EP-308 Tailgating Marketing with John Mikulec

There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates? Why are more companies using tailgates as a way to entertain clients and current employees? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.comJohn Mikulec - LinkedIn: /a-john-mikulec-2a50b853/ - Twitter: @gamedayhosp - Instagram: @gamedayhospitality - Website: www.tailgategiant.com www.gamedayhospitality.com Other Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.