Built For The Game with Rob Cressy
741 episodes - English - Latest episode: 3 days ago - ★★★★★ - 56 ratingsWelcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence by helping you develop powerful habits, routines, and mindsets that serve you. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
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Episodes
EP-357 Phase 1 of Live Hard: Tips To Sharpen Your Mindset
October 14, 2019 22:55 - 43 minutes - 29.8 MBAfter completing Andy Frisella's 75 Hard program and seeing the life changing results that came from it, it was only natural to keep things going. 75 Hard is the prerequisite for a larger mental toughness program called Live Hard. In this special podcast episode, Rob Cressy is joined by his accountability partner Brendan Pettit as they share their Phase 1 of Live Hard experience and tips to sharpen your mindset.What was their mindset like for this 30 day phase compared to when they were doing...
Finding Focus In Your Passion | Beer And Business Podcast
October 08, 2019 00:02 - 1 hour - 55.7 MBToday I am sharing an episode from a podcast I was just on, the Beer and Business Podcast. It’s a podcast for business owners and aspiring entrepreneurs that want massive success. On it we talk about Finding Focus in your passion. How do you take what you love and turn it into your business. I also share my wisdom from my journey of Building Bacon Sports including telling several stories you haven’t heard before.-- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon ...
EP-356 Sports Betting & Entrepreneurship with Scott San Emeterio
September 24, 2019 23:19 - 37 minutes - 25.8 MBSports betting is becoming legalized across the nation and is having a major impact not only on professional sports but also entrepreneurship. Scott San Emeterio, Founder of Ball Street Trading, joins Rob Cressy to have a candid conversation about the current landscape of sports betting. What is the opportunity for brands to get involved in sports betting? Why is education of the consumer so important? Will more sports betting brands have a community driven mindset? Why is being disciplined a...
EP-355 From Relentless To Excellence: The Unlikely Story of Rob Cressy & Allen Carter’s Relationship
September 16, 2019 22:43 - 46 minutes - 31.7 MBA few years ago Rob Cressy saw a guy reading Tim Grover’s book Relentless while on the train. Since that was one of Rob’s favorite books he knew he had to go up and talk to him. That person was Allen Carter, Executive Director at UBS. On this live podcast, Rob Cressy and Allen Carter talk about how their multi-year relationship has blossomed from that moment and how they help each other with accountability and becoming better versions of themselves. This episode is one of inspiration, living ...
EP-354 Mentorship, Personal Development, and the Building of a 3 Year Relationship
September 11, 2019 00:10 - 25 minutes - 17.3 MBThree years ago Mike Rasile watched one of Rob Cressy’s Snapchat stories and decided to email him and see if he’d be open to a 15 minute conversation. Little did either of them know that they would embark on a mentorship, entrepreneurship, and personal development relationship that would impact both of their lives. On this episode Mike and Rob share details of their story and the structure behind how they’ve worked together. From Mike quitting a job he hated to start his own business to pitch...
EP-353 Positivity, Persistence & Self Improvement with Paige Dimakos
September 03, 2019 22:53 - 25 minutes - 17.5 MBWhat does it take to be a high achiever and accomplish anything you set your mind to? Paige Dimakos, Chief Operating Officer for The Draft Network, joins Rob Cressy to talk about the importance of positivity, persistence, and self improvement. What do Paige & Rob’s morning routines look like and why are they both so intentional about the way they start their days? Often times people ask “how do you get a job in sports?” One thing you’ve got to be doing is getting in your reps (regardless of w...
EP-352 Fantasy Football & Creating High End Content with Seth Shapiro
August 27, 2019 00:56 - 40 minutes - 27.7 MBRelationships can be built in a myriad of ways. The way Seth Shapiro, CEO of Diesel Films, and Rob Cressy met is by doing a podcast together. Then they continued to stay in touch on social media, which helped them bond over a mutual love for fantasy football. On this episode Seth and Rob meet in person for the first time to record a live podcast. They jam about what it takes to create content at the highest level plus what it’s like to work on projects that you’ve never done before. On the se...
EP-351 College Entrepreneur Story From A Listener
August 20, 2019 00:04 - 25 minutes - 17.8 MBThe journey to entrepreneurship is different for everyone. Age is no restriction. The only requirement is hustle. A college student and listener of the podcast, Lucas Lee Tyson, reached out and said he wanted to tell his story of how his entrepreneurial journey began and evolved into him managing $50,000 budgets on Facebook (while still in school). He joins Rob Cressy to share how he made this happen, including the first few sales, plus built his brand so he continually generates leads. - ...
EP-350 Creating A Fan First Sports Bar with David Woodley
August 12, 2019 23:25 - 34 minutes - 23.6 MBWhy do so few sports bars feel like they are actually run by sports fans? Taking it a step further, why are so few of them digitally savvy and forward thinking? David Woodley, Partner at Regents Field, joins Rob Cressy to talk about their new sports bar concept which will have a podcast studio and media creation capabilities built in. Included in this is a 30 second video booth sports confessional where fans can share their emotions (good or bad) during or after a game. At the core of this it...
75 Hard: Tips To Becoming The Best Version Of Yourself | Ep 349
August 08, 2019 17:09 - 1 hour - 65.7 MBWhat does the best version of yourself look like? If you want to accomplish anything you can dream of and build a bulletproof mindset then Andy Frisella’s 75 Hard program is for you. On this special episode, Rob Cressy is joined by Brendan Pettit as they share lessons learned and tips from their 75 Hard experience. First we start with why we decided to do 75 Hard, then we get into our daily routine to make sure we completed each task in 75 Hard. We delve into specific details on the challeng...
EP-349 75 Hard: Tips To Becoming The Best Version Of Yourself
August 08, 2019 17:09 - 1 hour - 132 MBWhat does the best version of yourself look like? If you want to accomplish anything you can dream of and build a bulletproof mindset then Andy Frisella’s 75 Hard program is for you. On this special episode, Bacon Sports Founder Rob Cressy is joined by Brendan Pettit as they share lessons learned and tips from their 75 Hard experience. First we start with why we decided to do 75 Hard, then we get into our daily routine to make sure we completed each task in 75 Hard. We delve into specific det...
EP-348 The Crown League & Life Of A Startup Founder with Mat Sposta
August 05, 2019 22:07 - 28 minutes - 19.6 MBRunning a sports startup is often glamorized by the media. Very few outlets paint an accurate picture of what it actually takes to be a startup Founder. Mat Sposta, Founder and Chief Revenue Officer at The Crown League, joins Rob Cressy to talk about all things building a sports startup. What was it like at the very beginning when he left his job to pursue building The Crown League? What is Founders burden? What is it like raising capital? How do you handle the emotional swings of being an en...
EP-347 Creating A Sports Social Media Strategy
August 01, 2019 17:09 - 18 minutes - 12.6 MBDoes your brand have a written social media strategy? If not you need one as it’ll unlock a new area of growth and clarity for your brand. Gary Gorski, Founder of Wolverine Studios, joins Rob Cressy to talk about his experience in working with Rob in building out a social media strategy for his sports simulation game brand. What were the results he saw from working together? What was it like working with Rob? What were the things he learned? If you want to know the benefits of creating a writ...
EP-346 Content Mindset + Value Of Engagement with Mary Kate McGrath
July 30, 2019 00:42 - 22 minutes - 15.3 MBMary Kate McGrath, Chief Content Officer at Gallery Media Group, joins Rob Cressy to talk about her content mindset plus the value of engagement. At Gallery Media Group she oversees content and creative for One37pm and PureWow. When they tweet out a simple question multiple times throughout the day, why do they do it and what is the value in it? Why is it so important to delight the consumer? Should all brands create content like they are a media company? Mary Kate is also a big believer in h...
EP-345 The Finder, Grinder, And Binder with Lee Zohlman
July 22, 2019 23:27 - 24 minutes - 17.2 MBAre you a Finder, a Grinder, or a Binder? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about the three types of roles within business development and the importance of each one to the overall sales process. After listening to this episode you’ll be able to determine which type you are and the skill set that you are going to want to acquire to elevate your game. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...
EP-344 GoPro, Community, And Creating with Todd Ballard
July 15, 2019 22:45 - 26 minutes - 18.3 MBGoPro is a brand that creates for creators and I am someone who is part of the GoPro community. Todd Ballard, Chief Marketing Officer at GoPro, joins Rob Cressy to talk their marketing and content creation philosophy, his success mindset, what it was like at the beginning of his journey (including running an agency), GoPro being so community driven, the importance of creators being able to share their content more easily, and where the intersection of camera and social is going. - In each epi...
EP-343 Mindset For Creating Viral Videos with Chris Stoikos
July 11, 2019 19:01 - 32 minutes - 22.7 MBThis is one of the most unique and enjoyable podcast episodes I’ve ever recorded and I say it in the best way possible. Chris Stoikos, Founder and Chief of Vision of The Beard Club, joins Rob Cressy to talk about his mindset for creating viral videos including the formula you can use to create your own. We also go deep on flowing with authenticity, wearing your heart on your sleeve, implementing at the speed of instruction, plus standing out and being unique.- In each episode of The Sports Ma...
EP-342 Business Networking Tips with Lee Zohlman
July 08, 2019 13:53 - 23 minutes - 16.4 MBIf you want to level up then you’ve got to be an ace at networking and building new relationships. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to share business networking tips. What can you do to stand out among a crowd of sameness? What can you tangibly give away to someone to get them to remember you? Why is the followup so important? How can you be more intentional about what you wear and use that to your advantage? - In each episode of...
EP-341 Producing Happiness with Brad Lambert
July 01, 2019 20:55 - 33 minutes - 23.3 MBIf you are looking for some positive vibes then you’ve come to the right place. Brad Lambert, Producer and Talent Manager, joins Rob Cressy to talk about producing happiness. What can you do daily to ensure you are happy (including making it part of your routine)? How does happiness manifest itself in your work? Why is controlling your inputs so important to keeping a positive mindset?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinki...
EP-340 Sports Ownership & eSports with Bob Malandro
June 24, 2019 21:10 - 20 minutes - 13.9 MBIf you wanted to own an eSports team what is the best way to do so? Bob Malandro, Managing Partner at Whitecap Sports Group, joins Rob Cressy to talk about how to own an eSports team, if investors have shiny object syndrome, and how to be calculated about getting into the industry. They also talk about the difference between buying and selling a team (from a transaction standpoint), plus how you would value a major market team like the Knicks. - In each episode of The Sports Marketing Huddle,...
EP-339 Selling Sports Partnerships with Lee Zohlman
June 20, 2019 23:56 - 21 minutes - 14.7 MBWant tips for how to sell sports sponsorships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for success in selling sports partnerships. Because of his depth of experience, we delve into selling for Top 5 sports leagues, as well as non-traditional sports. What are the challenges he’s faced and how did he overcome them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forw...
EP-338 High Growth Startup Success with Jim Phillips
June 17, 2019 23:51 - 30 minutes - 20.9 MBJim Phillips, Regional Manager at Ritual, joins Rob Cressy to talk about lessons learned from working at a high growth startup. What is it like to be part of a company with a hockey stick growth curve and be around amazing leadership? As his role and responsibilities have increased, how has he been able to achieve work-life balance? How has he been intentional about his personal development? Why is the culture of the company so important to Ritual’s success? Download Ritual in the App store a...
EP-337 Business Development Tips Working In Sports with Lee Zohlman
June 10, 2019 21:59 - 26 minutes - 18.6 MBWant to become a business development ace in the world of sports marketing and sports partnerships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for business development success working in sports. We share tips for building your sales pipeline, what your follow-up strategy should be, and how to schedule appointments. Our conversation gives actionable business development advice that you can take action on immediatel...
EP-336 First Time Podcast Launch Case Study
June 06, 2019 23:19 - 29 minutes - 20.5 MBHave you ever wanted to launch a podcast but don’t have the expertise or know where to start? Dr Amy Robbins, host of the Life, Death, and The Space Between podcast, joins the Rob Cressy Show to dish about her journey of launching a podcast and experience working with Rob. Since Amy had no prior podcasting experience before working together, she is a great testimonial of the positive things that can happen because of podcasting. What was her mindset in the beginning and how did she overcome a...
EP-335 How To Own A Professional Sports Team with Bill Yates
June 03, 2019 19:57 - 30 minutes - 21.3 MBHave you ever dreamed of owning a professional sports team? That dream might be closer than you think. Bill Yates, Senior Partner with Sports Advisory Group, joins Rob Cressy to talk about how to own a professional sports team. What makes owning a team attractive? How important is understanding the digital landscape? Are there any common characteristics or traits of team owners? At the end Bill also gives tips on solution selling. How can you overcome gatekeepers?Don’t currently have a social...
EP-334 Building A Personal Brand with Steve Canal
May 30, 2019 19:58 - 35 minutes - 24.2 MBIf you want to take your success to the next level then your personal brand needs to be on point. Steve Canal, CEO of The Brand Executive, joins Rob Cressy to talk about the importance of building a personal brand and key elements to how you can elevate yours. The way we do it is via talking about some of the posts from Steve’s Instagram account. Why do you need to be unapologetically honest with yourself and your flaws? How can you find the courage to create the life that you dream of? How c...
EP-333 Game Changing Entrepreneurship & Sports Betting with Wayne Kimmel
May 28, 2019 16:50 - 30 minutes - 21.3 MBWhat does it take to be a successful entrepreneur who creates a game changing company in the world of sports? Wayne Kimmel, Managing Partner at SeventySix Capital, joins Rob Cressy to talk about the things the most successful entrepreneurs do different, how to network better, plus what we need to pay attention to when it comes to sports betting. Where is the industry heading and where are there opportunities? Don’t currently have a social media strategy? Want better results from your social m...
EP-332 Creating A Social Media Strategy Case Study
May 24, 2019 17:04 - 17 minutes - 12.1 MBHaving a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be significantly better with them. To give a behind the scenes look of the impact having a social media strategy in place can deliver, Alex Gara, Founder of American Bocce Co, joins Rob Cressy to talk about their experience working together in building a social media strategy. What were the results that h...
EP-331 Principles To Greatness with Lee Zohlman
May 20, 2019 16:47 - 34 minutes - 24 MBIf you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his principles to greatness. In this candid conversation we discuss what hard work really means, the mindset for completing Ironman Triathlons and how it relates to business, the importance of creating a detailed plan and following through, plus the action items for how you can implement...
EP-330 Mindset For Success with Joe Lucchese
May 16, 2019 23:48 - 49 minutes - 33.8 MBIf you want to become the best version of yourself then this episode is for you. Joe Lucchese, Founder at Pro-Ject, joins Rob Cressy to talk about his mindset for success. In this candid conversation we also cover things we wish we knew when we started our entrepreneurial journey, the power of positivity, how to make your dream come true, what our self talk sounds like, and the importance of helping others. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sport...
EP-329 What It’s Like To Start A Business with Carson Goodale
May 13, 2019 16:27 - 25 minutes - 17.4 MBWant an inside look into what it’s like to start a business? Then this episode is for you. Carson Goodale, Founder of FanFood, joins Rob Cressy to talk about what it has been like to build his company. In our conversation we dish about what the fundraising process was like, challenges he has had to overcome, what he’s had to learn, plus why he is passionate about fan experience. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking per...
OTR: Gary V Content Oversaturation + Arete Syndicate Live
May 11, 2019 19:27 - 9 minutes - 6.27 MBGary Vaynerchuk’s content is everywhere. For followers of his, is it the same message repeated or do we need to look at the larger picture of new people just finding out about him? In this Off The Record, Rob Cressy and Chris Carter, CEO at VideoFort, candidly talk about their thoughts on Gary V’s content, plus Rob’s experience at Arete Syndicate Live (an entrepreneurial event put on by Ed Mylett and Andy Frisella.)You can pick up a copy of Become A Content Brand on Amazon: https://amzn.to/2U...
EP-328 The Creative Process with Chris Carter
May 06, 2019 15:05 - 26 minutes - 18.1 MBEP-328 The Creative Process with Chris CarterHave you always wanted to write a book, create a course, or accomplish a big creative project but didn’t know how to get it done? Chris Carter, CEO at VideoFort, joins Rob Cressy to talk about his creative process for how he published his book “Become A Content Brand.” In the conversation we talk about why he wanted to write a book in the first place, where he found time to do it, knowing when it was finished, and hurdles he had to overcome. We giv...
EP-327 Future of Trading Cards & NFL Draft with Jason Howarth
April 29, 2019 18:11 - 35 minutes - 24.6 MBIf you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the NF...
EP-326 Knowing Your Worth & Mentorship with Caroline Slaughter (Part 2)
April 22, 2019 15:25 - 27 minutes - 18.7 MBCaroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about knowing your worth and mentorship. As a creative or freelancer, how do you know how much to charge? How do you get to a place where you say No to campaigns that don’t align with you? What are some great books creatives should read? What is the best way to land a mentor? This is part 2 of a two part episode. If you missed part one, it is episode 325, and we talk about comedy, writing, and routine. - In each ep...
EP-325 Comedy, Writing & Routine with Caroline Slaughter (Part 1)
April 15, 2019 12:22 - 25 minutes - 17.7 MBCaroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about the importance of comedy in writing and marketing, how to find your voice, plus having a daily routine. What are morning pages and why are they so valuable to creatives? Why is getting your head right so crucial to creating great work? This is part 1 of a two part episode. Check back next week for the continuation of the conversation. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Ba...
EP-324 Creating An Internal Podcast: The Yelpcast Case Study
April 08, 2019 12:38 - 27 minutes - 19 MBHave you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of working together on the Yelpcast, an internal podcast at Yelp. Greg created the Yelpcast to not only build relationships within Yelp, but to also help share knowledge with others from some of the top executives at the company. Here’s the thing, before becoming the host of the Yelpcast Greg had no prior p...
EP-323 Storytelling & Creating with Megan Wells
April 01, 2019 14:32 - 19 minutes - 13.7 MBMegan Wells, co-owner at Two Birds Films, joins Rob Cressy to talk about all things content creation and storytelling. Why is it important for creators to be able to come up with ideas as well as execute them? How do you tell the right stories, in the right way, for the right clients? Why should brands create more entertaining, inspiring, and educating content and how does that open up a whole new world for them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Baco...
EP-322 How To Position Yourself As A Content Expert with Jeremy Kohm
March 25, 2019 12:25 - 30 minutes - 21.2 MBHow do you position yourself as a content expert? Jeremy Kohm, a Director of Digital Content, joins Rob Cressy to talk about the world of content creation. What does the industry not get about content creation? What can brands be doing better with their storytelling? What is his process for pitching and landing new business? How does he balance sales and creativity? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on s...
EP-321 21 Day Good Vibes Challenge
March 19, 2019 12:17 - 2 minutes - 2.07 MBI am so incredibly excited for the next 21 days of my life that I've decided to start the #21dayGoodVibesChallenge.Here's how it works.For the next 21 days you commit to having good vibes every single day (start date: Monday, March 18, end date: Sunday, April 7.)While this seems obvious, life has a myriad of ways to take you off your game. It could be your spouse/family member, boyfriend/girlfriend, the weather, social media, or something happening at your job.Despite everything that life thr...
EP-320 The Journey Of A Content Creator with Matt B Davis
March 18, 2019 12:48 - 34 minutes - 24 MBWhat does it take to create content for a living? Matt B Davis, CEO at Obstacle Racing Media, joins Rob Cressy to talk about what it takes to get paid to create content, the lessons learned along the way, and what you need to do to make it happen. We also talk about what are some of the struggles that creators face as they grow their business? Why is delegation so important, yet so hard to do? What impact has creating a podcast had on the growth of his business? What is “One Client-itus” and ...
EP-319 Doing Things When You Don’t Want To | Building Bacon
March 15, 2019 13:02 - 22 minutes - 15.5 MBTo be a high achiever you to need have a mindset of living in action, even when you don’t want to. On this episode of Building Bacon, Bacon Sports Founder Rob Cressy talks about getting thing done when you don’t want to get things done. What is your default when your mindset isn’t 100%. Do you win the day or is it a zero? He also gives updates on the books he’s reading, projects he’s working on, and improvements made to his routine.I’d love to hear from you. Do you want more episodes of Build...
EP-318 Leadership & Learning with Jordan Scheltgen
March 11, 2019 12:35 - 23 minutes - 16.5 MBJordan Scheltgen, Founder at Cave Social, joins Rob Cressy to talk about leadership and learning lessons learned from his journey. Hustle porn (aka talking about how hard you are working) is something that is appears everywhere on social media, especially with entrepreneurs. Is this a good or bad thing? Why is it important to care more about your message than your likes? What can leaders do to get the most out of their team? We also talk about how Jocko Willink has had such a positive impact ...
EP-317 Mentorship in Sports with Paige Dimakos
March 04, 2019 21:47 - 27 minutes - 19.2 MBPaige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about mentorship in sports. How do you find a sports mentor? Why is it so important to be someone who helps others? How do you “make your own luck”? Who are some of the best podcasts to listen to (aka digital mentors)? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports mark...
EP-316 Marketing Ideas For The Alliance of American Football (AAF) with Dave Wakeman
February 25, 2019 13:33 - 29 minutes - 20.1 MBThe Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and ga...
EP-315 Advice For A College Freshman With Ally Redig
February 18, 2019 13:41 - 26 minutes - 18.4 MBAlly Redig, Founder of Athlete Relations, joins Rob Cressy to talk about advice they’d give a college freshman who wants to work in sports. This comes from a recent DM Rob received on Instagram from a listener of the show. Included in the conversation is what they should major in and if that matters, what they should be learning outside of the classroom, why building relationships and your network is so important, and how creating a podcast would be a great idea that would open a ton of new d...
EP-314 Creating Memorable Experiences With Arturo Gomez
February 11, 2019 13:36 - 31 minutes - 21.8 MBArturo Gomez, CEO & Co-Founder of Big Game Air, joins Rob Cressy to talk about the key elements to creating memorable experiences. He also shares insight into his marketing mindset behind Big Game Air, what his morning routine looks like, and what brands can do to better engage consumers in the hospitality industry. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports ma...
EP-313 Success Mindset For Succeeding In Sports with Paige Dimakos
February 05, 2019 00:07 - 19 minutes - 13.6 MBPaige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about her success mindset for succeeding in sports. Why is it important to train like an athlete, both mentally and off the field? Why is she addicted to greatness and learning from it? How do you walk away from things that no longer serve you (in the name of being around like-minded successful people)? A changing of the guard is currently happening with old sports media veterans who have done thi...
EP-312 Winning Is Not A Strategy with Zac Logsdon
January 28, 2019 13:56 - 19 minutes - 13.7 MBZac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity?- In each episode of Th...
EP-311 Current Sports Media & Content Landscape with Paige Dimakos
January 21, 2019 13:16 - 19 minutes - 13.6 MBPaige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about the current sports media and content landscape. Why don’t more brands adopt a community focused and engagement first strategy like you see with many personal brands? Why do we see a lack of differentiation from the majority of sports media content created? Why is relatability a big factor? Is there still a place for writing in sports? How do you create content that you can’t miss out on? - I...