Built For The Game with Rob Cressy
741 episodes - English - Latest episode: 3 days ago - ★★★★★ - 56 ratingsWelcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence by helping you develop powerful habits, routines, and mindsets that serve you. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
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Episodes
EP-260 Shaquem Griffin’s Marketability
March 07, 2018 22:14 - 12 minutes - 8.93 MBShaquem Griffin lit up the NFL combine and is the talk of the league. Inflcr CEO Jim Cavale joins Rob Cressy to talk about Shaquem Griffin’s marketability. Griffin, who played for the undefeated National Champion UCF Knights, ran a combine best 4.38 in the 40 yard dash and put up 20 reps of 225. This turned the heads of GM’s and fans and set social media ablaze. Does Griffin’s story and leadership combined with his talent make him more attractive to teams? On the heels of JJ Watt’s fundraisin...
EP-259 10X Growth Conference Takeaways with Brian Cristiano
March 05, 2018 19:19 - 19 minutes - 13.7 MBQueue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference 2018. With so many big name people at the event, how does someone network to get on the radar and build a relationship with some of these thought leaders? Why is trusting your gut and taking action so important to leveling up?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of B...
EP-258 The Future Of Marketing & Content
February 28, 2018 16:34 - 30 minutes - 20.7 MBTom Spano joins Rob Cressy to talk about the future of marketing and content. Why is it important for companies to have an audio/voice presence? What is visual listening and why should you be following it? We also address problems that current brands are facing in the content, marketing, and social landscape. Why is your digital presence vital? What can brands do to stop making excuses and instead create engaging, incredible, relevant content? -In each episode of The Sports Marketing Huddle, ...
EP-257 Chad Millman On The Action Network Launch, Impact of Bob Scucci & Legalized Sports Betting
February 21, 2018 19:32 - 24 minutes - 16.6 MBChad Millman, Head of Media for The Action Network, joins Rob Cressy to talk about the launch of The Action Network, building it on a subscription model, the impact of Bob Scucci being part of The Buffet podcast, plus how legalized sports betting will affect how brands market to sports fans.-In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and t...
How The Atlanta Hawks Are Using Technology To Elevate The Fan Experience
February 19, 2018 20:52 - 18 minutes - 12.8 MBProfessional sports teams that use technology to help elevate the fan experience are the ones who are winning. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about how the Hawks are using technology to make the experience better for their fans. From Augmented Reality and Virtual Reality, to improving the mobile experience, using blockchain, and bringing the “at home on your couch” experience to the arena. -In each episode of The Sports Marketing Huddle, Rob...
EP-255 Be Bold & Fail Fast
February 14, 2018 15:46 - 13 minutes - 9.07 MBOne of the foundational elements of the Atlanta Hawks marketing ethos is to Be Bold & Fail Fast. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about this mindset and how it manifests itself in their marketing, how thinking differently can deliver incredible results, and how you can implement this thinking into your everyday life. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking p...
EP-254 Getting Hyped For NBA All-Star Weekend
February 12, 2018 19:22 - 27 minutes - 19 MBThe 2018 NBA All-Star Weekend is on the horizon and to celebrate Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to give an event by event breakdown of what we like and what things could be improved upon. Has the Three Point Contest become the premier event? What can be done to make the Slam Dunk Contest as pristine as it was back in the days of Michael Jordan and Dominique Wilkins? How can the Skills Competition add more excitement? What is the appeal of the Rising...
EP-253 Make Amazing Sh!t with Mike Mikho
February 07, 2018 17:44 - 20 minutes - 14.3 MBMike Mikho, CMO of Cycle + Laundry Service, joins Rob Cressy to talk about content creation and fan engagement. One of Cycle’s motto’s is “Make Amazing Sh!t”, so what can brands do to make things more amazing? How can they tie their content more towards conversations? How should user generated fit in the content mix? What’s the future of branded content? How should we be thinking about using live video and influencer marketing? -In each episode of The Sports Marketing Huddle, Rob Cressy, Foun...
EP-252 How To Be Successful By Standing Out
February 05, 2018 16:50 - 20 minutes - 14.2 MBDifferent wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing out. Why should brands have a fan first mindset and add more fun to their marketing? How do you get comfortable doing the opposite of normal? Why should all brands build a community and create content that matters to them? How do you deal with risk vs taking action? -In each episode of The Sports M...
EP-251 Forward-Thinking Content Strategies
January 31, 2018 22:09 - 10 minutes - 7.22 MBThere have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking pe...
EP-250 Keys To Successful Sports Sponsorships
January 29, 2018 15:46 - 9 minutes - 6.76 MBHow do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the ho...
EP-249 How Much Does The Super Bowl Location Matter?
January 26, 2018 17:28 - 9 minutes - 6.84 MBSuper Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some...
EP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018
January 24, 2018 16:19 - 30 minutes - 21.2 MBThe band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 201...
EP-247 What Can Be Done To Fix The Pro Bowl?
January 22, 2018 16:18 - 14 minutes - 10 MBDoes anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about what can be done to fix the Pro Bowl and make it something that is actually worthy of our attention? How much does the location of the Pro Bowl matter? What if they canceled the game and instead went with a more entertaining...
EP-246 BOOMSHAKALAKA! Clippers NBA Jam Day Was On Fire!
January 17, 2018 16:49 - 11 minutes - 7.94 MBThe Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing, and what components of the Clippers NBA Jam Day made the fans says BOOMSHAKALAKA! -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the...
Ep-245 Don’t Eat Tide Pods Because Gronk Said So
January 15, 2018 17:34 - 10 minutes - 7.3 MBPeople are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What about this say no to eating Tide Pods video makes it so effective? What roles does humor play and wha...
EP-244 College Football National Championship Experience
January 09, 2018 20:37 - 16 minutes - 11.4 MBAlabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk about all things surrounding the National Championship. While there was plenty of experiential marketing going on in Atlanta, why didn’t brands have a larger digital presence? What could ESPN have done better with their various TV feeds to capture sports fans attention on social? How cool would it have ...
EP-243 NFL Kickoff, Rating Down & Most Marketable Players
September 22, 2017 17:55 - 18 minutes - 12.5 MBThe NFL season has kicked off and the New England Patriots losing was almost as much of a surprise as rating being down for the game by more than 10%. Brian Cristiano and Rob Cressy dish about why this happened, what impact the New York Jets being the worst team in the NFL has, and why there was zero mention of players doing elaborate end zone celebrations. They also talk about who the most marketable NFL players are. What is it about Antonio Brown and JJ Watt that is so appealing and what ca...
EP-242 Tough Mudder & Building a Community
September 15, 2017 20:38 - 16 minutes - 11.1 MBWhat does it take to build a community and why don’t more brands do it? Brian Cristiano and Rob Cressy dish about each of their experiences in building a community and share tips for how you can too. Why is consistency and volume of content so important? Rob also talks about his experience running the Tough Mudder. What made it such a fun experience and what does Tough Mudder to do build and engage their community?Our goal of the podcast is to create the best sports marketing podcast and take...
EP-241 Derek Jeter To Save The Marlins
August 25, 2017 20:08 - 12 minutes - 8.46 MBDerek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from one of the worst owners in professional sports to one of the faces of success in baseball do for the marketability of the Marlins? What will the transition from the field to the front office be like for Jeter? Will Miami become more of a baseball town and if so how long will it take to field a winner?...
EP-240 Are Business Cards Dead
August 23, 2017 15:06 - 22 minutes - 15.2 MBAfter going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what it t...
EP-239 Charge 25 Under 25 with Jesse Ghiorzi
August 21, 2017 14:02 - 13 minutes - 9.36 MBWho are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge, Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significantly higher social followings than you’d expect. Jesse also gives his thoughts on what Lavar Ball a...
EP-238 MLB Nickname Jerseys & Yankees History
August 18, 2017 13:33 - 11 minutes - 8.18 MBMajor League Baseball recently announced Players Weekend, where players have the opportunity to wear jerseys with nicknames, colorful new hats, and customize anything they can wear. Brian Cristiano and Rob Cressy dish about some of the best nicknames, their thoughts on the campaign, plus if it makes sense for the Yankees to take part in it despite their rich history of not having names on the back of their jerseys.Our goal of the podcast is to create the best sports marketing podcast and take...
EP-237 Update on $100 Million & Creating Boatloads of Content
August 14, 2017 18:07 - 21 minutes - 15 MBIt's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode, they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side, he dishes about the launch of his Podcast Hustle eBook plus creating daily baseball videos for Infield Chatter. Download Rob’s Podcas...
EP-236 Gametime CEO Brad Griffith On Mobile Ticketing To Millennials
July 27, 2017 15:22 - 15 minutes - 10.4 MBWe’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to millennials, and improving the customer experience. Brad also shares how Gametime was founded, where the industry is going, and if paper tickets are dead.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give ...
EP-235 Please Tell Me You Are Paying Attention To eSports
July 25, 2017 14:30 - 11 minutes - 8.27 MBEsports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it.In each episode...
EP-234 Mayweather vs McGregor Press Tour M*TH!A F**!A
July 20, 2017 14:59 - 13 minutes - 9.49 MBFloyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team while...
EP-233 Is Aaron Judge The Next Derek Jeter?
July 19, 2017 13:00 - 10 minutes - 7.08 MBThe New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be the ...
OTR-The Quest To Build a $100 Million Company
July 18, 2017 15:41 - 16 minutes - 11.7 MBWhat does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-think...
EP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain Them
July 13, 2017 15:41 - 14 minutes - 9.83 MBLove him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They als...
EP-231 Does Fox Sports Website Going Video Only Make Sense?
July 11, 2017 18:10 - 13 minutes - 9.33 MBFox Sports is ending written content on their site and instead focusing 100% on video. Brian Cristiano and Rob Cressy dish about the viability of this and if this strategy makes sense? Does Fox Sports care about user experience considering there is a pre-roll ad before every video? Why would someone go to their website when they could watch the same video on Facebook without an ad? Is there much value in a website now and if so, what ways could one single piece of content be optimized?In each...
EP-230 Viability of Ice Cube’s Big 3 League
July 07, 2017 14:38 - 8 minutes - 5.85 MBIce Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attached actually matter? What does the league need to do to grab the attention of the casual fan? How much does the Olympics adding 3 on 3 basketball as a sport help? What if higher profile NBA players join the league in future seasons?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide...
EP-229 Markelle Fultz IG Gaff, Lavar Ball’s Likability & Fallout From Bulls Trading Jimmy Butler
July 05, 2017 14:12 - 17 minutes - 12.2 MBBrian Cristiano and Rob Cressy put a bow on the end of the NBA season by dishing about #1 overall pick Markelle Fultz’s Instagram gaff at the NBA Draft where his sponsored post for Tissot forgot to change the text. Is this a bad thing for Fultz or did it end up being a victory as the post got significantly more awareness than if he did things correctly? They also talk about Lavar Ball’s likability and if he is growing on them. He very much mimics an old school WWE manager who is always hyping...
EP-228 Will The Knicks Continue To Be A Dumpster Fire Now That Phil Jackson Is Gone?
June 29, 2017 16:47 - 8 minutes - 6.2 MBPhil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 million/year, and over his tenure, the Knicks had the 5th worst winning percentage in the NBA.Brian Cristiano and Rob Cressy dish about if this is a good or bad day for the Knicks? With James Dolan still as the owner, and leadership starting at the top, should we expect anything to change in New York? Wh...
EP-227 Arica Kress, VP of Marketing for the Columbus Crew SC
June 26, 2017 13:16 - 12 minutes - 8.52 MBColumbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Arica discusses how grassroots marketing has become an integral part of their marketing mix and explains how they are measuring the ROI. What is the most important thing that it takes to be successful in marketing today? How important is video? How's the Columbus Crew SC channeling the ravenous Ohio S...
EP-226 Adam White, CEO at Front Office Sports
June 22, 2017 20:04 - 16 minutes - 11.2 MBFront Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Front Office Sports and when did he realize it could be something more than just a side project? What are his current thoughts on the content landscape? What are the best paths for monetization? What does the future of the company look like?In each episode of The Sports Marketing Huddle, CEO of BOLD Wo...
EP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime Value
June 16, 2017 16:59 - 17 minutes - 12.2 MBBy the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA? The ratings are the...
EP-224 Lessons Learned From Penguins Winning Stanley Cup
June 14, 2017 13:19 - 11 minutes - 8.28 MBThe Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life? How can you take the energy of winning and keep that positivity going? How does the Stanley Cup run motivate you to o...
EP-223 Live Streaming- Tips For Helping You Get Started
June 07, 2017 14:38 - 19 minutes - 13.1 MBLive streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands have not taken action? It’s because of a lack of confidence due to a lack of knowledge. In their first Facebook Live Streaming episode, Brian Cristiano and Rob Cressy give you tips for how to get started live streaming. What is the value in live streaming? What about the challenges? Is it better to just start right away or be more strategic?...
EP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion Ever
June 02, 2017 15:24 - 12 minutes - 8.39 MBMinor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can other b...
EP-221 Where Does Tiger Woods Brand Go Now?
June 01, 2017 21:18 - 15 minutes - 10.5 MBThe fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, yo...
EP-220 Growing and Engaging Your Social Media Audience W/ Lana Berry
May 30, 2017 14:26 - 17 minutes - 12.3 MBLana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media. SPECIAL ALERT: We want your feedback to help us make ...
OTR - Instagram vs Snapchat: Has Our Perception Changed?
May 26, 2017 13:50 - 8 minutes - 5.96 MBInstagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update?In each episode of The Sports Marketi...
EP-219 Let’s Party! NFL Relaxes Touchdown Celebration Rules
May 26, 2017 13:50 - 8 minutes - 6.21 MBThe NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.)Brian Cristiano and Rob Cressy dish about how the new touchdown celebration rules will change the social media content of NFL teams. Will we start to see players doing end zone dances sponsored by brands? What can brands targeting sports fans do to take advan...
EP-218 How To Market Around The Cavs vs Warriors NBA Finals
May 24, 2017 13:28 - 12 minutes - 8.52 MBThe NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze.Brian Cristiano and Rob Cressy dish about if it matters to the NBA that the Warriors and Cavs, wh...
EP-217 Is The Madden Cover Curse A Good Thing?
May 22, 2017 21:33 - 7 minutes - 5.41 MBThe Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.) Brian Cristiano and Rob Cressy dish about if the Madden cover curse is a good thing for EA Sports. They’ve distanced themselves from the controversy, but should they? How could they acknowledge the Madden curse with their...
EP-216 Marketing, Leadership & Growth with Rob Johnson
May 19, 2017 15:19 - 12 minutes - 8.63 MBRob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill...
EP-215 Free Beer For A Hole In One: Sign Me Up!
May 17, 2017 14:45 - 11 minutes - 7.91 MBMichelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka wi...
EP-214 Social Engagement & Best Takeaways From Digimarcon East
May 15, 2017 13:29 - 17 minutes - 11.7 MBThis past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference.In each episode of The Sports Marketing ...
EP-213 Nike’s 2 Hour Marathon Attempt Falls Short But Still Wins
May 12, 2017 13:57 - 13 minutes - 9.63 MBNike’s attempt to break the 2-hour marathon fell just short, as Eliud Kipchoge finished at 2:00:25 (which is a 4:35.5 mile.) Nike co-founder Bill Bowerman said, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”Brian Cristiano and Rob Cressy dish about Nike’s entire campaign surrounding their attempt to break the 2-hour marathon barrier. As impressive as this feat was, what real impact will this have on the running community? Was this campaign only ...