Soft Tissue Treatment Revolution with Dr. Matt Maggio  artwork

Soft Tissue Treatment Revolution with Dr. Matt Maggio

274 episodes - English - Latest episode: 8 days ago - ★★★★★ - 2 ratings

Welcome to the Soft Tissue Revolution, a podcast exclusively for Manual Therapists. Through this podcast, I'll show you how to transform your client assessments, skillsets, outcomes, and communication so they can give people in pain the treatment and results they deserve.

My cutting-edge treatment system and no-nonsense approach allow you to avoid the profession's struggles, the stress of running a business, destroying your body with long hours and little pay, and the burnout from it all.

We want to end pain pill abuse by giving people in pain access to quality soft tissue treatment.

Alternative Health Health & Fitness
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Episodes

Client's not coming back❓ It's not your TREATMENT it's your COMMUNICATION💯

September 09, 2020 13:34 - 15 minutes - 14 MB

When a client doesn't get optimal results and out of pain in an unrealistic time frame it can often lead to the practitioner spending too much time blaming themselves. They then default to the idea that they just need to get more training/certifications in treatment to help deliver better results.  The worst part is all those so called-gurus and self-proclaimed "experts" selling treatment systems and training want you to think that exact way as well. The industry is loaded down with a bulls...

Getting clients to pay up front for the treatment process they committed to‼️ (Part 2)

September 02, 2020 08:00 - 14 minutes - 13.4 MB

In our last episode, we covered the ins and outs of getting your client to warm-up to the idea of committing to a treatment plan with some tactics and strategies to set you apart from other practitioners out there.  All of the practitioners that follow and use The Peak Method have had success implementing those tactics, which in turn allows for better results for the client and better overall satisfaction, which is good for everyone involved.  Once you overcome the hurdle of getting the cl...

How to get clients to commit to a treatment plan🔥 (Part 1)

August 26, 2020 08:00 - 14 minutes - 13.5 MB

Let’s be honest here, one of the biggest struggles in delivering good and quality treatment to your clients is getting them to follow your treatment plan, allowing you to fix their injury. The issue comes from the client not doing their part and following your treatment recommendations.  Getting clients to commit to a treatment process ends up being a nightmare for most therapists and can lead to unnecessary stress and a lack of results for the clients. As therapists, we know exactly what t...

⁉️Q and A # 5: What is your take on Nervous System Treatments?

August 19, 2020 08:00 - 17 minutes - 15.9 MB

I connect with lots of other hands-on practitioners, specifically massage therapists from all over the world. Once we start to engage in conversation it usually goes right into the questions of what techniques do you use and what is your training. It seems we are all engrained in that and want to compare ourselves to others to see where we stand.  I have encountered a wide array of practitioners that do all sorts of different treatments, some good, some crazy, and some that don’t even know ...

Why marketing now during COVID will GROW your business‼️

August 12, 2020 14:19 - 9 minutes - 9.1 MB

Marketing and sales are always the lifeblood of your business, without both, your business will never actually survive or ever have a chance to thrive. When problems hit, just like the one we are all in right now with COVID pandemic we tend to go into retreat mode and pull back on the marketing and sales side of our business.  I have made that mistake as well with our own clinics, especially when COVID first hit. Now we are going into 5 months of this, we know things aren’t going to get shu...

Why COVID Is A Blessing For Your Massage Business 🤔

August 05, 2020 07:00 - 11 minutes - 11.1 MB

I have to be honest today and let you all know I lied to you a few weeks ago when I said I was going to stop talking about COVID and get back to more important things, but after some careful reflection and look into our own practice and other clinics I work with I have begun to flip the script on COVID.  We have all been looking at the negative side of what COVID has done, not only to your business, but your well-being and livelihood, but after deeper reflection and perspective I believe CO...

Why I think you should just QUIT 🤬, Seriously.

July 29, 2020 07:00 - 11 minutes - 11 MB

I know we are all sick and tired of hearing about COVID, talking about COVID, and dealing with all the problems it has caused in our life and business. I am over it as well and have come to terms that it won’t be going away anytime soon and the fallout from all of it will be felt for at least the next year. The world has gotten crazier, more hectic and I definitely think it's going to get a lot worse before it gets better, add in the monkey wrench of the election coming up and the economy k...

3 Strategies To "COVID Proof" Your Massage Business👍

July 22, 2020 07:00 - 14 minutes - 13.2 MB

We all know COVID has done a lot of destruction to our business and how we live life and the worst part of it all is that it’s really not your fault. COVID itself was bad enough, but the big problem is going to come over the next 6 to 12 months with the economic fallout we will all face, this is what concerns me the most for the massage industry going forward and people aren’t looking at the long term ramifications on their business, luckily I am.  Here’s a hard reality and some truth, if y...

COVID-19 is back 🤬, so what does that mean for the massage profession?🤔

July 15, 2020 07:00 - 11 minutes - 10.7 MB

I am in Florida, which as of the recording of this podcast on July 15th, 2020 we are now considered the new COVID hotspot, we even broke a record for new cases in a single day, way to go Florida! I have always been one to look at facts and real data and all the numbers and what is going on really don’t add up to all the panic and mania, but what I realized is that this is completely out of my control.  What I am seeing now is that COVID is starting to really fuck with my business and keepin...

Who is to blame for MASSAGE being classified as NON-ESSENTIAL?🤔

July 09, 2020 11:53 - 10 minutes - 9.58 MB

I have been very outspoken since the COVID-19 outbreak on how it was a damn shame that massage therapy was labeled as non-essential, even though I truly believe that good quality functional-based hands-on soft tissue treatment is clearly the superior method for helping fix an injury, unfortunately, the rest of the world doesn’t think that at all.  So now we need to figure out why this is the case and on this episode, I dive into who is truly to blame for this classification and some of thos...

I believe in Massage Therapists More than They Believe in Themselves 💯

June 30, 2020 11:02 - 11 minutes - 10.6 MB

I have to be fully honest and transparent with all of our listeners, you know I have always been a truth-teller and here’s my truth: I believe in massage therapists more than they believe in themselves. People ask me all the time why I believe in them so much, especially since I am a chiropractor and all, and I was recently on a video interview with two massage therapists talking about lots of things, but for 10 minutes I went on a riff and my true belief in massage therapists came out and...

The 3 Flaws that COVID-19 has exposed 🔥

June 23, 2020 13:02 - 11 minutes - 10.4 MB

I am getting tired of COVID-19 and I have been for quite some time now, but like it or not it isn't going away anytime soon. The more and more conversations I have with massage therapists the more this at the top of their mind and primary concern. I wanted to avoid talking about and just get back into normal life and talking about treatments, evaluations, marketing, and business, but COVID wants to be a dick and keep messing things up for everyone. In this episode, I dive deep into the fla...

I am all in on Facebook marketing and why you should be too💯

June 18, 2020 07:00 - 10 minutes - 9.42 MB

Marketing really is the lifeblood of your business, along with sales. Without some good marketing, you don't ever get a chance to make any sales, without sales you don't get to stay open. Pretty much every massage therapist I talk with or coach always has marketing as one of their big struggles in business and really don't know what to do or how to utilize it correctly. Over the years I have perfected our marketing strategy and significantly grew our business mostly by utilizing the power ...

⁉️Q & A #4 : Why are you giving away all this information and training for free?

June 14, 2020 07:00 - 12 minutes - 11.7 MB

I was recently on a zoom call with one of the members of The Soft Tissue Revolution and was asked a very straightforward question on why I am giving all this information away for free and what my real goal was with all of this. When I reach out and connect with other soft tissue practitioners on LinkedIn I send a message that says, "I am looking to connect with other soft tissue practitioners that are likeminded, not trying to sell anything, just want to form genuine connections." That usu...

Are you a Part-Time Amateur or a Full-Time Professional? 🔥

June 10, 2020 20:12 - 10 minutes - 9.84 MB

After spending the last episode airing out some of my grievances about what is going on in the world and calling people out for shaming others I decided its time to switch gears and rid myself of that negativity. I personally over the years have been a very self-motivated person, I didn't need a lot of hype and rah-rah to get fired up for the day and excited to get after that, I guess finding my purpose helped that out a lot for me. I do understand some of us do need more motivation and a ...

If you don't want to open your business back up that's fine, but don't SHAME others that do WANT/NEED to go back.

June 07, 2020 14:38 - 16 minutes - 23.3 MB

I decided to go a bit off format on this one and really just speak from my mind and hopefully help you learn from some mistakes I made when dealing with people throwing some hate and shade. There is a lot going on in our world right now, 99 percent off it we really have no control over. People are mad, sad, scared, hostile, and downright reactive in the "new" world we are living in. Many people are mad at their own situation, want to blame others for their business not being what it should...

Quit selling and start Educating your clients 🤔

June 03, 2020 07:00 - 11 minutes - 10.8 MB

Sales are the lifeblood of your business, without sales you don't get to stay in business for very long. The issue with sales for most of us is feeling fearful about it, feel bad for asking for money, and really don't want to focus too much on getting better at sales. Most soft-tissue practitioners just want to focus on delivering treatment, getting better at treatment, and trying to get more clients in the door, the idea of selling more can really give us some deep visceral discomfort. In...

⁉️Q & A Episode 3: "Which Marketing System Do You Use?"

May 31, 2020 07:00 - 13 minutes - 12.4 MB

We are back at it for the 3rd installment of our Q & A episodes and these have been some of our most popular so far. In this episode, I go in-depth about the marketing system I use, the rules for marketing, how to market better, and have clear outcomes for your marketing. Whenever people come into my group the overwhelming majority say they struggle most with marketing and really don't know what to do. I pull the curtain back on my process and really give some useful information and action...

Nobody would blame you for quitting now 🤬

May 27, 2020 07:00 - 10 minutes - 9.65 MB

It’s been a while since I have done some motivation type of a podcast, so I figured it was time to bring one back. In this episode it might hit you right where you need it or it could make you pissed off and angry, either way it will be a good one to hear. The question I pose and reflect on is if you even really love what you do, have a true passion for helping others... If you aren’t sure, can’t answer with an enthusiastic yes then why do you even bother doing what you do? If you want t...

My Top 3 Takeaways/Lessons From First Week Back In The Clinic👍

May 23, 2020 07:00 - 15 minutes - 14.4 MB

This was our first week being back opened in our clinic after deciding to stay shut down for the past 8 weeks. My clinic is still under the designation of being an essential business, but we wanted to do our part to help flatten the curve and stay closed during the COVID-19 outbreak. After about 5 weeks we were anxious to get back, had a lot of patients reaching asking when we were going to open, and was really ready to get back to work. I wasn't too sure of how it was all going to go and ...

⁉️Q & A Episode 2: Interview of our own LMT Steve Singleton on his successes and lessons from being part of the Soft Tissue Revolution

May 19, 2020 07:00 - 19 minutes - 17.8 MB

In the second episode of our Q & A series, we brought in Steve Singleton, who is an LMT for over 12 years that was one of the first members of the Soft Tissue Revolution. Steve has been mentored and trained directly by Dr. Maggio for 8 months now and has learned a lot over that time and wanted to share some of his insights and lessons being part of the revolution. So in this episode, we ask him a few questions to help give some insights about the Soft Tissue Revolution and help share some ...

🔥My Honest Prediction of Where the Massage Profession Will Be In 90 Days 🤔

May 14, 2020 17:29 - 11 minutes - 10.8 MB

We are living in some truly chaotic, frustrating, and worrisome times. COVID-19 has completely shifted and altered the way we live our lives, run our businesses, and interact as humans. None of us were expecting this, none of this is anyone's fault and many people are worried about not only losing their businesses but losing their ability to provide for their families and their own livelihood. We now live in a world where the government can flat out tell us who is considered "essential" an...

⁉️Q & A Episode 1: Just because you can't diagnose, it doesn't mean you can skip knowing what is wrong with the patient.

May 09, 2020 13:29 - 13 minutes - 12.7 MB

During my time away from the clinic and during the lockdown from the COVID-19 virus I have had some amazing opportunities to talk with many massage therapists about their practices, their worries, their businesses, and the changes they want to make in the world.  I have really learned a lot and it continues to solidify my stance on the importance of good hands-on soft tissue treatments being what is really going to make a difference in solving the pain pill epidemic. I still firmly believe ...

How much is IGNORANT TAX going to cost you and your business??

May 05, 2020 12:32 - 10 minutes - 10 MB

"You will never understand the pain of ignorance...Until it happens to you." Over the past few weeks in the COVID-19 crisis, I have been trying my best to be a truth-teller about what is going on, actually looking at the numbers and interpreting the data. I have really shied away from looking at the data emotionally and sticking more to logical interpretations.  There are a lot of people out there that are being completely ignorant of what is going to happen with the financial ramification...

Crisis is just a period of FORCED CHANGE....👍

April 28, 2020 17:29 - 9 minutes - 8.65 MB

The world as we knew it will never be the same...  A lot of what has happened with the COVID-19 pandemic is completely out of our control, but we must pay attention to the new way the world will be and begin the process now to adapt and change the way we run our business and deliver treatment...  or fall flat on our faces and lose everything you worked so hard for.  In this episode, I get into the mode of being a truth-teller of what to do to get through this craziness, give some insights...

👍How to market in the post COVID-19 world...Hint: Ask the question are you a vitamin or a pain killer⁉️

April 25, 2020 12:13 - 13 minutes - 12.8 MB

Throughout the lockdown from the COVID-19 pandemic, I have had a lot of opportunities to connect and talk with a lot of other soft tissue therapists out there, specifically massage therapists of what they are worried about, shifting their business model and areas of business they struggle with the most. There are an alarming amount of deniers out there that falsely believe that their business will be just fine, "once all this passes," and there are other realists that know things need to ch...

How to alter your marketing and messaging to avoid being labeled as a luxury...

April 21, 2020 16:13 - 10 minutes - 9.32 MB

I have been spending the past few weeks having conversations with other soft tissue practitioners, specifically massage therapists about what is happening and what they think will happen in the post-COVID-19 world. Many people are scared, frustrated, sad, pessimistic and just going crazy from not being able to do the work they love and also dealing with the long-term financial consequences.   Then there are the deniers and people with their heads in the sand and just are waiting it out and ...

Should you become a provider that takes insurance? 🤔

April 18, 2020 09:00 - 10 minutes - 9.97 MB

As we drag on further in the chaos and times of uncertainty that is our new reality from the COVID-19 epidemic there are going to be lots of so-called experts out there trying to guide and instruct you on how to pivot your business. Some of this is good advice, some of it is garbage and some of it is somewhere in between. I recently had a few questions posed to me and was asked my take or opinion on certain business shifts. One constant you will always get from me, especially in times of ...

🔥Why you should go all in on being a NECK PAIN SPECIALIST 🔥

April 14, 2020 20:35 - 10 minutes - 9.42 MB

I have been spending the past few weeks trying like hell to be a voice of truth, reason and full transparency about what is happening with all the chaos of COVID-19 and what the market will look like once things settle down. Some have listened, others stayed in denial and the rest are just going to wait and see how it plays out. Here’s the hard reality: The entire massage business and really every business is going to have come to terms with a new normal. People are going to be afraid to...

Don't Go All In On Pivoting Your Business To Completely Online, Instead Work On A Hybrid Model👍

April 11, 2020 13:41 - 11 minutes - 11 MB

We are now full-blown in the middle of this crisis and it really is a crisis we are all experiencing. Whenever there is a crisis there are always opportunity vultures out there trying to sell some type of program or transformation to help fix everything. These people make lots of lofty claims and give you business "advice" without any real data about what is going on in the market and what to expect. Here's the thing...  Nobody knows how long this is going to last, what the long-term fina...

🔥Win one day at a time, it’s the only way to survive this chaotic time. 🔥

April 07, 2020 17:19 - 10 minutes - 9.65 MB

I don’t know about the rest of you but I have only been out of normal life and working for two weeks, but it feels like it’s been forever. I have found myself with more time on my hands than I ever could imagine and like a lot of you, I wasted the first few weeks sitting around and feeling sorry for myself. I got into bad habits, I slept too late, ate shitty foods and had more to drink than I really ever do. I think I was in denial at first about all this, it doesn’t help that the state w...

Not only has your business been deemed non essential it’s also considered a luxury 🤬

April 02, 2020 12:30 - 10 minutes - 9.4 MB

We are just beginning to see the ramifications of what the COVID-19 is going to do our personal lives, our business and the way we interact as a human species. Nothing like this, especially at the full-scale level of how it is effecting EVERYONE ever happened during our lifetime. In this episode I give some real talk about the harsh reality that is going on, helping you come to terms with the fact that you have no control that your business has been deemed "non-essential" by the powers tha...

👍Once all this craziness settles down there is going to be a huge opportunity for your business to thrive, but you have to be patient. 😀

March 30, 2020 17:11 - 9 minutes - 8.99 MB

Never in history has everyone been really focused on their overall health and wellness. People are starting to wake up on the importance of taking care of their health from all aspects.  Nobody wants to be in the “high risk” category that makes them immune-compromised and once the dust settles on all this pandemic they will begin to re-evaluate what their true priorities are.  There is going to be a huge opportunity as people that normally spent money on stupid stuff, like vacations, trave...

You have to stand out in the new market coming. (Red Ocean vs. Blue Ocean Strategy.)

March 28, 2020 13:45 - 10 minutes - 9.73 MB

Over the last few episodes of the podcast, I really went deep on the reality of what is going on in this situation, coming to terms with things are going to change and the only mindset you must have.  Now that we got all of that out of the way it’s time to get into the tactical side of altering your business and practice once all this settles. If you think things will just go back to how they used to be, without any changes to how you practice and run your business then you might be in for ...

The best and only mindset to have during this crisis. 💯💪👊

March 27, 2020 15:38 - 10 minutes - 9.73 MB

Usually, when I hear someone talking about mindset in life and business I slowly roll my eyes and prepare myself to be sold some type of life coaching or transformation.  People selling that type of offer are usually preying on those that are weak-minded and think if they go to some magical retreat, think in abundance and just manifest it that all your dreams will come true. Don’t fall prey to people like that during this time of crisis, they are vultures and piranhas trying to take advanta...

There are only 2 things that we have control of at all times, no more and no less 🤔🤔🤔

March 26, 2020 17:19 - 8 minutes - 8.3 MB

As I covered in the last podcast we are in the craziest and most chaotic times that we have never experienced in our lives. When there are chaos and uncertainty we can really start to spiral out of control. Many of us are afraid, frustrated, annoyed and really worrying about not just the survival of our business, but even our own survival.  This is some dark and scary times. We tend to focus so much on the things that are completely out of our control, which essentially everything right now...

REAL TALK... What is your worst case scenario for your business and personal assets? 🔥🔥🔥

March 25, 2020 14:20 - 14 minutes - 13.1 MB

The world we knew no longer exists. We have never seen or experienced anything like what is going on right now. People are full of panic, fear, uncertainty and are downright afraid of what will happen. When there is uncertainty it creates some much chaos, leading to high levels of pressure and noise. On this episode I get right down to some real talk and challenge you to actually sit down and figure out what your worst case scenario really is, both in your business and personal life. We c...

Episode 87 🔥: Your Business Is Broken & Always Will Be 😮 (at least until it closes for good.)

March 08, 2020 20:22 - 8 minutes - 8.26 MB

I had to take a hiatus from the podcast last week as the rigors and challenges that come with still running a very busy clinic got the best of me. I wanted to pick back up this week and call anyone out that believes that their business "is all good and has no problems," that are currently living in fantasy world. There are always opportunities for your business to be better, grow more and many holes that can be fixed. Keeping that in mind you will take it to the next level, scale the hell o...

Episode 86 👍🎯: It's not about the TIME spent with the patient, it's all about the results!

February 23, 2020 18:45 - 9 minutes - 8.79 MB

I am AMAZED at how many people I talk to there about their business, practice and even skillset go along the line of, "I'm all good." None of us are good, there is always more room for improvement and ways to make your business and practice even better. One way I go over in this show was a fundamental pricing lever in your business that you aren't taking advantage of...  This is an understanding that it really is never thought about; the time you spend treating on the patient, it's actuall...

Episode 85👍: We all need to be reminded of WHY we do what we do (more often than we think 😀)

February 16, 2020 11:19 - 11 minutes - 10.4 MB

It's not easy doing what we do, delivering the best treatment possible, trying to manage a business and often dealing with some really difficult patients. We get beat up, not just physically, but mentally and on a spiritual level. I have shared some of my struggles over the past few months and it really put me in quite a rut. When this happens it feels like the whole world is just giving us the middle finger and it really starts to spiral out of control. We end up being negative, too reactiv...

Episode 84🔥: Be VERY Careful Who You Get Your Business/Practice Advice From🤔

February 09, 2020 10:45 - 9 minutes - 8.46 MB

I don't know if you have noticed this as much as I do, but it seems every person out there is some type of coach or self-proclaimed "guru." I see my social media feed littered with these "imposters" saying they are the new and greatest thing out there, but if you actually do some research on these people they aren't worth a damn.   Over the years I have spent and in all honesty wasted A LOT of money/time with marketing agencies, business consultants and all other aspects you can think of. I...

Episode 83🔥: Be VERY Careful Who You Get Your Business/Practice Advice From🤔

February 09, 2020 10:45 - 9 minutes - 8.46 MB

I don't know if you have noticed this as much as I do, but it seems every person out there is some type of coach or self-proclaimed "guru." I see my social media feed littered with these "imposters" saying they are the new and greatest thing out there, but if you actually do some research on these people they aren't worth a damn.  Over the years I have spent and in all honesty wasted A LOT of money/time with marketing agencies, business consultants and all other aspects you can think of. I ...

Episode 83🔥🔥: My 3 biggest mistakes I’ve made in business and what I’ve learned ( the hard way 😡)

February 02, 2020 12:00 - 14 minutes - 13.7 MB

On today's show, I open up and share my 3 biggest business mistakes/failures, which has caused me a lot of anxiety and lost me well over 100k over the years. When we encounter mistakes/failures in business we can go two ways: 1. We can let it mess with us, give us grief and keep us from growing. This is what happens when we dwell on the past, the past is the past and we can't change it. Sitting in the misery doesn't do anything but make you more miserable. or 2. We can learn from our mist...

Episode 82💰: How to effectively raise your prices and not feel bad about it 🤗

January 26, 2020 14:17 - 11 minutes - 5.32 MB

On today's show, I dive right into the urgent need to raise your prices and why you shouldn't feel bad about it on any level. Also, give some good strategies to know if you effectively raised the prices and finish up with how to deal with those that complain.  Money is always something that is reactive for everyone involved and something we all struggle with from time to time. If you are the best at what you do and nobody around you can deliver the value that you do then you have a duty and...

Episode 81🔥: The HARD Reality for anyone that does Body Work ☹️

January 19, 2020 14:35 - 8 minutes - 3.98 MB

Anyone of listens to or follows this podcast is more than likely someone that is practicing some type of manual treatment methods. I have said before that hands-on treatment is the most superior musculoskeletal treatment out there, nothing else is even close.  The hard reality is that we all have a certain window to work, make money and not have our bodies breakdown on us. Some last longer than others, but at the end of the day, we all have a relatively short window. We must come to terms ...

Episode 80🔥: Why you should avoid PRICE DEMONS😡(aka. Cheap Patients) at all costs.

January 12, 2020 15:54 - 7 minutes - 3.52 MB

Price is what you pay for something, value is what you truly get. There are many potential patients out there lurking that are always looking for the best deal or cheap solution to their injury. The problem with a cheap solution is the solution part, it won't solve anything. People that are always only concerned about price and getting the best deal are honestly the absolute worst, if you let them into your practice it can lead to many problems. In this episode I go over why you should avoid...

Episode 79🔥: The SuperCUTS Experience, The Good 👍, Bad 👎& Business Lessons Learned🤔

January 05, 2020 19:15 - 9 minutes - 4.75 MB

We have officially made it onto season 2 of the Soft Tissue Revolution Podcast. After a month of for the holidays I am back at and fired up as ever when it comes to learning the good and bad of what to learn from experiences with other service based business. Recently I had the experience of going to a local SuperCuts establishment to get my haircut and was blown away at all the good and bad lessons I was exposed to in my short time there. On today's show I share what I learned from it all...

Episode 78🔥🔥: Do you have ABSOLUTE Conviction for your own treatment methods? 🤔🤔🤔

December 08, 2019 15:23 - 6 minutes - 3.37 MB

The title for this podcast really just speaks for itself. We live in a world full of false promises, gimmicks, miracle cures and more potions and gadgets then we can even keep track of. Patients that come in are already truly skeptical and I don't blame them at all. Conviction and truly believing in the product or service you provide is the key component in helping lower down people's guard. Now it comes back to us as the practitioners, do you believe in your own product and ACTUALLY use it ...

Episode 77: Groupons, Discounts and Giving Away Free Stuff Will Kill Your Business 😮😮😮

December 01, 2019 10:00 - 8 minutes - 3.56 MB

It's that time of the year where everyone is running black friday deals, discounting their services and really just de-valuing the treatment/services they provide. We all get sucked into this vortex every year and all it does is hurt our business in the long term. If you are trying to compete solely on price you will lose out to the big companies every time, leaving you broke, frustrated and really jaded on the industry as a whole. I make a strong stance and argument to scrap all the cheap s...

Episode 76: Do other people in your profession make you want to throw up in your mouth? 😳🤯🤬

November 24, 2019 14:28 - 9 minutes - 4.49 MB

On this show, I am back and feeling nice and energized after being out of the office for over a week recovering from a back injury. We have all been here: You see a post from absolutely crazy person on social media, in a forum or even see one of their marketing pieces, which triggers a quick response right away of feeling like you want to vomit. The problem is we end there, we don't say anything, we just shake it off and move on. The problem is these crazy and downright dangerous people are ...