs Snapchat, and advice for other teams and CMO’s going from traditional to digital.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwid...
EP-154 Chad Seigler, VP of Business Development, NASCAR - #NSF17
February 14, 2017 15:54 - 17 minutes - 12.2 MBChad Seigler, VP of Business Development for NASCAR joins Brian Cristiano at the National Sports Forum to talk about the shift in NASCAR fan attention, where they are consuming NASCAR content, plus NASCAR’s efforts to integrate that on the right channels.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing ...
EP-153 Kurt Hunzeker, VP of Marketing & Strategy, Minor League Baseball - #NSF17
February 13, 2017 22:25 - 28 minutes - 19.6 MBKurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball joins Brian Cristiano at the National Sports Forum to talk about how Minor League Baseball could be one of the biggest untapped sports marketing resources ever. How is Minor League Baseball responsible for young kids getting into baseball and then becoming Major League Baseball fans? What challenges do they face and what are their growth opportunities?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Bria...
EP-152 Impact of the NY Knicks Dysfunction
February 13, 2017 21:45 - 13 minutes - 9.26 MBThe New York Knicks are a disaster right now thanks to owner James Dolan. He certainly hasn’t made an already bad situation better with the way he has handling the Charles Oakley situation. Brian Cristiano and Rob Cressy dish about what impact the Knicks disfunction is having on their fans and their marketability, especially with a younger generation. How could the Knicks have handled the Charles Oakley situation better? At the end Brian and Rob give actionable advice on what you can implem...
EP-151 Eugene Alletto, CEO of Bedgear Performance Bedding - Importance of Sleep & Sponsorships
February 13, 2017 17:06 - 16 minutes - 11.2 MBEugene Alletto, CEO of Bedgear Performance Bedding, joins Brian Cristiano and Rob Cressy to talk about the importance of sleep to optimal performance, how Bedgear has formed partnerships with professional sports teams (like the Dallas Mavericks), the future of sponsorships, plus what having 86,400 seconds in a day and maximizing it means to him.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a for...
EP-150 Dan Goldberger, Director of Digital Media & Marketing, Atlanta Dream
February 10, 2017 17:45 - 14 minutes - 9.67 MBDan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram takeovers with players, what they’ve learned from head coach Michael Cooper, the importance of live streaming, and advice for other professional sports teams to help them grow.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Spor...
EP - 149 Ashley DeWalt, CEO of Leverage Sports - The Role of Content in College Athletics Recruiting
February 09, 2017 15:52 - 18 minutes - 12.6 MBAshley DeWalt, CEO of Leverage Sports, joins Brian Cristiano and Rob Cressy to talk about key takeaways from the Summit on Sports Media that he produced in Houston last week. Ashley is also a professor at the University of Houston and dishes about the experience for his students, the questions they asked, and the applicable lessons they took away. We also talk about the role content plays in helping college athletic programs recruit players (like Texas A&M’s Myles Garrett), where AR and VR fi...
EP-148 Steve Corsaro, VP of Biz Dev, National Sports Forum
February 07, 2017 18:01 - 12 minutes - 8.33 MBSteve Corsaro, VP of Biz Dev for the National Sports Forum, joins Brian Cristiano and Rob Cressy to talk about keys to putting on an incredible event, how to keep people coming, challenges to overcome, plus sports marketing topics to look out for at the 2017 National Sports Forum (Feb 12).In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topic...
EP-147 Super Bowl Commercial Winners & Losers
February 06, 2017 18:29 - 35 minutes - 24.7 MBSuper Bowl 51 delivered on expectations, but unfortunately the commercials couldn’t say the same. There were certainly some that stood above the rest like champions, and others that were atrocious. Brian Cristiano and Rob Cressy dish about the Super Bowl commercial winners and losers. What was it about the good commercials that made us like them? What were some of the losers thinking with their non-relevant and attention lacking spots? What in the world happened to Snickers and their disaster...
EP-146 Major Drama Surrounding GNC’s Super Bowl Commercial Getting Pulled
February 03, 2017 20:58 - 13 minutes - 9.17 MBGNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an inspirational message and Fox had already approved the ad twice. It is because GNC is on the banned companies list for the NFL. Brian Cristiano and Rob Cressy dish about how in the world this happened, who is to blame, what the outcome will be, and if there is any chance there is a silver lining for G...
EP-145 Super Bowl Commercial Preview
February 03, 2017 20:58 - 16 minutes - 11.7 MBMany of the Super Bowl commercials have been released online already so Brian Cristiano and Rob Cressy give a preview of some of the top ones plus what to look out for. The brands they talk about include Skittles, Intel, Squarespace, Lxeus, GoDaddy, Fiji and Bud Light.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of spo...
EP-144 Scott Kegley, Executive Director for the Minnesota Vikings - Digital Storytelling
February 03, 2017 16:05 - 19 minutes - 13.3 MBScott Kegley, Executive Director, Digital Media & Innovation for the Minnesota Vikings, joins Brian Cristiano and Rob Cressy to share his insight into how the Vikings digitally tell their story and engage fans. With so many content options, how do they decide what to post on which channels? How do they tell their story in the event the team loses or an adverse situation arises? What are his thoughts on Instagram vs Snapchat? What lessons has he learned that he can share with other professiona...
EP-143 Pat Gallagher, EVP Marketing for the Super Bowl 50 Host Committee
February 02, 2017 15:24 - 21 minutes - 14.5 MBPat Gallagher, EVP Marketing, Partnerships & Communication for the Super Bowl 50 Host Committee, and former President of the San Francisco Giants, joins Brian Cristiano and Rob Cressy to share his insight into what it’s like to plan a Super Bowl. What is entailed in a Super Bowl bid? What were their biggest goals? What does it take for sponsors to be successful around the Super Bowl? Logistically how crazy is the planning? Where is the Super Bowl going from a partnerships standpoint? Pat’s bo...
EP-142 Yellow Tail’s Inventive Marketing Around the SuperBowl
February 01, 2017 18:52 - 12 minutes - 8.44 MBWhat do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the U...
OTR - WWE Delivers on Royal Rumble Experience
January 31, 2017 18:53 - 5 minutes - 3.8 MBThe Royal Rumble was this past Sunday and after watching it Rob Cressy had to lay down some thoughts with Brian Cristiano about his experience. From the Facebook Live integration with HHH and advertising integration with KFC, to the way they tell stories and the level of fan engagement. The WWE delivered on all levels and is a model for how sports entertainment and content creation is done.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of C...
EP-141 How & Why Social Media And The SuperBowl Go Hand In Hand
January 31, 2017 17:17 - 13 minutes - 9.39 MBThe Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversation is more important than the game itself.Brian Cristiano and Rob Cressy dish about how and why social media and the Super Bowl go hand in hand. Where should brands be putting their attention? Is it smart to be running Facebook ads during the Super Bowl? What are the social media fundamentals that ...
OTR-Of Course You Should Work For Free
January 30, 2017 21:51 - 4 minutes - 2.87 MBDarren Rovell recently tweeted “If you are good at something, never do it for free. But how does your dream employer find out you are good at something?” This caused an uproar on social media from those who fail to play the long game and instead focus on short term monetization. Brian Cristiano and Rob Cressy weigh in on this topic and dish about why both of them have worked for free on multiple occasions and highly recommend it to others.In each episode of The Sports Marketing Huddle, CEO of...
EP-140 Tracy Marek, CMO of the Cleveland Cavaliers – Marketing Champions & LeBron
January 30, 2017 11:40 - 23 minutes - 16 MBTracy Marek, Senior Vice President of Marketing & CMO of the Cleveland Cavaliers, joins Brian Cristiano and Rob Cressy to talk about the Cav's brand and how they have faced some unique marketing challenges. How do you build a loyal fan base, without a superstar vs with a superstar of the stature of LeBron James? What can other teams and organizations do to build their loyal fan base without a championship? What is it like marketing the Cavs and LeBron? Tracy gives behind the scenes insights a...
EP-139 Watching The Super Bowl From Tom Brady’s Perspective
January 27, 2017 15:33 - 14 minutes - 9.81 MBThe user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there wi...
EP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success?
January 26, 2017 18:17 - 11 minutes - 7.62 MBSnickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity. Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is cer...
EP-137 The Effect of Antonio Brown’s 6 Figure Facebook Deal
January 25, 2017 23:20 - 10 minutes - 7.58 MBBusiness is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy. Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the fir...
EP-136 Dave Lang, Director of Digital Media for the Baltimore Ravens
January 24, 2017 20:02 - 18 minutes - 12.5 MBDave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet than PR machine? Who are they competing against for attention (others teams or other Baltimore publishers)? Will the Ravens talk smack to the Steelers or other teams on social media? How do they break down the strategy of each social media channel? Is it possible to respond back to every fan who eng...
OTR-Being A Leader
January 23, 2017 22:03 - 4 minutes - 3.02 MBBrian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out how Brian and Rob have constantly improved their leadership skills throughout their careers. Learn about the resources they have used and how there is not one definitive way in which to become a better leader.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, a...
OTR-Mentors
January 23, 2017 21:52 - 5 minutes - 4.01 MBBrian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, find out how Brian and Rob have utilized mentors in their own business lives.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world o...
EP-135 Jeff Katz, GM of Sponsorships at GumGum
January 23, 2017 15:42 - 15 minutes - 11 MBWhen brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Brian Cristiano and Rob Cressy to talk about the various ways that AI technology is being adopted into the sports marketing business, both on the sponsorship side and on the team side. Is it possible to track brand visibility in videos across social media platforms and if so, who is benefiting the mo...
EP-134 Pacific Pro Football League’s Viability
January 23, 2017 15:40 - 18 minutes - 12.5 MBTom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 players on their roster. What makes this league so unique and interesting is they want to be an alternative to playing college football by paying the players (roughly $50,000), and training them to be a professional. Brian Cristiano and Rob Cressy dish about the viability of the Pacific Pro Footba...
EP-133 Will brands go digital only for the Super Bowl?
January 19, 2017 15:58 - 14 minutes - 9.85 MBFox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl adv...
EP-132 Will Cowboys loss effect Super Bowl value?
January 18, 2017 16:25 - 11 minutes - 7.65 MBThe Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of...
EP-131 Do Logos Matter? Let's ask the Los Angeles Chargers
January 17, 2017 20:06 - 11 minutes - 7.95 MBThe Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cos...
OTR: What's the fall out of Antonio Brown's Facebook live stream from the Steelers locker room?
January 16, 2017 21:36 - 5 minutes - 3.91 MBFollowing the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk to the team, which wasn't supposed to be for public consumption. This has Antonio Brown trending everywhere and raises several questions that Brian Cristiano and Rob Cressy tackle. What does this do for Antonio Brown's brand? Does it make him more marketable? Will the NFL implement a Facebook Live...
EP-130 Potential Rule Change To Speed Up The End of NBA Games
January 16, 2017 19:05 - 11 minutes - 7.78 MBNBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time.Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionary. When does entertainment and marketing come before the actual play on the court? What about the ...
EP-129 Inaugural SportTechie NYC Event Takeaways
January 16, 2017 19:05 - 11 minutes - 8.09 MBSportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for the panel discussions and presentations. He shares with Rob Cressy some of the best takeaways from the event, which includes thoughts on Gatorade's GX Fuel Customization, Bedgear, and Peloton Cycle. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder ...
EP-128 Another Example of Twitter Not Getting It
January 13, 2017 17:37 - 9 minutes - 6.59 MBTwitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one is...
EP-127 Adam Silver Predicts How We Will Watch Basketball in 5 years.
January 12, 2017 15:00 - 10 minutes - 7.12 MBAdam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NBA games? What if a fan only wants to watch the last 5 minutes of a game? What about augmented reality?...
EP-126 ESPN Megacast for the College Football National Championship
January 11, 2017 19:08 - 11 minutes - 7.75 MBFor the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actionable advice on what you can implement into your business from ESPN's Megacast. - In each episode of Th...
EP-125 Jerome Hiquet, CMO, Tough Mudder
January 10, 2017 19:50 - 13 minutes - 9.51 MBJerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle brand.-...
Off The Record: Fighting For Our Attention - Instagram vs Snapchat
January 09, 2017 22:06 - 7 minutes - 5.38 MBWe have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform? From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.)- In...