EP-305 Is The Term “Value” Overplayed with Brian Bauer

The term “value” is one that is thrown around non-stop in the sales and marketing world. We all want to provide value for our clients or the people we are building relationships with. The problem is that the term is used so often that it is being cheapened, as not everyone has the same motives when using it. Brian Bauer, President at Bauer Entertainment Marketing, joins Rob Cressy to talk about the right and wrong ways to use “value” in your communication and messaging. We also talk about Brian’s three free ideas concept, where you start the relationship by giving away three free ideas. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Brian Bauer - www.bauerem.comWebsites:Bacon Sports: www.baconsports.comOther Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.