I have been spending the past few weeks trying like hell to be a voice of truth, reason and full transparency about what is happening with all the chaos of COVID-19 and what the market will look like once things settle down.


Some have listened, others stayed in denial and the rest are just going to wait and see how it plays out.


Here’s the hard reality:


The entire massage business and really every business is going to have come to terms with a new normal.

People are going to be afraid to leave their houses and be around other people.
People will be extremely tight and wise with how they spend their money as they have less discretionary income.

So in order to accommodate the “new norm,” you are going to have to shift how you practice, how you market and how you sell.


You have an opportunity now to make that shift and in this episode, I begin to lay the groundwork for shifting into a specialist and make a strong argument of why you should do it!


Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.


As always if you want to be part of the soft tissue practice revolution here's what you need to do:


1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.


2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.


3. Get approved and become one of us!⁣