EP-268 Winners & Losers of March AdSanity with Brian Cristiano

In March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about the most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel, did not post content during days of the tournament? What about the way Wendy’s engaged their fans, from the Spotify mixtape to their #TeamFresh campaign, can you implement into your business? Who is to blame for uninspiring advertising: the brands, the agencies, or both? Why aren’t more brands creating content on all platforms or using video much? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/Brian Cristiano - LinkedIn: /briancristiano/ - Twitter: @BOLDCEO - Instagram: @BOLDCEO - Facebook: /BOLDCEO/ Websites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comBold Worldwide: www.boldworldwide.comOther Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.