EP-312 Winning Is Not A Strategy with Zac Logsdon

Zac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comZac Logsdon - Twitter: @ZacLogsdon - Website: WinningIsNotAStrategy.com & OldHatCreative.comOther Awesome Content:Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.